Title | BRAVE AND DELICIOUS. TOME CITY. |
Brand | TOME CITY MIYAGI PREFECTURE |
Product / Service | TOME CITY MIYAGI PREFECTURE |
Category | A03. Online: Fiction |
Entrant | ADK Tokyo, JAPAN |
Idea Creation | ADK Tokyo, JAPAN |
Idea Creation 2 | POPS Tokyo, JAPAN |
Media Placement | ADK Tokyo, JAPAN |
PR | ADK Tokyo, JAPAN |
Production | ROBOT COMMUNICATIONS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Junich Tanaka | POPS | Creative director |
Kenjo Ohashi | ADK | Art Director |
Kaoru Mutsuura | ADK | Planner |
Kanako Nakagawa | ADK | Creative Producer |
Shinichiro Miura | ADK | Strategic Planner |
Takashi Endo | ADK | Account executive |
Yuki Saito | ROBOT | Director |
Takeshi Wakui | ROBOT | Producer |
Takeshi Yoshihara | ROBOT | Line Producer |
Mineto Tani | Freelance | Director of Photography |
Toru Saito | Freelance | Lighting Director |
Sanae Kaneko | Office Joy | Actress |
the citizens of Tome | Tome city | Cast |
Kaori Sakai | Queens Promotion | Casting Coordinator |
Tomoaki Kawasimi | K-stunt Films | Stunt Coordinator |
Fumitaka Sasaki | meets | Production Designer |
Ai Naito | meets | Art Designer |
Koichi Takahashi | Nestation | Hair and make up |
Junko Fukuda | Nestation | Hair and make up |
Kazumi Ono | Post Foundation | Stylist |
Kazue Hiza | Freelance | Stylist |
Koichi Tanaka | Freelance | Assistant Director |
Yu Inose | Freelance | Assistant Director |
Toru Sasaki | HandsomeTracks | Music Director |
Tomoo Yoshida | Mi | Sound Design |
Shintaro Koyanagi | Freelance | Editor |
Yoichi Sunahara | Freelance | Cameraman |
Kota Yamada | Freelance | Camera Assistant |
Kenta Takahashi | Freelance | Gaffer |
Ryosuke Nagae | Horse | Driver |
A true action movie starring a 61-year-old woman who does all her own stunts. In the movie, the woman uses outstanding fighting skills she has learned in the abundant natural surroundings of Tome City.
<Implementation> Distribute action video content packed with the appeal of Tome City as a Web movie. Aim to encourage Internet users from all over Japan to access the movie and spread information. <Timeline> Developed catch copy that expresses Tome City’s unique characteristics – Umashi, Takumashi, Tome-shi. (Brave and Delicious. Tome City.) After that, we released the movie onto YouTube at a PR event where it was unveiled. <Placement> It was uploaded to Tome City’s website as well as YouTube. <Scale> Distributed to areas around Japan via the website.
<Reach> The video was viewed over 1.1 million times on YouTube. <Engagement> The video received a “high evaluation” score of 12662 on video news websites. <Impact> In the Tokyo Metropolitan Area, the level of interest in Tome City rose approximately 2.6 times compared to before the video’s release.
By making a video meant to introduce a local government with a story and action like an actual blockbuster movie, we created a movie that captivates people and at the same time inspires pride in the residents of Tome City.
Using the incredible spreading power of the Web, draw a surge of attention to Tome City, and use this to increase its exposure in various media.