|Brand||KWANGDONG PHARMACEUTICAL CO., LTD|
|Product / Service||KWANGDONG GATE-OF-THE-NIGHT TEA <KING OF THE NIGHT>|
|Entrant||SHARESPOT Seoul, SOUTH KOREA|
|Idea Creation||SHARESPOT Seoul, SOUTH KOREA|
|Production||SHARESPOT Seoul, SOUTH KOREA|
|Choi In-Gun, Kim ji su||ShareSpot||Executive Creative Director, Art Director|
Lespedeza cuneata, aka Gate of the Night, is a great source for men’s stamina. The idea came from a old tale that widows back in the old days opened the gates at night for the men who drank Gate of the Night tea. In the commercial the protagonist finds the gate-of-the-night tea. Once he finds it and drinks it, women around him suddenly open their gates such as their mind, gate of the store. With a somewhat exaggerated story of paying attention to the protagonist we tried to deliver the benefit of the drink.