| Title | EVERY SPEED HAS A CONSEQUENCE |
| Brand | TRANSPORT ACCIDENT COMMISSION VICTORIA |
| Product / Service | TRANSPORT ACCIDENT COMMISSION VICTORIA |
| Category | A14. Public Sector |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production | FINCH Melbourne, AUSTRALIA |
| Additional Company | TRANSPORT ACCIDENT COMMISSION Geelong, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| James McGrath | Clemenger BBDO Melbourne | Creative Chairman |
| Ant Keogh | Clemenger BBDO Melbourne | Chief Creative Officer |
| Stephen de Wolf | Clemenger BBDO Melbourne | Creative Director |
| Evan Roberts | Clemenger BBDO Melbourne | Creative Director |
| James Orr | Clemenger BBDO Melbourne | Creative |
| Elle Bullen | Clemenger BBDO Melbourne | Creative |
| Matt Pearce | Clemenger BBDO Melbourne | Senior Planner |
| Christopher Riggert | FINCH | Director |
| Kate Merrin | FINCH | Producer |
| Corey Esse | FINCH | Managing Director/EP |
| Lucinda Thomson | FINCH | DOP/Cinematographer |
| Johanna Scott | The Butcher' | Editor |
| Paul Davies | PD Sound Design | Sound Design Arranger |
| Byron Scullin | Level Two Music | Music Composer/Arranger |
| Andrew Clarkson | Method Studios | Grade/Colourist |
| Nick Ponzi | Blackbird | VFX Supervisor |
| Sonia von Bibra | Clemenger BBDO Melbourne | Agency Executive Producer |
| Lisa Moro | Clemenger BBDO Melbourne | Senior Agency Producer |
| Maryne Muroni | Clemenger BBDO Melbourne | Agency Digital Producer |
| Nicholas Short | Clemenger BBDO Melbourne | Agency Producer |
| Naomi Gorringe | Clemenger BBDO Melbourne | Group Account Director |
| Kate Joiner | Clemenger BBDO Melbourne | Project Director |
| Nicole Bishop | Clemenger BBDO Melbourne | Account Executive |
| Samantha Cockfield | Transport Accident Commission Victoria | Senior Manager, Road Safety |
| Samantha Buckis | Transport Accident Commission Victoria | Acting Manager, Road Safety |
| Paula Vigorelli | Transport Accident Commission Victoria | Manager, Marketing |
The ‘Consequences’ TVC depicts seven different outcomes in an incident between a young boy on a bike and a car approaching at seven different speeds. At the car's slowest speed, a collision is avoided altogether but other scenarios depict more serious outcomes as the speed increases, culminating in a scene where the car is wrapped around a pole and the bike flies through the air.