MERCEDES-BENZ INSTADRIVE

TitleMERCEDES-BENZ INSTADRIVE
BrandMERCEDES-BENZ MALAYSIA
Product / ServiceC-CLASS
CategoryC04. Micro-film
EntrantBBDO MALAYSIA Kuala Lumpur, MALAYSIA
Idea Creation BBDO MALAYSIA Kuala Lumpur, MALAYSIA
Production BBDO MALAYSIA Kuala Lumpur, MALAYSIA
Production 2 VRX LABS Kuala Lumpur, MALAYSIA

Credits

Name Company Position
VJ Anand BBDO Malaysia Executive Creative Director
Lay Jian Yi BBDO Malaysia Creative Director
Shune BBDO Malaysia Creative Director
Mindy Lim BBDO Malaysia Copywriter
Rafiq Ridzwan BBDO Malaysia Head of Planning
Jeremy Kuan BBDO Malaysia Strategic Planner
Vanessa Gan BBDO Malaysia Associate Account Director
Moses Wee BBDO Malaysia Account Executive

Brief Explanation

Viewers are invited to get behind the wheel of the Mercedes-Benz C-Class, right from their screens. So they begin journeying through different driving modes on different terrains, and even get to experience the car’s signature automatic parking. Once the car is parked, they tour around it to marvel at its top-notch interior and exterior to complete their virtual C-Class experience. Should they want more of it, they can immediately request for a test drive.

Links

Video URL