ONE MONTH "DADDY AND SON - DAYS WITHOUT MOMMY"

Silver Spike
TitleONE MONTH "DADDY AND SON - DAYS WITHOUT MOMMY"
BrandU-CAN, INC.
Product / ServiceCORPORATE MESSAGE
CategoryB09. Corporate Image & Sponsorship
EntrantHAKUHODO PRODUCT'S Tokyo, JAPAN
Idea Creation HAKUHODO INC. Tokyo, JAPAN
PR HAKUHODO INC. Tokyo, JAPAN
Production HAKUHODO PRODUCT'S Tokyo, JAPAN

Credits

Name Company Position
Jun Hatano HAKUHODO INC. Planner
Tomohiro Inoue HAKUHODO PRODUCT'S INC. Producer
Masatsugu Nojima HAKUHODO PRODUCT'S INC. Production Manager
Tsugihisa Tanaka VOYAGER Director
Ryuto Kondo Free Director Of Photography
Isamu Fujii Showtaro Lighting
Shinpei Inoue Free Designer
Satsuki Shimoyama Free Stylist
Wakana Saito Free Hair Make
Katsuya Yamada aiin Music
Yutaka Horie HAKUHODO INC. Account Executive
Noritaka Imamura Free Editor
Yoshinobu Okino HAKUHODO PRODUCT'S INC. Editor
Nobuyuki Aonuma HAKUHODO PRODUCT'S INC. Sound Design Arrangement
Fumiaki Okada HAKUHODO Inc. Executive Creative Director
Kyosuke Doi HAKUHODO Inc. Account Executive
Koichi Katsumata HAKUHODO Inc. Communication Planner
Ken Saeki HAKUHODO Inc. Interactive Planner
Shuhei Kuwabara HAKUHODO Inc. Art Director
So Nishio HAKUHODO Inc. Web Director
Yusaku Baba URTICA Location Coordinator
Takeshi Yamaguchi GLADSAD Digital Colorist
Keita Nagahara e-spirit Casting

Brief Explanation

A father and his only son “Ren”. The story of a real father and son. This is their first time living together, just the two of them. To maximize the empathy, and express the sincerity of U-can, the video needed to be fact based. The video focused on a real family where the mother went to her parent’s home to have her second child, and the father was left alone with his son for a month. By filming in a documentary touch, the audience saw the child cry, the father being at a loss and helpless, and how a plain text of sincerity can change situations in reality. The reality of this father’s struggle moves audiences. The video aimed to arouse discussion on how parenthood develops, and the value of learning through communication, seeing many basic problems that most parents face. 

Links
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