LIVE MASCOT CAM

TitleLIVE MASCOT CAM
ClientNIKE
Product / ServiceNIKE BASKETBALL
CategoryA11. Sports
Entrant+ING INTERACTIVE Taipei City, CHINESE TAIPEI
Idea Creation +ING INTERACTIVE Taipei City, CHINESE TAIPEI

The Campaign

To elevate consumer's on-site watching experience and dominate the finals moment, we presented "LIVE MASCOT CAM"-The idea to leverage each team's mascot, AR and face detection technology to transform consumer's face with mascot's key characteristic on the jumbotron screens in the arena.

Creative Execution

NIKE Taiwan presented the "LIVE Mascot Cam" to HBL fans, successfully engaging with the high intensity moment of the HBL finals. Real-time facial mapping AR technology was used to transpose over fans' faces with the team mascots' key characteristics, while they are caught on Taipei arena's big screen. Right after each game, they will receive a customized photo card of themselves transformed into the mascot, along with a QR code that enables them to easily share on to social media.

500,000+ Impressions 30,000+ Engagements 8,000+ Hashtag Mentioned

The High School Basketball League (HBL) finals is one of the hottest and most discussed about basketball game in Taiwan.To elevate consumer's on-site watching experience and dominate the finals moment, NIKE Taiwan presented "LIVE MASCOT CAM"- The idea to leverage each team's mascot, AR and face detection technology to transform consumer's face with mascot's key characteristic on the jumbotron screens in the arena to drive fan’s energy and encourage social sharing.

Team mascots are a significant aspect in basketball culture that bring the fans together. Fans cheer for their supporting teams by painting their faces or wearing outfits of each team's representative colors.

Credits

Name Company Position
PEI-KEN TSAO +ing Chief Creative Officer
WEI-CHI CHAO +ing Account Director
I-HAN CHIU +ing Senior Designer
CHUN-TING LENG +ing Art Director
YUN-PIN LIAO +ing Copy Writer
SZU-HAN WANG +ing Account Manager
PEI-YING LIN +ing Account Manager
TZU-CHIN SHAO +ing Interaction Developer