| Title | PURELY YOU |
| Brand | PURIKU |
| Product / Service | DRINK |
| Category | B02. Drinks |
| Entrant | SALMON HOUSE Bangkok, THAILAND |
| Idea Creation | SALMON HOUSE Bangkok, THAILAND |
| Media Placement | SALMON HOUSE Bangkok, THAILAND |
| PR | SALMON HOUSE Bangkok, THAILAND |
| Production | SALMON HOUSE Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Vichai Matakul | Salmon House | Creative Director |
An ordinary kid wonders why all the teenager commercials has to be the same: encourage teen to be true to themselves by doing extreme stuff, going wild and having a live-like no-tomorrow attitude. ? Why all teen commercials has to be dominated by extroverts. if those commercial really want teenager to be themselves, why do they have to stereotype them?