| Title | DAD BODS |
| Brand | PACIFIC BRANDS UNDERWEAR |
| Product / Service | BONDS |
| Category | B04. Durable Consumer Goods |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production | GUILTY CONTENT Melbourne, AUSTRALIA |
| Additional Company | PACIFIC BRANDS UNDERWEAR GROUP Hartwell, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| James McGrath | Clemenger BBDO Melbourne | Creative Chairman |
| Ant Keogh | Clemenger BBDO Melbourne | Chief Creative Officer |
| Anthony Phillips | Clemenger BBDO Melbourne | Creative Director |
| Richard Williams | Clemenger BBDO Melbourne | Creative Director |
| Michael Derepas | Clemenger BBDO Melbourne | Planning Director |
| Lisa Moro | Clemenger BBDO Melbourne | Senior Agency Producer |
| Sharon Adams | Clemenger BBDO Melbourne | Operations Director - Print |
| Tony Rogers | Guilty Productions | Director |
| Marin Johnson | Freelance | DOP/Cinematographer |
| Jason Byrne | Guilty Productions | Producer |
| Martin Greer | Freelance | Grade Artist / Colourist |
| Sam Coates | Finish Post Productions | Editor |
| Stevo Williams | Flagstaff Studios | Sound Designer/Engineer |
| Simon Lamplough | Clemenger BBDO Melbourne | Managing Partner |
| Grant Oorloff | Clemenger BBDO Melbourne | Account Director |
| Emily Small | Pacific Brands Underwear Group | Marketing Manager |
We all know the sacrifices mothers make in having children. However, what is often not discussed is the toll childbirth takes on a father's body. For no reason whatsoever men seem to suffer many of the same side effects that women do after having a child. It even has a name 'the dad-bod'. In a very light hearted and irreverent way Bonds created a campaign to shine a light on the plight of fathers so they are not forgotten in the lead up to their special day.