The Campaign

A couple once in love, reunite years after their split. Their romance, once thought have cooled down, began to have small changes and it seems the romance also started recover. With this micro movie, we talked about the differences of temperature in romance to empathize the emotion among consumer and also established the link between the story and Thermos.

Creative Execution

First, we put it on the trailer spots in the movie theater. So the audience can search online. Then a complete version was posted on the Facebook. After the video went online, we continue to make various posts about “thermometer of love” for discussion with fans. Now, Thermos not only can keep hot or cold, it has keep your heart warm.

The total views of this micro movie have reach over 5 million and continue climbing. Over 5,000 likes, 300 responses, and 700 shares. The ad value had surpassed the competitors with only 3 weeks. Not only it raised many discussions, many viewers even leave message about seeing the sequel.

An unexpected encounter. A couple once in love. A relationship that cooled down for 3 years with regrets. A hear warming story that pick up the heats slowly. “Thermology of love at 37?” is a drama that intertwined with theatrical elements that people love. Generates over 500 million views, a love movie that moves people. A insightful observation exclusively belongs to Thermos, temperature expert for a century.

Thermos has the brand equity of temperature expert for a century. It brings cold in the summer and warm in the winter. Keep the temperature constant, anytime and anywhere. It understands the temperature the most. And it also understand the temperature of the heart.