I WANT TO CONFESS

TitleI WANT TO CONFESS
BrandWHITE FORMULA
Product / ServiceCOSMETICS
CategoryB03. Fast Moving Consumer Goods
EntrantDENTSU ONE Taipei City, CHINESE TAIPEI
Idea Creation DENTSU ONE Taipei City, CHINESE TAIPEI

Credits

Name Company Position
Judy Tao Dentsu One Taipei Chief Creative Officer
Mika Wu Dentsu One Taipei Creative Director
Each Lee Dentsu One Taipei Art Director
Brian Chen Dentsu One Taipei Associate Art Director
Irene Chen Dentsu One Taipei Copywriter
Ivy Lin Dentsu One Taipei Director
Oscar Wang Dentsu One Taipei Account Director
Chin-chin Chiang Dentsu One Taipei Account Manager
Phoebe Lin Dentsu One Taipei Account Executive
Becky Su Dentsu One Taipei Senior Account Executive

Brief Explanation

A breaking-up story about a woman who has lost herself while later reborn by her confess and make herself beautiful again. She has lost her love and herself. She has wasted all her time on following others on social media. She has been trapped in the Facebook page of her ex-boyfriend’s account and in her so-called good-friend relationship. Until she has finally said what she has never said before. Her confess has helped her face herself and find the self who deserves to be loved and to be more beautiful.

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