| Title | DIGITAL TATTOO |
| Brand | ADVERTISING COUNCIL JAPAN |
| Product / Service | PUBLIC AWARENESS |
| Category | B12. Charities & Non-profit |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Idea Creation | I&S BBDO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Makoto Shimotsuura | BBDO J WEST | Planner |
| Tatsuya Shimazaki | I&S BBDO INC. | Award Manager |
| Kenichi Fukuyama | VIDEO STATION Q Co.,Ltd. | Producer |
| Seira Kodama | VIDEO STATION Q Co.,Ltd. | Manager |
| Issei Ikeda | VIDEO STATION Q Co.,Ltd. | Manager |
| Shingo Tabata | Shingo Tabata Office | Photographer |
| Kouhei Sato | VIDEO STATION Q Co.,Ltd. | video engineer |
| Yuta Inada | AND FILM STUDIO | Lighting |
| Syota Takano | AND FILM STUDIO | Lighting Assistant |
| Yoshiko Sakamoto | Studio Swimmy | Hair Artist |
| Nanase Uchino | Cover Girl | Actress |
| Mayo Sakasegawa | Public Channel | Narrator |
| Yasuo Iizuka | VIDEO STATION Q Co.,Ltd. | Editor |
| Ryuhei Oomachi | VIDEO STATION Q Co.,Ltd. | Mixer |
As a girl makes irresponsible posts, the words she posts are tattooed on her body one after another. The tattoos are a metaphor expressing the possibility that posts on the internet may stay there forever. The commercial sends the message that thoughtless posts are as foolish as thoughtless tattoos.