BRAVE AND DELICIOUS. TOME CITY.

TitleBRAVE AND DELICIOUS. TOME CITY.
ClientTOME CITY MIYAGI PREFECTURE
Product / ServiceTOME CITY MIYAGI PREFECTURE
CategoryA03. Online: Fiction
EntrantADK Tokyo, JAPAN
Idea Creation ADK Tokyo, JAPAN
Idea Creation 2 POPS Tokyo, JAPAN
Media Placement ADK Tokyo, JAPAN
PR ADK Tokyo, JAPAN
Production ROBOT COMMUNICATIONS Tokyo, JAPAN

The Campaign

A true action movie starring a 61-year-old woman who does all her own stunts. In the movie, the woman uses outstanding fighting skills she has learned in the abundant natural surroundings of Tome City.

Creative Execution

<Implementation> Distribute action video content packed with the appeal of Tome City as a Web movie. Aim to encourage Internet users from all over Japan to access the movie and spread information. <Timeline> Developed catch copy that expresses Tome City’s unique characteristics – Umashi, Takumashi, Tome-shi. (Brave and Delicious. Tome City.) After that, we released the movie onto YouTube at a PR event where it was unveiled. <Placement> It was uploaded to Tome City’s website as well as YouTube. <Scale> Distributed to areas around Japan via the website.

<Reach> The video was viewed over 1.1 million times on YouTube. <Engagement> The video received a “high evaluation” score of 12662 on video news websites. <Impact> In the Tokyo Metropolitan Area, the level of interest in Tome City rose approximately 2.6 times compared to before the video’s release.

By making a video meant to introduce a local government with a story and action like an actual blockbuster movie, we created a movie that captivates people and at the same time inspires pride in the residents of Tome City.

Using the incredible spreading power of the Web, draw a surge of attention to Tome City, and use this to increase its exposure in various media.

Credits

Name Company Position
Junich Tanaka POPS Creative director
Kenjo Ohashi ADK Art Director
Kaoru Mutsuura ADK Planner
Kanako Nakagawa ADK Creative Producer
Shinichiro Miura ADK Strategic Planner
Takashi Endo ADK Account executive
Yuki Saito ROBOT Director
Takeshi Wakui ROBOT Producer
Takeshi Yoshihara ROBOT Line Producer
Mineto Tani Freelance Director of Photography
Toru Saito Freelance Lighting Director
Sanae Kaneko Office Joy Actress
the citizens of Tome Tome city Cast
Kaori Sakai Queens Promotion Casting Coordinator
Tomoaki Kawasimi K-stunt Films Stunt Coordinator
Fumitaka Sasaki meets Production Designer
Ai Naito meets Art Designer
Koichi Takahashi Nestation Hair and make up
Junko Fukuda Nestation Hair and make up
Kazumi Ono Post Foundation Stylist
Kazue Hiza Freelance Stylist
Koichi Tanaka Freelance Assistant Director
Yu Inose Freelance Assistant Director
Toru Sasaki HandsomeTracks Music Director
Tomoo Yoshida Mi Sound Design
Shintaro Koyanagi Freelance Editor
Yoichi Sunahara Freelance Cameraman
Kota Yamada Freelance Camera Assistant
Kenta Takahashi Freelance Gaffer
Ryosuke Nagae Horse Driver
Links
Video URL