THINK DIFFICULT : SUN POT

TitleTHINK DIFFICULT : SUN POT
BrandMINISTRY OF ENVIRONMENT, REPUBLIC OF KOREA
Product / ServicePUBLIC SERVICE
CategoryC01. Viral Film
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media Placement INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production PLANIT PRODUCTION Seoul, SOUTH KOREA
Production 2 ADDICT MEDIA FILMS Seoul, SOUTH KOREA

Credits

Name Company Position
Jeremy Craigen Innocean Worldwide Global Chief Creative Officer
Ki Young Kim Innocean Worldwide Executive Creative Director
Hye Jin Won Innocean Worldwide Creative Director
Tae Young Kang Innocean Worldwide Copywriter
Jiyoung Sim Innocean Worldwide Copywriter
Seungmin Lee Innocean Worldwide Copywriter
Hyunchul Lim Innocean Worldwide Art Director
Cheol Won Park Innocean Worldwide Art Director
Min Jung Suh Innocean Worldwide Art Director
Chavez Yum Innocean Worldwide Account Director
Younghee Lee Innocean Worldwide Account Manager
Suhyun Jo Innocean Worldwide Account Executive
John S. Park Freelancer Director
Sung-Bin ADDICT MEDIA FILMS, SEOUL Director
Minsoo Kim Freelancer Cinematographer
Hongsoo Kim Freelancer Gaffer
Hojun Ro PLANIT PRODUCTION, SEOUL Executive Producer
Inkyu Hwang PLANIT PRODUCTION, SEOUL Producer
Euna Kim PLANIT PRODUCTION, SEOUL Producer
Jihyun Nam PLANIT PRODUCTION, SEOUL Producer
Jihyun Nam PLANIT PRODUCTION, SEOUL Producer
Nuri Hong PLANIT PRODUCTION, SEOUL Producer
Sungan You ADDICT MEDIA FILMS, SEOUL Assistant Director
Jaeho Lee EDIT-IN Editor
Byungwoo Nam NAMSEC DI STUDIO Colorist
Kangki Jang POST SOLID Flame Artist
Minkyu Park ELIOT Flame Artist
Hochul Joo AUDIO LAB, SEOUL Sound Designer
Hyunwoo Lim AUDIO LAB, SEOUL Sound Designer
Jung Sub Yeam Ministry of Environment, Republic of Korea Director

Brief Explanation

Engineers of an innovative R&D Group, [Fineapple Company], which makes innovative inventions, explain background and the way to use of each product they made; one of the inventions, [Sun Pot] can heat water with just the sun all day long. In the film, there are funny happenings in using the inventions. Even though the engineers introduce their inventions as innovative products, they seem all stupid, useless and difficult to use. At the end of the film, there is a question make people choose easy ways, “Do you want to do those difficult things? Or choose easy ways?

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