| Title | HEADACHE CHICKEN |
| Brand | TYLENOL |
| Product / Service | TYLENOL 500MG |
| Category | C01. Viral Film |
| Entrant | INNORED Seoul, SOUTH KOREA |
| Idea Creation | INNORED Seoul, SOUTH KOREA |
| Media Placement | INNORED Seoul, SOUTH KOREA |
| PR | INNORED Seoul, SOUTH KOREA |
| Production | MUSEUM CONTENTS Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| All INNORED | INNORED | Associates |
| Kang Choihee | Museumcontents | Production EP |
| Kim Jihoon | Museumcontents | Production PD |
| Kim heeeun | Museumcontents | LPD |
| Jeon Jeonguk | Museumcontents | Production Director |
| Fireworks | Fireworks | Editing company |
| Locus | Locus | 2D company |
| Peter paul & merry | Peter paul & merry | Sound |
The TVC likens a headache to a chicken on your head. When you wake up in the morning with a headache and avoid taking Tylenol to relieve the pain, things will only get worse as your day goes on. By humorously highlighting the obvious negative consequences of a day in the life of a typical white-collar person with a chicken on his head, we communicate a simple message: 'Don't let your headache get worse and ruin your day. Take Tylenol'.