| Title | THE UNTOLD STORY OF BEPE |
| Brand | BEIERSDORF |
| Product / Service | NIVEA MEN |
| Category | B03. Fast Moving Consumer Goods |
| Entrant | FCB INDONESIA Jakarta, INDONESIA |
| Idea Creation | FCB INDONESIA Jakarta, INDONESIA |
| Production | CERAHATI Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Sony Nichani | FCB Jakarta | Managing Director |
| Ravi Shanker | FCB Jakarta | Executive Creative Director |
| Devera Faridz | FCB Jakarta | Creative Group Head |
| Andrew Suryadinata | FCB Jakarta | Senior Art Director |
| Roma Das | FCB Jakarta | Account Director |
| Amallia Febrina | FCB Jakarta | Sr. Account Executive |
| Yuannita Pancaarini | FCB Jakarta | Agency Producer |
Bepe (Bambang Pamungkas) is one of the legendary soccer players of Indonesia and many brands have only shown him as a super star. In this film we have tried to show his human side with his back-story. We highlighted his past were he struggles from his childhood, finds his inspiration on a bunk bed, a life changing injury, his success and his contribution to the society. In this film he prepares himself from very beginning, then he becomes the star people know. Later he becomes inspiration for others. In a theatrical and artistic way the film reveals his different stages of life and finally when he meets himself (his kid version as symbol of his tough past), he feels satisfied and emotional about his journey.