| Title | HEALTHY V-LINE DANCING PROJECT |
| Brand | KWANGDONG PHARMACEUTICAL |
| Product / Service | KWANGDONG CORNSILK TEA |
| Category | B02. Drinks |
| Entrant | TBWA\KOREA Seoul, SOUTH KOREA |
| Idea Creation | TBWA\KOREA Seoul, SOUTH KOREA |
| Production | BIGINSQUARE Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| JaeSeung Pi | TBWA KOREA | Creative Director |
| SeiHee Kim | TBWA Korea | Senior Copywriter |
| Incheol Choi | TBWA Korea | Art Director |
| JaeHeung Park | TBWA Korea | Art Director |
| YuMi Sul | TBWA Korea | Account Director |
| TaeHyun Kim | TBWA Korea | Account Manager |
| SeokHyun Joo | TBWA Korea | Account Executive |
The film shows a shortened version of the dance performance, which is the outcome of the IMC campaign that features 100 female participants to practice and perform as a group. Led by the famous director, Suejin Kang, the dance takes place in various venues in Seoul. The voice-over reveals the message of the film by narrating that real beauty comes from healthiness and that it can obtained by anyone. The film then closes by revealing the brand/product.