Title Brand Product / Service Entrant Company Location Production Company Location Award
A11 Sports
STING "REMAKE THE BOXER"
PEPSICO
STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN LASHARI FILMS Lahore PAKISTAN
ROLAND GARROS IN THE CITY – SHANGHAI EDITION
ROLAND GARROS
ROLAND GARROS IN THE CITY
HAVAS SPORTS & ENTERTAINMENT Shanghai CHINA HAVAS SPORTS & ENTERTAINMENT Shanghai CHINA
SMARTWIG
THE STAR SYDNEY
THE STAR SYDNEY
BASHFUL Sydney AUSTRALIA BASHFUL Sydney / KIND AGENCY Sydney AUSTRALIA
LIVE MASCOT CAM
NIKE
NIKE BASKETBALL
+ING INTERACTIVE Taipei City CHINESE TAIPEI
A12 Excellence in Brand or Product Integration into Existing Content
1001 NIGHTS-1
TAOBAO (CHINA) SOFTWARE CO.,LTD.
ONLINE SHOPPING
TAOBAO.COM Hangzhou CHINA TAOBAO.COM Hangzhou / GOODZILLA Shanghai CHINA
SOUND IN SILENCE
INTEL
HYPER-SENSE MUSIC SHIRT
mcgarrybowen Shanghai CHINA mcgarrybowen Shanghai CHINA
A13 Excellence in Audience Engagement & Distribution Strategy
THERMOLOGY OF LOVE AT 37?
THERMOS
THERMOS
INSPIRE ADVERTISING Taipei City CHINESE TAIPEI POINTING FILMS Taipei City CHINESE TAIPEI
TRUE NORTH
CARLTON & UNITED BREWERIES
GREAT NORTHERN BREWING CO.
MEDIACOM Sydney AUSTRALIA
CUBE MOVIE
SAMSUNG ELECTRONICS
GALAXY S8
CHEIL WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
Bronze
EHARMONY 'BE MY VALENTINE'
EHARMONY
EHARMONY ONLINE DATING WEBSITE
OMD SYDNEY AUSTRALIA NOW WE COLLIDE Sydney AUSTRALIA
DYSON BRANDED ENTERTAINMENT CONTENT DISTRIBUTION BREAKTHROUGH ON DIGITAL AND SOC
DYSON
DYSON AIR TREATMENT PRODUCTS
INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai CHINA INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai CHINA
A14 Excellence in Partnerships for Branded Content
TRUE NORTH
CARLTON & UNITED BREWERIES
GREAT NORTHERN BREWING CO.
MEDIACOM Sydney AUSTRALIA
V SKILLS
FRUCOR AUSTRALIA
BEVERAGES
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / AUNTY DONNA Sydney AUSTRALIA
Short List
V RAPPER
FRUCOR
BEVERAGES
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / FINCH Sydney AUSTRALIA
THROUGH THE DARK
GOOGLE
GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Short List
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND
RIALTO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
MAKE A BUN SAVE A BREAST
PINK RIBBON WELLNESS (L) FOUNDATION
BREAST CANCER SELF-CHECK AWARENESS PROGRAMME
McCANN WORLDGROUP Kuala Lumpur MALAYSIA McCANN WORLDGROUP Kuala Lumpur MALAYSIA
JD + HASBRO TRANSFORMERS CO-BRANDING MARKETING
TRANSFORMERS,JD,HASBRO
CO-BRANGDING MARKETING,JD,HASBRO
BLUEFOCUS PR CONSULTING Beijing CHINA
ALL IN ONE
ALIBABA
FILM
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
A15 Innovation in Branded Content
SOUNDS OF EXTRAORDINARY
CHAMPION TILE
CHAMPION TILE
INSPIRE ADVERTISING Taipei City CHINESE TAIPEI POINTING FILMS Taipei City CHINESE TAIPEI
PLANAYSIUM
YMCA
YMCA VICTORIA HEALTH SERVICES AND FACILITIES
McCANN MELBOURNE AUSTRALIA BAYLY GROUP Richmond / TREEHOUSE STUDIOS Melbourne AUSTRALIA
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / EDITIN Seoul SOUTH KOREA
LIVE FOREVER
HP SINGAPORE
HP SPROCKET
GOODSTUPH Singapore SINGAPORE GOODSTUPH Singapore SINGAPORE
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
Bronze
1001 NIGHTS-1
TAOBAO (CHINA) SOFTWARE CO.,LTD.
ONLINE SHOPPING
TAOBAO.COM Hangzhou CHINA TAOBAO.COM Hangzhou / GOODZILLA Shanghai CHINA
SOUND IN SILENCE
INTEL
HYPER-SENSE MUSIC SHIRT
mcgarrybowen Shanghai CHINA mcgarrybowen Shanghai CHINA
Short List