#3890TIGERS TIGER BEER + WWF + TRAN NGUYEN

Short List
Title#3890TIGERS TIGER BEER + WWF + TRAN NGUYEN
BrandHEINEKEN ASIA PACIFIC PTE. LTD.
Product / ServiceTIGER BEER
CategoryB10. Corporate Social Responsibility
1 of 3 Campaign
EntrantHEINEKEN ASIA PACIFIC Singapore, SINGAPORE
Idea Creation MARCEL SYDNEY, AUSTRALIA
Production HECKLER Sydney, AUSTRALIA
Production 2 GOODOIL FILMS Sydney, AUSTRALIA
Production 3 DUMBFOUNDEAD VIA TRANSPARENT AGENCY Los Angeles, USA

Credits

Name Company Position
Marcel Sydney Marcel Sydney Creative Agency

Brief Explanation

The tiger is a global symbol of courage and strength, and since 1932 our emblem. Yet only 3890 remain in the wild. Whilst donations help police illegal trade, stopping demand would stop supply.   Our film raises awareness of illegal tiger to stop demand, by educating and inspiring consumers to support tigers.   Because of their influence and credibility with our consumers, we use artists to convey our message. Each artist creates an artwork of a tiger, to save the tigers.   Shot in Los Angeles, this film introduces artist Tran. He talks about art as a platform to unite people across the world. He rallies consumers to protect tigers for future generations so they exist for real and not just as art.   He asks consumers to support wild tigers by using his artwork and AI technology to create a selfie at 3890tigers.com, which when posted to social media spreads our message worldwide.

Links
Video URL