Title | MINJONG’S FASTBALL |
Brand | KWANG DONG PHARMACEUTICAL |
Product / Service | VITA500 |
Category | A02. Drinks |
Entrant | GROUPIDD Seoul, SOUTH KOREA |
Idea Creation | GROUPIDD Seoul, SOUTH KOREA |
Media Placement | GROUPIDD Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
JangHoon Park | Group IDD | Executive Creative Director |
Jaeyoung Lee | Group IDD | Senior Copywriter |
Areum Hong | Group IDD | Senior Artdirector |
Taedong Kim | Group IDD | Copywriter |
Kayoung Kim | Group IDD | Copywriter |
Soojeong Lee | Group IDD | Junior Artdirector |
We wanted to deliver the message that the vitamin drink helps people stay young, so we made the model do everything the other way around in the film and also humorously introduced everyday situations that make us feel old.