THE UNTOLD STORY OF BEPE

TitleTHE UNTOLD STORY OF BEPE
ClientBEIERSDORF
Product / ServiceNIVEA MEN
CategoryB03. Fast Moving Consumer Goods
EntrantFCB INDONESIA Jakarta, INDONESIA
Idea Creation FCB INDONESIA Jakarta, INDONESIA
Production CERAHATI Jakarta, INDONESIA

Brief Explanation

Bepe (Bambang Pamungkas) is one of the legendary soccer players of Indonesia and many brands have only shown him as a super star. In this film we have tried to show his human side with his back-story. We highlighted his past were he struggles from his childhood, finds his inspiration on a bunk bed, a life changing injury, his success and his contribution to the society. In this film he prepares himself from very beginning, then he becomes the star people know. Later he becomes inspiration for others. In a theatrical and artistic way the film reveals his different stages of life and finally when he meets himself (his kid version as symbol of his tough past), he feels satisfied and emotional about his journey.

Credits

Name Company Position
Sony Nichani FCB Jakarta Managing Director
Ravi Shanker FCB Jakarta Executive Creative Director
Devera Faridz FCB Jakarta Creative Group Head
Andrew Suryadinata FCB Jakarta Senior Art Director
Roma Das FCB Jakarta Account Director
Amallia Febrina FCB Jakarta Sr. Account Executive
Yuannita Pancaarini FCB Jakarta Agency Producer
Links
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