Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
A01 Food
TORN APART RIDE ON EXPRESS CO.,LTD. GIN NO SARA	DENTSU INC. Tokyo	JAPAN	DENTSU CREATIVE X INC. Tokyo	JAPAN	Short List
VISITATION RIDE ON EXPRESS CO.,LTD. GIN NO SARA	DENTSU INC. Tokyo	JAPAN	DENTSU CREATIVE X INC. Tokyo	JAPAN	Short List
LOVERS RIDE ON EXPRESS CO.,LTD. GIN NO SARA	DENTSU INC. Tokyo	JAPAN	DENTSU CREATIVE X INC. Tokyo	JAPAN	Short List
”MAMA" RIDE ON EXPRESS CO.,LTD. GIN NO SARA	DENTSU INC. Tokyo	JAPAN	DENTSU CREATIVE X INC. Tokyo	JAPAN	Silver
”CLOSET" RIDE ON EXPRESS CO.,LTD. GIN NO SARA	DENTSU INC. Tokyo	JAPAN	DENTSU CREATIVE X INC. Tokyo	JAPAN	Silver
MARRIAGE RIDE ON EXPRESS CO.,LTD. GIN NO SARA	DENTSU INC. Tokyo	JAPAN	DENTSU CREATIVE X INC. Tokyo	JAPAN	Short List
A02 Drinks
MILO CHAMPIONS NESTLE MILO	OGILVY & MATHER VIETNAM Ho Chi Minh City	VIETNAM	LAUGHING BUDDHA Ho Chi Minh City	VIETNAM	Short List
WELCOME TO THE OTHER SIDE LION TOKYO DRY	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	GOODOIL FILMS Sydney PALACE STUDIO Auckland YOUNG & SHAND Auckland	AUSTRALIA NEW ZEALAND	Silver
RISE DIAGEO BEER SINGAPORE GUINNESS	BBDO ASIA Singapore	SINGAPORE	THE PROSECUTION FILM COMPANY Singapore	SINGAPORE	Short List
A03 Fast Moving Consumer Goods
BRIDEZILLA UNILEVER (CLEAR) CLEAR ANTI-DANDRUFF SHAMPOO	MULLENLOWE SINGAPORE	SINGAPORE	BULLET Bangkok THE POST BANGKOK Bangkok YESSIAN New York OMG! Bangkok	THAILAND USA	Silver
BULLISH BOSS UNILEVER (CLEAR) CLEAR ANTI-DANDRUFF SHAMPOO	MULLENLOWE SINGAPORE	SINGAPORE	BULLET Bangkok THE POST BANGKOK Bangkok YESSIAN New York OMG! Bangkok	THAILAND USA	Silver
TINY TANTRUM UNILEVER (CLEAR) CLEAR ANTI-DANDRUFF SHAMPOO	MULLENLOWE SINGAPORE	SINGAPORE	BULLET Bangkok THE POST BANGKOK Bangkok YESSIAN New York OMG! Bangkok	THAILAND USA	Silver
A04 Durable Consumer Goods
SAMSUNG SERVICE – VAN SAMSUNG INDIA ELECTRONICS PVT. LTD. SAMSUNG	CHEIL WORLDWIDE Gurgaon	INDIA	CRAZY FEW FILMS Mumbai	INDIA	Short List
DA DA DING NIKE INDIA NIKE	WIEDEN+KENNEDY Delhi	INDIA	DIVISION Paris	FRANCE	Gold Spike
KENTAUROS BROTHERS MOON STAR KIDS SHOES	DENTSU KYUSHU Fukuoka	JAPAN			Short List
TOGETHERNESS I DO DIAMOND	OGILVY BEIJING	CHINA	STINK Shanghai	CHINA	Bronze
ADIDAS TALE OF TWO ADIDAS ADIDAS SHOE	TAPROOT DENTSU Mumbai	INDIA			Bronze
ADIDAS ODDS ADIDAS ADIDAS SHOE	TAPROOT DENTSU Mumbai	INDIA	TAPROOT DENTSU Mumbai	INDIA	Short List
STICKING TOGETHER, NO MATTER WHAT TSURUYA CO., LTD. ROOF TILES	ADK Tokyo	JAPAN	SPOON Tokyo	JAPAN	Silver
INTENSE TEMPERATURES THERMOS K.K. THERMOS	McCANN TOKYO	JAPAN	SODA! COMMUNICATIONS Tokyo	JAPAN	Silver
A05 Cars & Automotive Products & Services
BINOCULARS HYUNDAI MOTOR COMPANY AUSTRALIA TUCSON	INNOCEAN WORLDWIDE AUSTRALIA Sydney	AUSTRALIA	REVOLVER/WILL O'ROURKE Sydney HECKLER Sydney LEVEL TWO MUSIC Melbourne NYLON STUDIOS Sydney	AUSTRALIA	Short List
THE METICULOUS GRANDPA GM KOREA CHEVROLET THE NEXT SPARK	CHEIL WORLDWIDE Seoul	SOUTH KOREA			Silver
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
KEEPING IT REAL HUNGRY JACK'S HUNGRY JACK'S	CLEMENGER BBDO SYDNEY	AUSTRALIA	CLEMENGER BBDO SYDNEY Sydney FINCH Sydney THE BUTCHERY	AUSTRALIA	Short List
ALL IN ONE ALIBABA FILM	FRED & FARID SHANGHAI	CHINA	FRED & FARID SHANGHAI	CHINA	Bronze
BASEBALL MERCARI MERCARI	DENTSU INC. Tokyo	JAPAN			Bronze
A07 Travel, Transport & Leisure
TRAVEL WITH PARENTS (TVC) CHINA AIRLINES CHINA AIRLINES	LEO BURNETT TAIWAN Taipei	CHINESE TAIPEI	YUANYUAN PRODUCTION Taipei City MINDBIZ POST Taipei	CHINESE TAIPEI	Short List
A10 B2B Products & Services
TAXI DRIVER BAJAJ ELECTRICALS LTD. RURAL ELECTRIFICATION, ENGINEERING PROJECTS, TRANSMISSION LINE TOWERS, LUMINAIRE	ONADS COMMUNICATIONS Mumbai	INDIA	HUNGRY FILMS Mumbai	INDIA	Short List
KEY ZENHOREN RENTAL GUARANTEE SERVICE	DENTSU OKINAWA	JAPAN	CMC.LTD. Naha-city	JAPAN	Short List
A12 Corporate Image & Sponsorship
DYLAN NEW ZEALAND LOTTERIES FUNDING AND GRANTS	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	THE SWEET SHOP Auckland	NEW ZEALAND	Bronze
TACKLE THE RISK AIG JAPAN HOLDINGS ACTIVE CARE	TBWA\HAKUHODO Tokyo	JAPAN	AOI PRO. INC. Osaki, Tokyo	JAPAN	Short List
A13 Corporate Social Responsibility
TREEHOUSE PEDIGREE DOG ADOPTION	COLENSO BBDO Auckland	NEW ZEALAND	EXIT FILMS Auckland	NEW ZEALAND	Grand Prix
SCARED PEDIGREE DOG ADOPTION	COLENSO BBDO Auckland	NEW ZEALAND	EXIT FILMS Auckland	NEW ZEALAND	Grand Prix
HARD MAN TO IMPRESS PEDIGREE DOG ADOPTION	COLENSO BBDO Auckland	NEW ZEALAND	EXIT FILMS Auckland	NEW ZEALAND	Grand Prix
DICK THE DOG MTV STAYING ALIVE FOUNDATION MTV STAYING ALIVE FOUNDATION	OGILVY & MATHER HONG KONG	HONG KONG	DIVISION Paris MATHEMATIC Paris	FRANCE	Short List
A14 Public Sector
EVERY SPEED HAS A CONSEQUENCE TRANSPORT ACCIDENT COMMISSION VICTORIA TRANSPORT ACCIDENT COMMISSION VICTORIA	CLEMENGER BBDO MELBOURNE	AUSTRALIA	FINCH Melbourne	AUSTRALIA	Silver
A15 Charities & Non-profit
THE GIRL IN THE MASK OPERATION SMILE NOM-PROFIT	CHEIL WORLDWIDE Beijing	CHINA	QUAD PRODUCTIONS Paris P.I.G. CHINA Shanghai	FRANCE CHINA	Short List
THE HOLD PARKINSON'S NSW PARKINSON'S DISEASE	J. WALTER THOMPSON Sydney	AUSTRALIA	FILMGRAPHICS ENTERTAINMENT Sydney	AUSTRALIA	Short List
B01 Food
GO SO BIG MONDE NISSIN (THAILAND) CO., LTD PECKISH	STORYTELLER BANGKOK Bangkok	THAILAND			Bronze
B02 Drinks
PURELY YOU PURIKU DRINK	SALMON HOUSE Bangkok	THAILAND	SALMON HOUSE Bangkok	THAILAND	Short List
LETTERS TO MY SON FDC INDIA ENERZAL	NIRVANA FILMS Bangalore	INDIA	NIRVANA FILMS Bangalore	INDIA	Short List
RELEASE THE PRESSURE PEPSICO MIRINDA	BBDO INDIA Gurgaon	INDIA	RISING SUN FILMS Mumbai	INDIA	Bronze
B03 Fast Moving Consumer Goods
CAPTURE VERENA INTERNATIONAL CO., LTD. SURE	McCANN Bangkok	THAILAND	PHENOMENA Bangkok	THAILAND	Gold Spike
SLEEPY MORNINGS P&G PAMPERS PANTS	SAATCHI & SAATCHI GREATER CHINA Shanghai	CHINA	SAATCHI & SAATCHI GREATER CHINA Shanghai ANTENNA MEDIA Bangkok	CHINA THAILAND	Bronze
B04 Durable Consumer Goods
#MINOHODOSHIRAZU NIKE JAPAN NIKE BRAND	WIEDEN+KENNEDY TOKYO	JAPAN	DICTIONARY FILMS Tokyo CUTTERS Tokyo	JAPAN	Short List
DAD BODS PACIFIC BRANDS UNDERWEAR BONDS	CLEMENGER BBDO MELBOURNE	AUSTRALIA	GUILTY CONTENT Melbourne	AUSTRALIA	Bronze
B05 Cars & Automotive Products & Services
THE PROFESSIONAL OF JAPAN NISSAN MOTOR CO.,LTD. NV350 CARAVAN	TBWA\HAKUHODO Tokyo	JAPAN	PYRAMID FILM Tokyo	JAPAN	Silver
B06 Travel, Leisure, Retail, Restaurants & Fast Food Chains
TRAVEL WITH PARENTS CHINA AIRLINES BRANDING	LEO BURNETT TAIWAN Taipei	CHINESE TAIPEI	YUANYUAN PRODUCTION Taipei City MINDBIZ POST Taipei	CHINESE TAIPEI	Short List
B07 Media & Publications
GRAVITY CAT SONY INTERACTIVE ENTERTAINMENT INC. GRAVITY DAZE 2	HAKUHODO INC. Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	Gold Spike
100 MEAT KARUTA SHIZUOKA BROADCASTING SYSTEM TV PROGRAM PROMO	I&S BBDO Tokyo	JAPAN			Bronze
B08 Financial Products & Services, Commercial Public Services, B2B Products & Services
ANZ #HOLDTIGHT ANZ ANZ BANK	TBWA\MELBOURNE	AUSTRALIA	LEVEL TWO MUSIC Melbourne THE GLUE SOCIETY Sydney REVOLVER/WILL O'ROURKE Sydney	AUSTRALIA	Gold Spike
STAND UP MANUFACTURERS LIFE INSURANCE CO. (PHILS) MANULIFE	J. WALTER THOMPSON PHILIPPINES Makati City	THE PHILIPPINES	FILM PABIRKA Makati City	THE PHILIPPINES	Bronze
THE OIL MAN AND THE MATCH GIRL TAIYO HOLDINGS CO., LTD. INSULTATION INK	DENTSU INC. Tokyo	JAPAN	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	Short List
SYN MUN KONG : THANK YOU THAILAND SYN MUN KONG INSURANCE PLC. SMK HEALTH INSURANCE BY FIT	RABBIT'S TALE Bangkok	THAILAND	RABBIT'S TALE Bangkok	THAILAND	Silver
B09 Corporate Image & Sponsorship
SHACKLETON'S RETURN HYUNDAI MOTOR HYUNDAI MOTOR BRAND CAMPAIGN	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	PLANIT PRODUCTION Seoul EDITIN Seoul VIXEN STUDIO Seoul ASAP Seoul LOVE AND MONEY Seoul	SOUTH KOREA	Bronze
ONE MONTH "DADDY AND SON - DAYS WITHOUT MOMMY" U-CAN, INC. CORPORATE MESSAGE	HAKUHODO PRODUCT'S Tokyo	JAPAN	HAKUHODO PRODUCT'S Tokyo	JAPAN	Silver
I AM MUNIANDY PETRONAS PETRONAS	LEO BURNETT Kuala Lumpur	MALAYSIA	RESERVOIR WORLD Kuala Lumpur	MALAYSIA	Short List
TACKLE IN THE CITY AIG JAPAN HOLDINGS ACTIVE CARE	TBWA\HAKUHODO Tokyo	JAPAN	AOI PRO. INC. Osaki, Tokyo	JAPAN	Short List
B10 Corporate Social Responsibility
SENIOR TO SENIOR CARE UNI 7-11 CSR UNI 7-11 CSR CAMPAIGN	ADK TAIWAN Taipei City	CHINESE TAIPEI	INNOVATE FILMS Taipei City	CHINESE TAIPEI	Bronze
#3890TIGERS TIGER BEER + WWF + HUA TUNAN HEINEKEN ASIA PACIFIC PTE. LTD. TIGER BEER	HEINEKEN ASIA PACIFIC Singapore	SINGAPORE	HECKLER Sydney GOODOIL FILMS Sydney DUMBFOUNDEAD VIA TRANSPARENT AGENCY Los Angeles	AUSTRALIA USA	Short List
#3890TIGERS TIGER BEER + WWF + KENJI CHAI HEINEKEN ASIA PACIFIC PTE. LTD. TIGER BEER	HEINEKEN ASIA PACIFIC Singapore	SINGAPORE	HECKLER Sydney GOODOIL FILMS Sydney DUMBFOUNDEAD VIA TRANSPARENT AGENCY Los Angeles	AUSTRALIA USA	Short List
#3890TIGERS TIGER BEER + WWF + TRAN NGUYEN HEINEKEN ASIA PACIFIC PTE. LTD. TIGER BEER	HEINEKEN ASIA PACIFIC Singapore	SINGAPORE	HECKLER Sydney GOODOIL FILMS Sydney DUMBFOUNDEAD VIA TRANSPARENT AGENCY Los Angeles	AUSTRALIA USA	Short List
UNDISTINGUISHED RESUME 104 JOB BANK BE A GIVER	SHAPE ADVERTISING Taipei City	CHINESE TAIPEI	SHAPE ADVERTISING Taipei City	CHINESE TAIPEI	Short List
B11 Public Sector
TRY! NOODLE CRADLE KAGAWA PREFECTURE IMMIGRATION PROMOTION	DENTSU INC. Tokyo	JAPAN	NIBAN-KOBO PRODUCTIONS Tokyo	JAPAN	Bronze
TIME WITH MUM ROAD SAFETY COMMISSION DRIVER AWARENESS	303 MULLENLOWE Perth	AUSTRALIA	303 MULLENLOWE Perth	AUSTRALIA	Short List
B12 Charities & Non-profit
THE BIG DEAL SYDNEY GAY AND LESBIAN MARDI GRAS MARDI GRAS EVENT	THIRTEEN&CO Sydney	AUSTRALIA	THIRTEEN&CO Sydney	AUSTRALIA	Bronze
SURIRAM PROTECT & SAVE THE CHILDREN PUBLIC SERVICE ANNOUNCEMENT	NAGA DDB MALAYSIA Selangor	MALAYSIA	SUPERWONDERFUL FILMS Kuala Lumpur MUSTANG POST Petaling Jaya FUSE ASIA Petaling Jaya	MALAYSIA	Short List
ARCHIMEDES TRAJANO THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES	HOW'S EVERYTHING Makati City	THE PHILIPPINES	Silver
#BEATME UN WOMEN ANTI-DOMESTIC VIOLENCE AWARENESS	BBDO PAKISTAN Lahore	PAKISTAN	AZADFILM Karachi THE VIDEOGRAPHERS Lahore	PAKISTAN	Short List
I HAVE A BEAUTIFUL HEART LADY RIDGEWAY HOSPITAL LITTLE HEARTS	TBWA\SRI LANKA Colombo	SRI LANKA	XTEN Colombo	SRI LANKA	Short List
C01 Viral Film
THE SICKEST MANNEQUIN CHALLENGE PROTECT & SAVE THE CHILDREN PROTECT & SAVE THE CHILDREN	NAGA DDB MALAYSIA Selangor	MALAYSIA	RESERVOIR WORLD Kuala Lumpur	MALAYSIA	Bronze
C02 Branded Content & Entertainment Film
PITCHING FRENCH FILMS TO HOLLYWOOD - REJECT LA VIE DADELE ALLIANCE FRANÇAISE DE SINGAPOUR CINE-CLUB	ALLIANCE FRANçAISE DE SINGAPOUR Singapore	SINGAPORE	JOINERY Los Angeles	USA	Gold Spike Campaign
PITCHING FRENCH FILMS TO HOLLYWOOD - REJECT ENTRE LES MURS ALLIANCE FRANÇAISE DE SINGAPOUR CINE-CLUB	ALLIANCE FRANçAISE DE SINGAPOUR Singapore	SINGAPORE	JOINERY Los Angeles	USA	Gold Spike Campaign
PITCHING FRENCH FILMS TO HOLLYWOOD - REJECT AMOUR ALLIANCE FRANÇAISE DE SINGAPOUR CINE-CLUB	ALLIANCE FRANçAISE DE SINGAPOUR Singapore	SINGAPORE	JOINERY Los Angeles	USA	Gold Spike Campaign
TOUCH OF CARE PROCTER & GAMBLE VICKS	PROCTER & GAMBLE Singapore	SINGAPORE			Gold Spike
THE HEARING TEST IN DISGUISE COCHLEAR COCHLEAR IMPLANTS	CHE PROXIMITY Sydney	AUSTRALIA	REVOLVER/WILL O'ROURKE Sydney NOISE INTERNATIONAL Sydney	AUSTRALIA	Silver
ALICE'S WEDDING VOLVO CARS TAIWAN S90	HAVAS TAIWAN	CHINESE TAIPEI	GREATLAND FILMS Taipei MIND BIZ MULTIMEDIA TECHNOLOGY TAIPEI CITY THEHONEYDRIPPERS TAIPEI CITY BIG BANG & FUZZ Taipei	CHINESE TAIPEI	Bronze
D01 Use of Film
CAN NOT WAIT CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION	HAVAS SHANGHAI	CHINA	HAVAS SHANGHAI Shanghai SHINEWORKS	CHINA	Bronze

A01 Food
TORN APART
RIDE ON EXPRESS CO.,LTD. / GIN NO SARA

DENTSU INC. Tokyo

JAPAN

DENTSU CREATIVE X INC.
Tokyo

JAPAN

Short List
VISITATION
RIDE ON EXPRESS CO.,LTD. / GIN NO SARA

DENTSU INC. Tokyo

JAPAN

DENTSU CREATIVE X INC.
Tokyo

JAPAN

Short List
LOVERS
RIDE ON EXPRESS CO.,LTD. / GIN NO SARA

DENTSU INC. Tokyo

JAPAN

DENTSU CREATIVE X INC.
Tokyo

JAPAN

Short List
”MAMA"
RIDE ON EXPRESS CO.,LTD. / GIN NO SARA

DENTSU INC. Tokyo

JAPAN

DENTSU CREATIVE X INC.
Tokyo

JAPAN

Silver
”CLOSET"
RIDE ON EXPRESS CO.,LTD. / GIN NO SARA

DENTSU INC. Tokyo

JAPAN

DENTSU CREATIVE X INC.
Tokyo

JAPAN

Silver
MARRIAGE
RIDE ON EXPRESS CO.,LTD. / GIN NO SARA

DENTSU INC. Tokyo

JAPAN

DENTSU CREATIVE X INC.
Tokyo

JAPAN

Short List

A06 Retail, e-Commerce, Restaurants & Fast Food Chains
KEEPING IT REAL
HUNGRY JACK'S / HUNGRY JACK'S

CLEMENGER BBDO SYDNEY

AUSTRALIA

CLEMENGER BBDO SYDNEY
Sydney
FINCH
Sydney
THE BUTCHERY

AUSTRALIA

Short List
ALL IN ONE
ALIBABA / FILM

FRED & FARID SHANGHAI

CHINA

FRED & FARID SHANGHAI

CHINA

Bronze
BASEBALL
MERCARI / MERCARI

DENTSU INC. Tokyo

JAPAN

Bronze

A07 Travel, Transport & Leisure
TRAVEL WITH PARENTS (TVC)
CHINA AIRLINES / CHINA AIRLINES

LEO BURNETT TAIWAN Taipei

CHINESE TAIPEI

YUANYUAN PRODUCTION
Taipei City
MINDBIZ POST
Taipei

CHINESE TAIPEI

Short List

B05 Cars & Automotive Products & Services
THE PROFESSIONAL OF JAPAN
NISSAN MOTOR CO.,LTD. / NV350 CARAVAN

TBWA\HAKUHODO Tokyo

JAPAN

PYRAMID FILM
Tokyo

JAPAN

Silver

B06 Travel, Leisure, Retail, Restaurants & Fast Food Chains
TRAVEL WITH PARENTS
CHINA AIRLINES / BRANDING

LEO BURNETT TAIWAN Taipei

CHINESE TAIPEI

YUANYUAN PRODUCTION
Taipei City
MINDBIZ POST
Taipei

CHINESE TAIPEI

Short List

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