Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Food
MARRIAGE
RIDE ON EXPRESS CO.,LTD.
GIN NO SARA
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
Short List
”CLOSET"
RIDE ON EXPRESS CO.,LTD.
GIN NO SARA
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
Silver
”MAMA"
RIDE ON EXPRESS CO.,LTD.
GIN NO SARA
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
Silver
LOVERS
RIDE ON EXPRESS CO.,LTD.
GIN NO SARA
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
Short List
VISITATION
RIDE ON EXPRESS CO.,LTD.
GIN NO SARA
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
Short List
TORN APART
RIDE ON EXPRESS CO.,LTD.
GIN NO SARA
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
Short List
A02 Drinks
RISE
DIAGEO BEER SINGAPORE
GUINNESS
BBDO ASIA Singapore SINGAPORE THE PROSECUTION FILM COMPANY Singapore SINGAPORE
Short List
MILO CHAMPIONS
NESTLE
MILO
OGILVY & MATHER VIETNAM Ho Chi Minh City VIETNAM LAUGHING BUDDHA Ho Chi Minh City VIETNAM
Short List
WELCOME TO THE OTHER SIDE
LION
TOKYO DRY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND GOODOIL FILMS Sydney / PALACE STUDIO Auckland AUSTRALIA / NEW ZEALAND
Silver
A03 Fast Moving Consumer Goods
TINY TANTRUM
UNILEVER (CLEAR)
CLEAR ANTI-DANDRUFF SHAMPOO
MULLENLOWE SINGAPORE SINGAPORE BULLET Bangkok / THE POST BANGKOK Bangkok THAILAND
Silver
BULLISH BOSS
UNILEVER (CLEAR)
CLEAR ANTI-DANDRUFF SHAMPOO
MULLENLOWE SINGAPORE SINGAPORE BULLET Bangkok / THE POST BANGKOK Bangkok THAILAND
Silver
BRIDEZILLA
UNILEVER (CLEAR)
CLEAR ANTI-DANDRUFF SHAMPOO
MULLENLOWE SINGAPORE SINGAPORE BULLET Bangkok / THE POST BANGKOK Bangkok THAILAND
Silver
A04 Durable Consumer Goods
ADIDAS ODDS
ADIDAS
ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA TAPROOT DENTSU Mumbai INDIA
Short List
TOGETHERNESS
I DO
DIAMOND
OGILVY BEIJING CHINA STINK Shanghai CHINA
Bronze
STICKING TOGETHER, NO MATTER WHAT
TSURUYA CO., LTD.
ROOF TILES
ADK Tokyo JAPAN SPOON Tokyo JAPAN
Silver
INTENSE TEMPERATURES
THERMOS K.K.
THERMOS
McCANN TOKYO JAPAN SODA! COMMUNICATIONS Tokyo JAPAN
Silver
DA DA DING
NIKE INDIA
NIKE
WIEDEN+KENNEDY Delhi INDIA DIVISION Paris FRANCE
Gold
SAMSUNG SERVICE – VAN
SAMSUNG INDIA ELECTRONICS PVT. LTD.
SAMSUNG
CHEIL WORLDWIDE Gurgaon INDIA CRAZY FEW FILMS Mumbai INDIA
Short List
KENTAUROS BROTHERS
MOON STAR
KIDS SHOES
DENTSU KYUSHU Fukuoka JAPAN
Short List
ADIDAS TALE OF TWO
ADIDAS
ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze
A05 Cars & Automotive Products & Services
BINOCULARS
HYUNDAI MOTOR COMPANY AUSTRALIA
TUCSON
INNOCEAN WORLDWIDE AUSTRALIA Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / HECKLER Sydney AUSTRALIA
Short List
THE METICULOUS GRANDPA
GM KOREA
CHEVROLET THE NEXT SPARK
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
ALL IN ONE
ALIBABA
FILM
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Bronze
KEEPING IT REAL
HUNGRY JACK'S
HUNGRY JACK'S
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY / FINCH Sydney AUSTRALIA
Short List
BASEBALL
MERCARI
MERCARI
DENTSU INC. Tokyo JAPAN
Bronze
A07 Travel, Transport & Leisure
TRAVEL WITH PARENTS (TVC)
CHINA AIRLINES
CHINA AIRLINES
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI YUANYUAN PRODUCTION Taipei City / MINDBIZ POST Taipei CHINESE TAIPEI
Short List
A10 B2B Products & Services
TAXI DRIVER
BAJAJ ELECTRICALS LTD.
RURAL ELECTRIFICATION, ENGINEERING PROJECTS, TRANSMISSION LINE TOWERS, LUMINAIRE
ONADS COMMUNICATIONS Mumbai INDIA HUNGRY FILMS Mumbai INDIA
Short List
KEY
ZENHOREN
RENTAL GUARANTEE SERVICE
DENTSU OKINAWA JAPAN CMC.LTD. Naha-city JAPAN
Short List
A12 Corporate Image & Sponsorship
DYLAN
NEW ZEALAND LOTTERIES
FUNDING AND GRANTS
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND THE SWEET SHOP Auckland NEW ZEALAND
Bronze
TACKLE THE RISK
AIG JAPAN HOLDINGS
ACTIVE CARE
TBWA\HAKUHODO Tokyo JAPAN AOI PRO. INC. Osaki, Tokyo JAPAN
Short List
A13 Corporate Social Responsibility
HARD MAN TO IMPRESS
PEDIGREE
DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND EXIT FILMS Auckland NEW ZEALAND
Grand Prix
SCARED
PEDIGREE
DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND EXIT FILMS Auckland NEW ZEALAND
Grand Prix
TREEHOUSE
PEDIGREE
DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND EXIT FILMS Auckland NEW ZEALAND
Grand Prix
DICK THE DOG
MTV STAYING ALIVE FOUNDATION
MTV STAYING ALIVE FOUNDATION
OGILVY & MATHER HONG KONG HONG KONG DIVISION Paris / MATHEMATIC Paris FRANCE
Short List
A14 Public Sector
EVERY SPEED HAS A CONSEQUENCE
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA FINCH Melbourne AUSTRALIA
Silver
A15 Charities & Non-profit
THE GIRL IN THE MASK
OPERATION SMILE
NOM-PROFIT
CHEIL WORLDWIDE Beijing CHINA QUAD PRODUCTIONS Paris / P.I.G. CHINA Shanghai FRANCE / CHINA
Short List
THE HOLD
PARKINSON'S NSW
PARKINSON'S DISEASE
J. WALTER THOMPSON Sydney AUSTRALIA FILMGRAPHICS ENTERTAINMENT Sydney AUSTRALIA
Short List
B01 Food
GO SO BIG
MONDE NISSIN (THAILAND) CO., LTD
PECKISH
STORYTELLER BANGKOK Bangkok THAILAND
Bronze
B02 Drinks
PURELY YOU
PURIKU
DRINK
SALMON HOUSE Bangkok THAILAND SALMON HOUSE Bangkok THAILAND
Short List
RELEASE THE PRESSURE
PEPSICO
MIRINDA
BBDO INDIA Gurgaon INDIA RISING SUN FILMS Mumbai INDIA
Bronze
LETTERS TO MY SON
FDC INDIA
ENERZAL
NIRVANA FILMS Bangalore INDIA NIRVANA FILMS Bangalore INDIA
Short List
B03 Fast Moving Consumer Goods
SLEEPY MORNINGS
P&G
PAMPERS PANTS
SAATCHI & SAATCHI GREATER CHINA Shanghai CHINA SAATCHI & SAATCHI GREATER CHINA Shanghai / ANTENNA MEDIA Bangkok CHINA / THAILAND
Bronze
CAPTURE
VERENA INTERNATIONAL CO., LTD.
SURE
McCANN Bangkok THAILAND PHENOMENA Bangkok THAILAND
Gold
B04 Durable Consumer Goods
DAD BODS
PACIFIC BRANDS UNDERWEAR
BONDS
CLEMENGER BBDO MELBOURNE AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
Bronze
#MINOHODOSHIRAZU
NIKE JAPAN
NIKE BRAND
WIEDEN+KENNEDY TOKYO JAPAN DICTIONARY FILMS Tokyo / CUTTERS Tokyo JAPAN
Short List
B05 Cars & Automotive Products & Services
THE PROFESSIONAL OF JAPAN
NISSAN MOTOR CO.,LTD.
NV350 CARAVAN
TBWA\HAKUHODO Tokyo JAPAN PYRAMID FILM Tokyo JAPAN
Silver
B06 Travel, Leisure, Retail, Restaurants & Fast Food Chains
TRAVEL WITH PARENTS
CHINA AIRLINES
BRANDING
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI YUANYUAN PRODUCTION Taipei City / MINDBIZ POST Taipei CHINESE TAIPEI
Short List
B07 Media & Publications
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC.
GRAVITY DAZE 2
HAKUHODO INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Gold
100 MEAT KARUTA
SHIZUOKA BROADCASTING SYSTEM
TV PROGRAM PROMO
I&S BBDO Tokyo JAPAN
Bronze
B08 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE OIL MAN AND THE MATCH GIRL
TAIYO HOLDINGS CO., LTD.
INSULTATION INK
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
SYN MUN KONG : THANK YOU THAILAND
SYN MUN KONG INSURANCE PLC.
SMK HEALTH INSURANCE BY FIT
RABBIT'S TALE Bangkok THAILAND RABBIT'S TALE Bangkok THAILAND
Silver
ANZ #HOLDTIGHT
ANZ
ANZ BANK
TBWA\MELBOURNE AUSTRALIA LEVEL TWO MUSIC Melbourne / THE GLUE SOCIETY Sydney AUSTRALIA
Gold
STAND UP
MANUFACTURERS LIFE INSURANCE CO. (PHILS)
MANULIFE
J. WALTER THOMPSON PHILIPPINES Makati City THE PHILIPPINES FILM PABIRKA Makati City THE PHILIPPINES
Bronze
B09 Corporate Image & Sponsorship
I AM MUNIANDY
PETRONAS
PETRONAS
LEO BURNETT Kuala Lumpur MALAYSIA RESERVOIR WORLD Kuala Lumpur MALAYSIA
Short List
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / EDITIN Seoul SOUTH KOREA
Bronze
ONE MONTH "DADDY AND SON - DAYS WITHOUT MOMMY"
U-CAN, INC.
CORPORATE MESSAGE
HAKUHODO PRODUCT'S Tokyo JAPAN HAKUHODO PRODUCT'S Tokyo JAPAN
Silver
TACKLE IN THE CITY
AIG JAPAN HOLDINGS
ACTIVE CARE
TBWA\HAKUHODO Tokyo JAPAN AOI PRO. INC. Osaki, Tokyo JAPAN
Short List
B10 Corporate Social Responsibility
UNDISTINGUISHED RESUME
104 JOB BANK
BE A GIVER
SHAPE ADVERTISING Taipei City CHINESE TAIPEI SHAPE ADVERTISING Taipei City CHINESE TAIPEI
Short List
SENIOR TO SENIOR CARE
UNI 7-11 CSR
UNI 7-11 CSR CAMPAIGN
ADK TAIWAN Taipei City CHINESE TAIPEI INNOVATE FILMS Taipei City CHINESE TAIPEI
Bronze
#3890TIGERS TIGER BEER + WWF + TRAN NGUYEN
HEINEKEN ASIA PACIFIC PTE. LTD.
TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE HECKLER Sydney / GOODOIL FILMS Sydney AUSTRALIA
Short List
#3890TIGERS TIGER BEER + WWF + KENJI CHAI
HEINEKEN ASIA PACIFIC PTE. LTD.
TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE HECKLER Sydney / GOODOIL FILMS Sydney AUSTRALIA
Short List
#3890TIGERS TIGER BEER + WWF + HUA TUNAN
HEINEKEN ASIA PACIFIC PTE. LTD.
TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE HECKLER Sydney / GOODOIL FILMS Sydney AUSTRALIA
Short List
B11 Public Sector
TRY! NOODLE CRADLE
KAGAWA PREFECTURE
IMMIGRATION PROMOTION
DENTSU INC. Tokyo JAPAN NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
Bronze
TIME WITH MUM
ROAD SAFETY COMMISSION
DRIVER AWARENESS
303 MULLENLOWE Perth AUSTRALIA 303 MULLENLOWE Perth AUSTRALIA
Short List
B12 Charities & Non-profit
I HAVE A BEAUTIFUL HEART
LADY RIDGEWAY HOSPITAL
LITTLE HEARTS
TBWA\SRI LANKA Colombo SRI LANKA XTEN Colombo SRI LANKA
Short List
THE BIG DEAL
SYDNEY GAY AND LESBIAN MARDI GRAS
MARDI GRAS EVENT
THIRTEEN&CO Sydney AUSTRALIA THIRTEEN&CO Sydney AUSTRALIA
Bronze
SURIRAM
PROTECT & SAVE THE CHILDREN
PUBLIC SERVICE ANNOUNCEMENT
NAGA DDB MALAYSIA Selangor MALAYSIA SUPERWONDERFUL FILMS Kuala Lumpur / MUSTANG POST Petaling Jaya MALAYSIA
Short List
ARCHIMEDES TRAJANO
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES HOW'S EVERYTHING Makati City THE PHILIPPINES
Silver
#BEATME
UN WOMEN
ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN AZADFILM Karachi / THE VIDEOGRAPHERS Lahore PAKISTAN
Short List
C01 Viral Film
THE SICKEST MANNEQUIN CHALLENGE
PROTECT & SAVE THE CHILDREN
PROTECT & SAVE THE CHILDREN
NAGA DDB MALAYSIA Selangor MALAYSIA RESERVOIR WORLD Kuala Lumpur MALAYSIA
Bronze
C02 Branded Content & Entertainment Film
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
Silver
PITCHING FRENCH FILMS TO HOLLYWOOD - REJECT AMOUR
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE JOINERY Los Angeles USA
Gold
PITCHING FRENCH FILMS TO HOLLYWOOD - REJECT ENTRE LES MURS
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE JOINERY Los Angeles USA
Gold
PITCHING FRENCH FILMS TO HOLLYWOOD - REJECT LA VIE DADELE
ALLIANCE FRANÇAISE DE SINGAPOUR
CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE JOINERY Los Angeles USA
Gold
ALICE'S WEDDING
VOLVO CARS TAIWAN
S90
HAVAS TAIWAN CHINESE TAIPEI GREATLAND FILMS Taipei / MIND BIZ MULTIMEDIA TECHNOLOGY TAIPEI CITY CHINESE TAIPEI
Bronze
TOUCH OF CARE
PROCTER & GAMBLE
VICKS
PROCTER & GAMBLE Singapore SINGAPORE
Gold
D01 Use of Film
CAN NOT WAIT
CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
HAVAS SHANGHAI CHINA HAVAS SHANGHAI / SHINEWORKS Shanghai CHINA
Bronze