BE OPENED

TitleBE OPENED
BrandKWANGDONG PHARMACEUTICAL CO., LTD
Product / ServiceKWANGDONG GATE-OF-THE-NIGHT TEA <KING OF THE NIGHT>
CategoryA02. Drinks
EntrantSHARESPOT Seoul, SOUTH KOREA
Idea Creation SHARESPOT Seoul, SOUTH KOREA
Production SHARESPOT Seoul, SOUTH KOREA

Credits

Name Company Position
Choi In-Gun, Kim ji su ShareSpot Executive Creative Director, Art Director

Brief Explanation

Lespedeza cuneata, aka Gate of the Night, is a great source for men’s stamina. The idea came from a old tale that widows back in the old days opened the gates at night for the men who drank Gate of the Night tea. In the commercial the protagonist finds the gate-of-the-night tea. Once he finds it and drinks it, women around him suddenly open their gates such as their mind, gate of the store. With a somewhat exaggerated story of paying attention to the protagonist we tried to deliver the benefit of the drink.