Title | THINKING WRITING CREATING, A COMMEMORATION ON THE 25TH ANNIVERSARY OF THINKPAD |
Brand | THINKPAD |
Product / Service | THINKPAD |
Category | C02. Branded Content & Entertainment Film |
Entrant | MEILA MEILA (BEIJING) TECHNOLOGY Beijing, CHINA |
Idea Creation | MEILA MEILA (BEIJING) TECHNOLOGY Beijing, CHINA |
Name | Company | Position |
---|---|---|
Meila | Beijing Meila Technology Ltd. | CHINA |
An internationally renowned PC brand, ThinkPad is coming to the 25th year of development. . As a well-known brand in the field of laptop, ThinkPad has been a maverick in the industry. Like its name, ThinkPad has been pushing the era and evolving itself with its thoughts. As the role of entertainment becomes more and more important and convergence takes place in laptop design, the brand spirit of ThinkPad has gradually been forgotten. How to restore people's memory and help them relearn ThinkPad the Little Red Dot?We record historic changes in black and white, representing the evolution of human society in the past 25 years. Through group portrait sketches, we show the thoughts of the promoters from different times. Using classic products as nodes, we type on five generations of classic ThinkPad models as thinking enables writing and writing leads to creating.