Title | MERCEDES-BENZ INSTADRIVE |
Brand | MERCEDES-BENZ MALAYSIA |
Product / Service | C-CLASS |
Category | C04. Micro-film |
Entrant | BBDO MALAYSIA Kuala Lumpur, MALAYSIA |
Idea Creation | BBDO MALAYSIA Kuala Lumpur, MALAYSIA |
Production | BBDO MALAYSIA Kuala Lumpur, MALAYSIA |
Production 2 | VRX LABS Kuala Lumpur, MALAYSIA |
Name | Company | Position |
---|---|---|
VJ Anand | BBDO Malaysia | Executive Creative Director |
Lay Jian Yi | BBDO Malaysia | Creative Director |
Shune | BBDO Malaysia | Creative Director |
Mindy Lim | BBDO Malaysia | Copywriter |
Rafiq Ridzwan | BBDO Malaysia | Head of Planning |
Jeremy Kuan | BBDO Malaysia | Strategic Planner |
Vanessa Gan | BBDO Malaysia | Associate Account Director |
Moses Wee | BBDO Malaysia | Account Executive |
Viewers are invited to get behind the wheel of the Mercedes-Benz C-Class, right from their screens. So they begin journeying through different driving modes on different terrains, and even get to experience the car’s signature automatic parking. Once the car is parked, they tour around it to marvel at its top-notch interior and exterior to complete their virtual C-Class experience. Should they want more of it, they can immediately request for a test drive.