LET YOUR HEART LEAD THE WAY

TitleLET YOUR HEART LEAD THE WAY
ClientJAPAN TOURISM AGENCY
Product / ServiceJAPAN TOURISM AGENCY
CategoryA03. Online: Fiction
EntrantDENTSU ONE Taipei City, CHINESE TAIPEI
Idea Creation DENTSU ONE Taipei City, CHINESE TAIPEI

The Campaign

When getting older, Most of the people lost the courage to travel. The courage to live up to your commitments. The courage to go on a spontaneous trip. The courage to visit new places. Our IDEA: Let your heart lead the way Don’t wait until someday. Don’t wait until it’s too late. Now let your heart lead the way.

Creative Execution

We’ve published the music video on Youtube, and simultaneously released the song on Spotify, iTunes and KKBox. In addition, we’ve invited A-Lin to participate the flash-mob events in various areas to encourage people to follow their hearts in daily life, and discover the extraordinary abundance of it. By getting the song online and launching the online travel exposition, we encouraged people to travel in Ch?goku region, Japan.

In 2 months, 1,124,297 views 461,388 page views 94,049 tourist arrivals

How to draw the consumers’ attention to take a trip to the remote Ch?goku region in Japan? The trip to Ch?goku region, no plans needed, we encourage the consumers to let their hearts lead the way. The dramatic music video contains multiple elements such as brand philosophy, story and performance of an Asian singer. We encourage consumers to just follow their hearts and leave no regrets. Don’t wait till it’s too late, let you heart lead the way and travel now!

We worked with Asian love song singer A-Lin to release “Let your heart lead the way” single and we filmed the MV in Chugoku region. The MV tells a story about traveling and losing. The old man regretted the unfulfilled promises which encouraging people to let the heart lead the way to go on a spontaneous trip.

Credits

Name Company Position
Judy Tao Dentsu One Taipei Chief Creative Officer
Hayley Wen Dentsu One Taipei Group Creative Director
Ben Chung Dentsu One Taipei Associate Creative Director
Rex Chen Dentsu One Taipei Art Director
Winnie Cheng Dentsu One Taipei Copywriter
Timothy Yeh Dentsu One Taipei Copywriter
Ivy Lin Dentsu One Taipei Director
C.H. kaku Dentsu One Taipei Senior Account Director
Shinning Huang Dentsu One Taipei Associate Account Director
Jenny Lin Dentsu One Taipei Account Manager
Sandra Lin Dentsu One Taipei Account Manager
Randy Tang Dentsu One Taipei Account Supervisor
Emiri Senga Dentsu One Taipei Account Executive
Yang Zhong Fan Boku Director
Links
Video URL