THE SINGLETON VIRTUAL REALITY TASTING EXPERIENCE

TitleTHE SINGLETON VIRTUAL REALITY TASTING EXPERIENCE
BrandDIAGEO
Product / ServiceTHE SINGLETON SINGLE MALT SCOTCH WHISKY
CategoryC05. 360° / VR Film
EntrantUNTITLED PROJECT Singapore, SINGAPORE
Idea Creation UNTITLED PROJECT Singapore, SINGAPORE
Production UNTITLED PROJECT Singapore, SINGAPORE

Credits

Name Company Position
Warren Mackenzie UNTITLED PROJECT Creative Director
Hogan Burrows UNTITLED PROJECT Technical Director
Adam Gerard UNTITLED PROJECT Business Director
Kelvin Lim UNTITLED PROJECT Producer
Shehan Karunatilaka UNTITLED PROJECT Writer

Brief Explanation

The Singleton VR Tasting Experience begins with the viewer flying through the sky above the Scottish Highlands, then sweeping down to the entrance of the Glen Ord distillery. Upon entering the distillery, the viewer moves past beautiful copper stills and into the warehouse, where hundreds of casks of whisky are 'peacefully slumbering'. The narrator invites the viewer to 'enter the cask' and guides them through a personal whisky tasting. With a real glass of whisky in hand, the viewer is asked to nose the whisky and discover the aromas present. Proceeding to taste the whisky, the viewer experiences the flavour notes both visually and with their taste-buds, as part of this multi-sensory journey. The finish of the whisky is then brought to life in 3D before the VR experience concludes with The Singleton's key visual and brand lock-up.

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