Title Brand Product / Service Entrant Company Location Production Company Location Award
A10 Digital / Social
#HUNGEREPLY
MARS JAPAN / SNICKERS
I&S BBDO Tokyo JAPAN
A03 Online: Fiction
“WAITING4U -LET YOU MOFU MOFU-”
AKITA INU TOURISM / MOFU MOFU?DOGS
DENTSU INC. Tokyo JAPAN TAIYO KIKAKU Tokyo JAPAN
A04 Online: Non-fiction
RISE
DIAGEO BEER SINGAPORE / GUINNESS
BBDO ASIA Singapore SINGAPORE THE PROSECUTION FILM COMPANY Singapore SINGAPORE
A15 Innovation in Branded Content
SOUNDS OF EXTRAORDINARY
CHAMPION TILE / CHAMPION TILE
INSPIRE ADVERTISING Taipei City CHINESE TAIPEI POINTING FILMS Taipei City CHINESE TAIPEI
A13 Excellence in Audience Engagement & Distribution Strategy
THERMOLOGY OF LOVE AT 37?
THERMOS / THERMOS
INSPIRE ADVERTISING Taipei City CHINESE TAIPEI POINTING FILMS Taipei City CHINESE TAIPEI
A07 Talent
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN AZADFILM Karachi / THE VIDEOGRAPHERS Lahore PAKISTAN
Silver Spike
A08 Brand Experience
ISLAND MOVEMENT 247
NEW BALANCE / NEW BALANCE 247 LIFESTYLE SHOES
MOULIN ORANGE DIGITAL BRANDING AGENCY Taipei City CHINESE TAIPEI
A14 Excellence in Partnerships for Branded Content
TRUE NORTH
CARLTON & UNITED BREWERIES / GREAT NORTHERN BREWING CO.
MEDIACOM Sydney / NATIONAL GEOGRAPHIC Sydney AUSTRALIA
A11 Sports
INSTABILIA
NRL AUSTRALIA / STATE OF ORIGIN
VML Sydney AUSTRALIA VML Sydney AUSTRALIA
Short List
A05 Audio Content
LET'S CAFE FRAPPÉ
LET'S CAFE / FRAPPÉ
McCANN TAIWAN Taipei CHINESE TAIPEI
A06 Co-Creation & User Generated Content
YOU SEND IT, WE USE IT. LIVE.
CAI NIAO GUO GUO / CAI NIAO GUO GUO
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
A09 Branded Games
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Silver Spike
A01 Cinema & Theatrical
FRENCH SAYINGS SERIES 01: THE DATE
UNI PRESENT / UNI FRENCH COFFEE
ADK TAIWAN Taipei City CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
A02 TV & VOD
KEEPING IT REAL
HUNGRY JACK'S / HUNGRY JACK'S
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY / FINCH Sydney AUSTRALIA
A12 Excellence in Brand or Product Integration into Existing Content
1001 NIGHTS-1
TAOBAO (CHINA) SOFTWARE CO.,LTD. / ONLINE SHOPPING
TAOBAO.COM Hangzhou / GOODZILLA Shanghai CHINA TAOBAO.COM Hangzhou / GOODZILLA Shanghai CHINA
A09 Branded Games
AN AD THAT SHOULDN'T HAVE EXISTED
UNIONPAY / QUICKPASS
W Shanghai CHINA PAFASSHION LAB Shanghai CHINA
A12 Excellence in Brand or Product Integration into Existing Content
SOUND IN SILENCE
INTEL / HYPER-SENSE MUSIC SHIRT
mcgarrybowen Shanghai CHINA mcgarrybowen Shanghai CHINA
A02 TV & VOD
SUREY, THE TOUGH GUY.
RECKITT BENCKISER / MORTEIN FAST KILL
DENTSU GRANT MEDIA Colombo SRI LANKA DENTSU GRANT MEDIA Colombo SRI LANKA
A06 Co-Creation & User Generated Content
QLED
SAMSUNG / SAMSUNG QLED TELEVISION
SOCIETY Sydney AUSTRALIA WHITE LABEL Sydney AUSTRALIA
A01 Cinema & Theatrical
FRENCH SAYINGS SERIES 02: THE CHAOS
UNI PRESENT / UNI FRENCH COFFEE
ADK TAIWAN Taipei City CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
A07 Talent
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
OGILVY & MATHER SINGAPORE SINGAPORE JOINERY Los Angeles USA
Short List
A14 Excellence in Partnerships for Branded Content
V SKILLS
FRUCOR AUSTRALIA / BEVERAGES
CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / AUNTY DONNA Sydney AUSTRALIA
Short List
A05 Audio Content
V RAPPER
FRUCOR / BEVERAGES
CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / FINCH Sydney AUSTRALIA
A11 Sports
THE FRIENDLY SPORT
BIOGEN JAPAN / PHARMACEUTICAL
OZMA Tokyo / WORLD YURU SPORTS ASSOCIATION Tokyo JAPAN WORLD YURU SPORTS ASSOCIATION Tokyo JAPAN
A15 Innovation in Branded Content
PLANAYSIUM
YMCA / YMCA VICTORIA HEALTH SERVICES AND FACILITIES
McCANN MELBOURNE AUSTRALIA BAYLY GROUP Richmond / TREEHOUSE STUDIOS Melbourne AUSTRALIA
A13 Excellence in Audience Engagement & Distribution Strategy
TRUE NORTH
CARLTON & UNITED BREWERIES / GREAT NORTHERN BREWING CO.
MEDIACOM Sydney / NATIONAL GEOGRAPHIC Sydney AUSTRALIA
A08 Brand Experience
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K. / AMAZON FASHION
McCANN TOKYO JAPAN TYO DRIVE Tokyo / WOW Tokyo JAPAN
A10 Digital / Social
GOOODBYE, GOOD BUY
MUDAH.MY / MUDAH.MY - ONLINE MARKETPLACE
ISOBAR Kuala Lumpur MALAYSIA SOTONG POTONG STUDIO Petaling Jaya MALAYSIA
A04 Online: Non-fiction
TRAVEL WITH PARENTS
CHINA AIRLINES / BRANDING
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI YUANYUAN PRODUCTION Taipei City / MINDBIZ POST Taipei CHINESE TAIPEI
A03 Online: Fiction
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC. / GRAVITY DAZE 2
HAKUHODO INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Grand Prix
GRANDPA’S TV
E-LIFE MALL / E-LIFE MALL BRANDING
J. WALTER THOMPSON TAIWAN Taipei City CHINESE TAIPEI SPRING FILMS Taipei CHINESE TAIPEI
Silver Spike
A08 Brand Experience
MODERN KIDAI SHORAN
NIHONBASHI CULTURAL EXCHANGE FESTIVAL EXECUTIVE COMMITTEE / NIHONBASHI REVITALIZATION
DENTSU INC. Tokyo JAPAN GROOVISIONS Tokyo JAPAN
A13 Excellence in Audience Engagement & Distribution Strategy
CUBE MOVIE
SAMSUNG ELECTRONICS / GALAXY S8
CHEIL WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
Bronze Spike
A04 Online: Non-fiction
ARCHIMEDES TRAJANO
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA / THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES HOW'S EVERYTHING Makati City THE PHILIPPINES
A07 Talent
SADO METAL
SADO TOURISM ASSOCIATION / TOURISM
DENTSU EAST JAPAN Tokyo JAPAN NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
A14 Excellence in Partnerships for Branded Content
V RAPPER
FRUCOR / BEVERAGES
CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / FINCH Sydney AUSTRALIA
A01 Cinema & Theatrical
FRENCH SAYINGS SERIES 03: THE CONFESSION
UNI PRESENT / UNI FRENCH COFFEE
ADK TAIWAN Taipei City CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
A10 Digital / Social
EHARMONY 'BE MY VALENTINE'
EHARMONY / EHARMONY ONLINE DATING WEBSITE
OMD SYDNEY AUSTRALIA NOW WE COLLIDE Sydney AUSTRALIA
A15 Innovation in Branded Content
SHACKLETON'S RETURN
HYUNDAI MOTOR / HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / EDITIN Seoul SOUTH KOREA
A05 Audio Content
SUMMER WONDERLAND
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST SYDNEY AUSTRALIA JUNGLE Sydney / SONG ZU Sydney AUSTRALIA
A06 Co-Creation & User Generated Content
A SONG OF FORGIVENESS
P&G / PANTENE & DOWNY
GREY GROUP INDONESIA Jakarta INDONESIA GREY GROUP INDONESIA Jakarta INDONESIA
A02 TV & VOD
BARBELL
TOAGOSEI CO.,LTD. / ARON ALPHA
ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Tokyo JAPAN DANCE NOT ACT Tokyo JAPAN
A11 Sports
STING "REMAKE THE BOXER"
PEPSICO / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN LASHARI FILMS Lahore PAKISTAN
A15 Innovation in Branded Content
LIVE FOREVER
HP SINGAPORE / HP SPROCKET
GOODSTUPH Singapore SINGAPORE GOODSTUPH Singapore SINGAPORE
A01 Cinema & Theatrical
HOPE FOR THE BEST
SHANGHAI PUDONG DEVELOPMENT BANK / CREDIT CARD
W Shanghai CHINA YUANYUAN PRODUCTION Taipei City / ZOOMFILMS Czech republic CHINESE TAIPEI / CZECH REPUBLIC
A11 Sports
ROLAND GARROS IN THE CITY – SHANGHAI EDITION
ROLAND GARROS / ROLAND GARROS IN THE CITY
HAVAS SPORTS & ENTERTAINMENT Shanghai CHINA HAVAS SPORTS & ENTERTAINMENT Shanghai CHINA
A13 Excellence in Audience Engagement & Distribution Strategy
EHARMONY 'BE MY VALENTINE'
EHARMONY / EHARMONY ONLINE DATING WEBSITE
OMD SYDNEY AUSTRALIA NOW WE COLLIDE Sydney AUSTRALIA
A07 Talent
SAMUEL GOES TO CONAN
KOREA TOURISM ORGANIZATION / KOREA TOURISM
HS AD Seoul SOUTH KOREA
A10 Digital / Social
SHACKLETON'S RETURN
HYUNDAI MOTOR / HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / EDITIN Seoul SOUTH KOREA
A14 Excellence in Partnerships for Branded Content
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Short List