Title Client Product/Service Entrant Company Country Production Company Country Award
A01 Food
MARRIAGE
RIDE ON EXPRESS CO.,LTD. / GIN NO SARA
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
Short List
”CLOSET"
RIDE ON EXPRESS CO.,LTD. / GIN NO SARA
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
Silver Spike
”MAMA"
RIDE ON EXPRESS CO.,LTD. / GIN NO SARA
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
Silver Spike
LOVERS
RIDE ON EXPRESS CO.,LTD. / GIN NO SARA
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
Short List
VISITATION
RIDE ON EXPRESS CO.,LTD. / GIN NO SARA
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
Short List
TORN APART
RIDE ON EXPRESS CO.,LTD. / GIN NO SARA
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
Short List
A02 Drinks
RISE
DIAGEO BEER SINGAPORE / GUINNESS
BBDO ASIA Singapore SINGAPORE THE PROSECUTION FILM COMPANY Singapore SINGAPORE
Short List
WELCOME TO THE OTHER SIDE
LION / TOKYO DRY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND GOODOIL FILMS Sydney / PALACE STUDIO Auckland AUSTRALIA / NEW ZEALAND
Silver Spike
MILO CHAMPIONS
NESTLE / MILO
OGILVY & MATHER VIETNAM Ho Chi Minh City VIETNAM LAUGHING BUDDHA Ho Chi Minh City VIETNAM
Short List
A03 Fast Moving Consumer Goods
TINY TANTRUM
UNILEVER (CLEAR) / CLEAR ANTI-DANDRUFF SHAMPOO
MULLENLOWE SINGAPORE SINGAPORE BULLET Bangkok / THE POST BANGKOK Bangkok THAILAND
Silver Spike
BULLISH BOSS
UNILEVER (CLEAR) / CLEAR ANTI-DANDRUFF SHAMPOO
MULLENLOWE SINGAPORE SINGAPORE BULLET Bangkok / THE POST BANGKOK Bangkok THAILAND
Silver Spike
BRIDEZILLA
UNILEVER (CLEAR) / CLEAR ANTI-DANDRUFF SHAMPOO
MULLENLOWE SINGAPORE SINGAPORE BULLET Bangkok / THE POST BANGKOK Bangkok THAILAND
Silver Spike
A04 Durable Consumer Goods
INTENSE TEMPERATURES
THERMOS K.K. / THERMOS
McCANN TOKYO JAPAN SODA! COMMUNICATIONS Tokyo JAPAN
Silver Spike
STICKING TOGETHER, NO MATTER WHAT
TSURUYA CO., LTD. / ROOF TILES
ADK Tokyo JAPAN SPOON Tokyo JAPAN
Silver Spike
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA TAPROOT DENTSU Mumbai INDIA
Short List
ADIDAS TALE OF TWO
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Bronze Spike
TOGETHERNESS
I DO / DIAMOND
OGILVY BEIJING CHINA STINK Shanghai CHINA
Bronze Spike
KENTAUROS BROTHERS
MOON STAR / KIDS SHOES
DENTSU KYUSHU Fukuoka JAPAN
Short List
DA DA DING
NIKE INDIA / NIKE
WIEDEN+KENNEDY Delhi INDIA DIVISION Paris FRANCE
Gold
Spike
SAMSUNG SERVICE – VAN
SAMSUNG INDIA ELECTRONICS PVT. LTD. / SAMSUNG
CHEIL WORLDWIDE Gurgaon INDIA CRAZY FEW FILMS Mumbai INDIA
Short List
A05 Cars & Automotive Products & Services
THE METICULOUS GRANDPA
GM KOREA / CHEVROLET THE NEXT SPARK
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
BINOCULARS
HYUNDAI MOTOR COMPANY AUSTRALIA / TUCSON
INNOCEAN WORLDWIDE AUSTRALIA Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / HECKLER Sydney AUSTRALIA
Short List
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
BASEBALL
MERCARI / MERCARI
DENTSU INC. Tokyo JAPAN
Bronze Spike
ALL IN ONE
ALIBABA / FILM
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Bronze Spike
KEEPING IT REAL
HUNGRY JACK'S / HUNGRY JACK'S
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY / FINCH Sydney AUSTRALIA
Short List
A07 Travel, Transport & Leisure
TRAVEL WITH PARENTS (TVC)
CHINA AIRLINES / CHINA AIRLINES
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI YUANYUAN PRODUCTION Taipei City / MINDBIZ POST Taipei CHINESE TAIPEI
Short List
A10 B2B Products & Services
KEY
ZENHOREN / RENTAL GUARANTEE SERVICE
DENTSU OKINAWA JAPAN CMC.LTD. Naha-city JAPAN
Short List
TAXI DRIVER
BAJAJ ELECTRICALS LTD. / RURAL ELECTRIFICATION, ENGINEERING PROJECTS, TRANSMISSION LINE TOWERS, LUMINAIRE
ONADS COMMUNICATIONS Mumbai INDIA HUNGRY FILMS Mumbai INDIA
Short List
A12 Corporate Image & Sponsorship
TACKLE THE RISK
AIG JAPAN HOLDINGS / ACTIVE CARE
TBWA\HAKUHODO Tokyo JAPAN AOI PRO. INC. Osaki, Tokyo JAPAN
Short List
DYLAN
NEW ZEALAND LOTTERIES / FUNDING AND GRANTS
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND THE SWEET SHOP Auckland NEW ZEALAND
Bronze Spike
A13 Corporate Social Responsibility
DICK THE DOG
MTV STAYING ALIVE FOUNDATION / MTV STAYING ALIVE FOUNDATION
OGILVY & MATHER HONG KONG HONG KONG DIVISION Paris / MATHEMATIC Paris FRANCE
Short List
HARD MAN TO IMPRESS
PEDIGREE / DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND EXIT FILMS Auckland NEW ZEALAND
Grand Prix
SCARED
PEDIGREE / DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND EXIT FILMS Auckland NEW ZEALAND
Grand Prix
TREEHOUSE
PEDIGREE / DOG ADOPTION
COLENSO BBDO Auckland NEW ZEALAND EXIT FILMS Auckland NEW ZEALAND
Grand Prix
A14 Public Sector
EVERY SPEED HAS A CONSEQUENCE
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA FINCH Melbourne AUSTRALIA
Silver Spike
A15 Charities & Non-profit
THE HOLD
PARKINSON'S NSW / PARKINSON'S DISEASE
J. WALTER THOMPSON Sydney AUSTRALIA FILMGRAPHICS ENTERTAINMENT Sydney AUSTRALIA
Short List
THE GIRL IN THE MASK
OPERATION SMILE / NOM-PROFIT
CHEIL WORLDWIDE Beijing CHINA QUAD PRODUCTIONS Paris / P.I.G. CHINA Shanghai FRANCE / CHINA
Short List
B01 Food
GO SO BIG
MONDE NISSIN (THAILAND) CO., LTD / PECKISH
STORYTELLER BANGKOK Bangkok THAILAND
Bronze Spike
B02 Drinks
RELEASE THE PRESSURE
PEPSICO / MIRINDA
BBDO INDIA Gurgaon INDIA RISING SUN FILMS Mumbai INDIA
Bronze Spike
LETTERS TO MY SON
FDC INDIA / ENERZAL
NIRVANA FILMS Bangalore INDIA NIRVANA FILMS Bangalore INDIA
Short List
PURELY YOU
PURIKU / DRINK
SALMON HOUSE Bangkok THAILAND SALMON HOUSE Bangkok THAILAND
Short List
B03 Fast Moving Consumer Goods
SLEEPY MORNINGS
P&G / PAMPERS PANTS
SAATCHI & SAATCHI GREATER CHINA Shanghai CHINA SAATCHI & SAATCHI GREATER CHINA Shanghai / ANTENNA MEDIA Bangkok CHINA / THAILAND
Bronze Spike
CAPTURE
VERENA INTERNATIONAL CO., LTD. / SURE
McCANN Bangkok THAILAND PHENOMENA Bangkok THAILAND
Gold
Spike
B04 Durable Consumer Goods
DAD BODS
PACIFIC BRANDS UNDERWEAR / BONDS
CLEMENGER BBDO MELBOURNE AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
Bronze Spike
#MINOHODOSHIRAZU
NIKE JAPAN / NIKE BRAND
WIEDEN+KENNEDY TOKYO JAPAN DICTIONARY FILMS Tokyo / CUTTERS Tokyo JAPAN
Short List
B05 Cars & Automotive Products & Services
THE PROFESSIONAL OF JAPAN
NISSAN MOTOR CO.,LTD. / NV350 CARAVAN
TBWA\HAKUHODO Tokyo JAPAN PYRAMID FILM Tokyo JAPAN
Silver Spike
B06 Travel, Leisure, Retail, Restaurants & Fast Food Chains
TRAVEL WITH PARENTS
CHINA AIRLINES / BRANDING
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI YUANYUAN PRODUCTION Taipei City / MINDBIZ POST Taipei CHINESE TAIPEI
Short List
B07 Media & Publications
100 MEAT KARUTA
SHIZUOKA BROADCASTING SYSTEM / TV PROGRAM PROMO
I&S BBDO Tokyo JAPAN
Bronze Spike
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC. / GRAVITY DAZE 2
HAKUHODO INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Gold
Spike
B08 Financial Products & Services, Commercial Public Services, B2B Products & Services
SYN MUN KONG : THANK YOU THAILAND
SYN MUN KONG INSURANCE PLC. / SMK HEALTH INSURANCE BY FIT
RABBIT'S TALE Bangkok THAILAND RABBIT'S TALE Bangkok THAILAND
Silver Spike
THE OIL MAN AND THE MATCH GIRL
TAIYO HOLDINGS CO., LTD. / INSULTATION INK
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
STAND UP
MANUFACTURERS LIFE INSURANCE CO. (PHILS) / MANULIFE
J. WALTER THOMPSON PHILIPPINES Makati City THE PHILIPPINES FILM PABIRKA Makati City THE PHILIPPINES
Bronze Spike
ANZ #HOLDTIGHT
ANZ / ANZ BANK
TBWA\MELBOURNE AUSTRALIA LEVEL TWO MUSIC Melbourne / THE GLUE SOCIETY Sydney AUSTRALIA
Gold
Spike
B09 Corporate Image & Sponsorship
TACKLE IN THE CITY
AIG JAPAN HOLDINGS / ACTIVE CARE
TBWA\HAKUHODO Tokyo JAPAN AOI PRO. INC. Osaki, Tokyo JAPAN
Short List
I AM MUNIANDY
PETRONAS / PETRONAS
LEO BURNETT Kuala Lumpur MALAYSIA RESERVOIR WORLD Kuala Lumpur MALAYSIA
Short List
ONE MONTH "DADDY AND SON - DAYS WITHOUT MOMMY"
U-CAN, INC. / CORPORATE MESSAGE
HAKUHODO PRODUCT'S Tokyo JAPAN HAKUHODO PRODUCT'S Tokyo * JAPAN
Silver Spike
SHACKLETON'S RETURN
HYUNDAI MOTOR / HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / EDITIN Seoul SOUTH KOREA
Bronze Spike
B10 Corporate Social Responsibility
UNDISTINGUISHED RESUME
104 JOB BANK / BE A GIVER
SHAPE ADVERTISING Taipei City CHINESE TAIPEI SHAPE ADVERTISING Taipei City CHINESE TAIPEI
Short List
#3890TIGERS TIGER BEER + WWF + TRAN NGUYEN
HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE HECKLER Sydney / GOODOIL FILMS Sydney AUSTRALIA
Short List
#3890TIGERS TIGER BEER + WWF + KENJI CHAI
HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE HECKLER Sydney / GOODOIL FILMS Sydney AUSTRALIA
Short List
#3890TIGERS TIGER BEER + WWF + HUA TUNAN
HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE HECKLER Sydney / GOODOIL FILMS Sydney AUSTRALIA
Short List
SENIOR TO SENIOR CARE
UNI 7-11 CSR / UNI 7-11 CSR CAMPAIGN
ADK TAIWAN Taipei City CHINESE TAIPEI INNOVATE FILMS Taipei City CHINESE TAIPEI
Bronze Spike
B11 Public Sector
TIME WITH MUM
ROAD SAFETY COMMISSION / DRIVER AWARENESS
303 MULLENLOWE Perth AUSTRALIA 303 MULLENLOWE Perth AUSTRALIA
Short List
TRY! NOODLE CRADLE
KAGAWA PREFECTURE / IMMIGRATION PROMOTION
DENTSU INC. Tokyo JAPAN NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
Bronze Spike
B12 Charities & Non-profit
I HAVE A BEAUTIFUL HEART
LADY RIDGEWAY HOSPITAL / LITTLE HEARTS
TBWA\SRI LANKA Colombo SRI LANKA XTEN Colombo SRI LANKA
Short List
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN AZADFILM Karachi / THE VIDEOGRAPHERS Lahore PAKISTAN
Short List
ARCHIMEDES TRAJANO
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA / THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES HOW'S EVERYTHING Makati City THE PHILIPPINES
Silver Spike
SURIRAM
PROTECT & SAVE THE CHILDREN / PUBLIC SERVICE ANNOUNCEMENT
NAGA DDB MALAYSIA Selangor MALAYSIA SUPERWONDERFUL FILMS Kuala Lumpur / MUSTANG POST Petaling Jaya MALAYSIA
Short List
THE BIG DEAL
SYDNEY GAY AND LESBIAN MARDI GRAS / MARDI GRAS EVENT
THIRTEEN&CO Sydney AUSTRALIA THIRTEEN&CO Sydney AUSTRALIA
Bronze Spike
C01 Viral Film
THE SICKEST MANNEQUIN CHALLENGE
PROTECT & SAVE THE CHILDREN / PROTECT & SAVE THE CHILDREN
NAGA DDB MALAYSIA Selangor MALAYSIA RESERVOIR WORLD Kuala Lumpur MALAYSIA
Bronze Spike
C02 Branded Content & Entertainment Film
ALICE'S WEDDING
VOLVO CARS TAIWAN / S90
HAVAS TAIWAN CHINESE TAIPEI GREATLAND FILMS Taipei / MIND BIZ MULTIMEDIA TECHNOLOGY TAIPEI CITY CHINESE TAIPEI
Bronze Spike
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
Silver Spike
TOUCH OF CARE
PROCTER & GAMBLE / VICKS
PROCTER & GAMBLE Singapore SINGAPORE
Gold
Spike
PITCHING FRENCH FILMS TO HOLLYWOOD - REJECT AMOUR
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE JOINERY Los Angeles USA
Gold
Spike
PITCHING FRENCH FILMS TO HOLLYWOOD - REJECT ENTRE LES MURS
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE JOINERY Los Angeles USA
Gold
Spike
PITCHING FRENCH FILMS TO HOLLYWOOD - REJECT LA VIE DADELE
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
ALLIANCE FRANçAISE DE SINGAPOUR Singapore SINGAPORE JOINERY Los Angeles USA
Gold
Spike
D01 Use of Film
CAN NOT WAIT
CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION / CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
HAVAS SHANGHAI CHINA HAVAS SHANGHAI / SHINEWORKS Shanghai CHINA
Bronze Spike