SYN MUN KONG : THANK YOU THAILAND

Silver Spike
TitleSYN MUN KONG : THANK YOU THAILAND
BrandSYN MUN KONG INSURANCE PLC.
Product / ServiceSMK HEALTH INSURANCE BY FIT
CategoryB08. Financial Products & Services, Commercial Public Services, B2B Products & Services
EntrantRABBIT'S TALE Bangkok, THAILAND
Idea Creation RABBIT'S TALE Bangkok, THAILAND
Media Placement RABBIT'S TALE Bangkok, THAILAND
PR RABBIT'S TALE Bangkok, THAILAND
Production RABBIT'S TALE Bangkok, THAILAND

Credits

Name Company Position
NORANIT YASOPA RABBIT DIGITAL GROUP CO.,LTD. EXECUTIVE CREATIVE DIRECTOR / ART DIRECTOR
ARM BUDDHAPHOL RABBIT DIGITAL GROUP CO.,LTD. ASSOCIATE CREATIVE DIRECTOR / COPYWRITER
NUTTHAPORN TEPPITAK RABBIT DIGITAL GROUP CO.,LTD. SENIOR ART DIRECTOR
VARUT PIPATTANABANCHA RABBIT DIGITAL GROUP CO.,LTD. COPYWRITER
POTRAWEE WICHIEN RABBIT DIGITAL GROUP CO.,LTD. AGENCY PRODUCER
KATHLEEN JARUPOKKUL RABBIT DIGITAL GROUP CO.,LTD. EXECUTIVE ACCOUNT DIRECTOR
AKARAPORN FONGCHITCHAROEN RABBIT DIGITAL GROUP CO.,LTD. ACCOUNT DIRECTOR
WANWISA PENSUNTI RABBIT DIGITAL GROUP CO.,LTD. ACCOUNT MANAGER
ORACHA CHINSAWATPUN RABBIT DIGITAL GROUP CO.,LTD. ACCOUNT EXECUTIVE
SAROJ LAOHASIRI RABBIT DIGITAL GROUP CO.,LTD. EXECUTIVE STRATEGIC CREATIVE DIRECTOR
KITTIPAT MAHAPUNT RABBIT DIGITAL GROUP CO.,LTD. STRATEGIC DIRECTOR
JUTIKUL JUDEE RABBIT DIGITAL GROUP CO.,LTD. SENIOR STRATEGIST
BODIN BOONSIRIPHANT RABBIT DIGITAL GROUP CO.,LTD. STRATEGIST
APANCHANOK AKEWANON RABBIT DIGITAL GROUP CO.,LTD. SENIOR CONTENT EDITOR
ORAVEE TUNGUSPORNCHAI RABBIT DIGITAL GROUP CO.,LTD. MEDIA PLANNER
PITCHAYA NIAMSIRI RABBIT DIGITAL GROUP CO.,LTD. TOUCHPOINT PROJECTMANAGER
NIYADA SUWANNATRI RABBIT DIGITAL GROUP CO.,LTD. CONTENT EDITOR
PANNAROT KANPOT RABBIT DIGITAL GROUP CO.,LTD. CONTENT EDITOR
NARATIP SAEPHUA RABBIT DIGITAL GROUP CO.,LTD. SENIOR SOCIAL MEDIA EXECUTIVE
WIRANPHAT KITTIJINDAMANEE RABBIT DIGITAL GROUP CO.,LTD. SOCIAL MEDIA EXECUTIVE
TEERAPOL SUNETA SUNETA HOUSE DIRECTOR
NAPAT VORASUK SUNETA HOUSE ASSISTANT DIRECTOR
PAKORN SANEEWONG NA AYUDHYA SUNETA HOUSE DIRECTOR OF PHOTOGRAPHY
PISUT PARIWATTANAKIT SUNETA HOUSE ART DIRECTOR
NARISSARA MAKMANEE SUNETA HOUSE CASTING DIRECTOR
WANLOP RUNGKUMJAD SUNETA HOUSE PRODUCER
JIRAWAT SANTARATCHAI SUNETA HOUSE LOCATION MANAGER
SARAWUT KAWEETHAMMAWONG SUNETA HOUSE EDITOR
MINI P DIGITAL POST MINI P DIGITAL POST COLORIST&VTR
CINEDIGITAL SOUND STUDIO CINEDIGITAL SOUND STUDIO SOUND MIX
PAPOP CHAOWANAPREECHA RABBIT DIGITAL GROUP CO.,LTD. COPYWRITER

Brief Explanation

SMK Insurance, a provider of insurance service in Thailand, wants to launch “SMK Fit” an innovative health insurance that rewards consumers with up to 15% discount depending on the level of their health conditions. The campaign aims to gain attention from any Thai consumers. However, most Thais’ perception towards "Fit" only relate to health aware people who pursue weight training, eat clean and have nice body. Objective : Reach wider target audience by generating awareness for “SMK Fit” health insurance that rewards healthy consumers with up to 15% discount depending on the level of their health conditions. Creative Idea We take the inconvenience of public transportation that Thais face every day and turn it into an ironic humour to let them realize that by just living their daily life, they are already fit enough to get the discount from “SMK Fit” health insurance.

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