Title | TINY TANTRUM |
Brand | UNILEVER (CLEAR) |
Product / Service | CLEAR ANTI-DANDRUFF SHAMPOO |
Category | A03. Fast Moving Consumer Goods |
1 of 3 Campaign | |
Entrant | MULLENLOWE SINGAPORE, SINGAPORE |
Idea Creation | MULLENLOWE SINGAPORE, SINGAPORE |
Production | BULLET Bangkok, THAILAND |
Production 2 | THE POST BANGKOK Bangkok, THAILAND |
Production 3 | YESSIAN New York, USA |
Production 4 | OMG! Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Madhu Noorani | MullenLowe Lintas Group | Executive Creative Director |
Erick Rosa | MullenLowe Singapore | Executive creative director |
Daniel Kee | MullenLowe Singapore | Creative Director |
Ang Sheng Jin | MullenLowe Singapore | Creative director |
Andrew Ho | MullenLowe Singapore | Art Director |
Ang Sheng Jin | MullenLowe Singapore | Art director |
Alex Tan | MullenLowe Singapore | Art Director |
Daniel Kee | MullenLowe Singapore | Copywriter |
Fuzzy Abideen | MullenLowe Singapore | Agency Producer |
Subarna Prabhakar | MullenLowe Singapore | Global Account Director |
Sara Templeman | MullenLowe Singapore | Account director |
Rosa Trinh | MullenLowe Singapore | Account Manager |
Kunal Joshi | MullenLowe Singapore | Global Planner |
James Teh | Bullet Bangkok | Director |
Thananath Songchaikul | Bullet Bangkok | Executive Producer |
Nuio Suthirawattananon | Bullet Bangkok | Post producer |
Aoy Rungphet Nawangoen | OMG! Bangkok | Executive Producer |
Adam Hussey | OMG! Bangkok | offline editor |
Brian So | Post Bangkok | Online editor |
Zairi Mohd | Post Bangkok | Colourist |
Brian Yessian | Yessian New York | Executive producer (Music & sound) |
Mike Dragovic | Yessian New York | Music composer |
Weston Fonger | Yessian New York | Sound designer |
It takes place in a Butoh-like world. All is dark. In one corner, a little boy, in white, glowers, heaves – you feel his childish frustration building. Nursery sounds begin to distort. Finally he erupts. Into a fist-swinging, limb-flailing, scream-fuelled tantrum. The music grows frantic. He is unstoppable. You would feel for his mother. We flinch. We cower. We begin our retreat. As the camera flies away from the scene, things soon come into perspective. The white against black. Dandruff on a head of hair. “Stress causes dandruff,” explains the titles. CLEAR! – shouts the solution, as the bottle blots out the problem.