Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
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Title Brand Product / Service Entrant Company Location Production Company Location Award
A11 Sports
STING "REMAKE THE BOXER"
PEPSICO
STING ENERGY DRINK 		BBDO PAKISTAN Lahore PAKISTAN LASHARI FILMS
Lahore
 PAKISTAN
ROLAND GARROS IN THE CITY – SHANGHAI EDITION
ROLAND GARROS
ROLAND GARROS IN THE CITY 		HAVAS SPORTS & ENTERTAINMENT Shanghai CHINA HAVAS SPORTS & ENTERTAINMENT
Shanghai
 CHINA
SMARTWIG
THE STAR SYDNEY
THE STAR SYDNEY 		BASHFUL Sydney AUSTRALIA BASHFUL
Sydney
KIND AGENCY
Sydney
 AUSTRALIA
LIVE MASCOT CAM
NIKE
NIKE BASKETBALL 		+ING INTERACTIVE Taipei City CHINESE TAIPEI
A12 Excellence in Brand or Product Integration into Existing Content
1001 NIGHTS-1
TAOBAO (CHINA) SOFTWARE CO.,LTD.
ONLINE SHOPPING 		TAOBAO.COM Hangzhou CHINA TAOBAO.COM
Hangzhou
GOODZILLA
Shanghai
THW CREATIVE PRODUCTION
Shanghai
 CHINA
SOUND IN SILENCE
INTEL
HYPER-SENSE MUSIC SHIRT 		mcgarrybowen Shanghai CHINA mcgarrybowen
Shanghai
 CHINA
A13 Excellence in Audience Engagement & Distribution Strategy
THERMOLOGY OF LOVE AT 37?
THERMOS
THERMOS 		INSPIRE ADVERTISING Taipei City CHINESE TAIPEI POINTING FILMS
Taipei City
 CHINESE TAIPEI
TRUE NORTH
CARLTON & UNITED BREWERIES
GREAT NORTHERN BREWING CO. 		MEDIACOM Sydney AUSTRALIA
CUBE MOVIE
SAMSUNG ELECTRONICS
GALAXY S8 		CHEIL WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION
Seoul
 SOUTH KOREA
Bronze
EHARMONY 'BE MY VALENTINE'
EHARMONY
EHARMONY ONLINE DATING WEBSITE 		OMD SYDNEY AUSTRALIA NOW WE COLLIDE
Sydney
 AUSTRALIA
DYSON BRANDED ENTERTAINMENT CONTENT DISTRIBUTION BREAKTHROUGH ON DIGITAL AND SOC
DYSON
DYSON AIR TREATMENT PRODUCTS 		INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai CHINA INSPIRE ADVERTISING & COMMUNICATION CO., LTD
Shanghai
 CHINA
A14 Excellence in Partnerships for Branded Content
TRUE NORTH
CARLTON & UNITED BREWERIES
GREAT NORTHERN BREWING CO. 		MEDIACOM Sydney AUSTRALIA
V SKILLS
FRUCOR AUSTRALIA
BEVERAGES 		CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE
Sydney
AUNTY DONNA
Adelaide
RACKARACKA
Sydney
EDWARD COPESTICK
Sydney
KAPWA STUDIOWORKS
 AUSTRALIA
Short List
V RAPPER
FRUCOR
BEVERAGES 		CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE
Sydney
FINCH
Sydney
THE EDITORS
 AUSTRALIA
THROUGH THE DARK
GOOGLE
GOOGLE PLAY MUSIC 		R/GA SYDNEY AUSTRALIA R/GA SYDNEY
Sydney
EXIT FILMS
Melbourne
XYZ STUDIOS
 AUSTRALIA
Short List
THE BREAST CANCER SCREENINGS
SKY TELEVISION NEW ZEALAND
RIALTO CHANNEL 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
MAKE A BUN SAVE A BREAST
PINK RIBBON WELLNESS (L) FOUNDATION
BREAST CANCER SELF-CHECK AWARENESS PROGRAMME 		McCANN WORLDGROUP Kuala Lumpur MALAYSIA McCANN WORLDGROUP
Kuala Lumpur
 MALAYSIA
JD + HASBRO TRANSFORMERS CO-BRANDING MARKETING
TRANSFORMERS,JD,HASBRO
CO-BRANGDING MARKETING,JD,HASBRO 		BLUEFOCUS PR CONSULTING Beijing CHINA
ALL IN ONE
ALIBABA
FILM 		FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI
 CHINA
A15 Innovation in Branded Content
SOUNDS OF EXTRAORDINARY
CHAMPION TILE
CHAMPION TILE 		INSPIRE ADVERTISING Taipei City CHINESE TAIPEI POINTING FILMS
Taipei City
 CHINESE TAIPEI
PLANAYSIUM
YMCA
YMCA VICTORIA HEALTH SERVICES AND FACILITIES 		McCANN MELBOURNE AUSTRALIA BAYLY GROUP
Richmond
TREEHOUSE STUDIOS
Melbourne
 AUSTRALIA
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION
Seoul
EDITIN
Seoul
VIXEN STUDIO
Seoul
ASAP
Seoul
LOVE AND MONEY
Seoul
 SOUTH KOREA
LIVE FOREVER
HP SINGAPORE
HP SPROCKET 		GOODSTUPH Singapore SINGAPORE GOODSTUPH
Singapore
 SINGAPORE
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR IMPLANTS 		CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE
Sydney
NOISE INTERNATIONAL
Sydney
 AUSTRALIA
Bronze
1001 NIGHTS-1
TAOBAO (CHINA) SOFTWARE CO.,LTD.
ONLINE SHOPPING 		TAOBAO.COM Hangzhou CHINA TAOBAO.COM
Hangzhou
GOODZILLA
Shanghai
THW CREATIVE PRODUCTION
Shanghai
 CHINA
SOUND IN SILENCE
INTEL
HYPER-SENSE MUSIC SHIRT 		mcgarrybowen Shanghai CHINA mcgarrybowen
Shanghai
 CHINA
Short List