Title | I WANT TO CONFESS |
Brand | WHITE FORMULA |
Product / Service | COSMETICS |
Category | B03. Fast Moving Consumer Goods |
Entrant | DENTSU ONE Taipei City, CHINESE TAIPEI |
Idea Creation | DENTSU ONE Taipei City, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Judy Tao | Dentsu One Taipei | Chief Creative Officer |
Mika Wu | Dentsu One Taipei | Creative Director |
Each Lee | Dentsu One Taipei | Art Director |
Brian Chen | Dentsu One Taipei | Associate Art Director |
Irene Chen | Dentsu One Taipei | Copywriter |
Ivy Lin | Dentsu One Taipei | Director |
Oscar Wang | Dentsu One Taipei | Account Director |
Chin-chin Chiang | Dentsu One Taipei | Account Manager |
Phoebe Lin | Dentsu One Taipei | Account Executive |
Becky Su | Dentsu One Taipei | Senior Account Executive |
A breaking-up story about a woman who has lost herself while later reborn by her confess and make herself beautiful again. She has lost her love and herself. She has wasted all her time on following others on social media. She has been trapped in the Facebook page of her ex-boyfriend’s account and in her so-called good-friend relationship. Until she has finally said what she has never said before. Her confess has helped her face herself and find the self who deserves to be loved and to be more beautiful.