THE LIPSTICK OF PERSEVERANCE

TitleTHE LIPSTICK OF PERSEVERANCE
ClientSHISEIDO TAIWAN
Product / ServiceSHISEIDO 60TH ANNIVERSARY
CategoryA03. Online: Fiction
EntrantDENTSU ONE Taipei City, CHINESE TAIPEI
Idea Creation DENTSU ONE Taipei City, CHINESE TAIPEI

The Campaign

Makeup not only brings woman beauty, but courage. On International Women’s Day, SHISEIDO presents “The Lipstick of Perseverance”, a story depicts the misunderstanding between a mother and her daughter caused by a lipstick. In the end, it resolves into a gentle understanding.

Creative Execution

After screening on International Women’s Day in 2017, “The Lipstick of Perseverance” has received enthusiastic response and initiative media coverage.

In 60 days: 32,231 likes 2,080,759 views 4,874 shares Youtube’s “The Most Successful Commercial in 2017” (*Judging period: 2017/1/1~2017/3/31)

For the past sixty years, SHISEIDO has accompanied numerous women from young adulthood elder age in Taiwan. SHISEIDO understands that makeup not only brings woman beauty, but also becomes the strength of courage for Taiwanese women to keep on moving forwards. Via the microfilm “The Lipstick of Perseverance”, we tell the story of two women from different generations to deliver the mutual inner voice of Taiwanese women, furthermore, inspire women to keep advancing positively and pursuing a better life.

For the past sixty years, SHISEIDO has accompanied numerous Taiwanese women from young adulthood to elder age. The microfilm “The Lipstick of Perseverance” not only tells the story of women from two different generations, but also depicts the mutual voice of countless Taiwanese women. Considering the effect of diffusion in social networks, we opted for two of the most popular social medias in Taiwan-“Youtube” and “Facebook” as platforms for the promotion of the microfilm to encourage women to advance bravely and beautifully.

Credits

Name Company Position
Judy Tao Dentsu One Taipei Chief Creative Officer
Hayley Wen Dentsu One Taipei Group Creative Director
Ben Chung Dentsu One Taipei Associate Creative Director
Rex Chen Dentsu One Taipei Art Director
Winnie Cheng Dentsu One Taipei Copywriter
Timothy Yeh Dentsu One Taipei Copywriter
Ivy Lin Dentsu One Taipei Director
Miki Habara Dentsu One Taipei Account Director
Michelle Chen Dentsu One Taipei Senior Account Executive
Jessie Huang Dentsu One Taipei Account Executive
Yang Zhong Fan Boku Director
Links
Video URL