|Title||BRAVE AND DELICIOUS. TOME CITY.|
|Brand||TOME CITY MIYAGI PREFECTURE|
|Product / Service||TOME CITY MIYAGI PREFECTURE|
|Category||A03. Online: Fiction|
|Entrant||ADK Tokyo, JAPAN|
|Idea Creation||ADK Tokyo, JAPAN|
|Idea Creation 2||POPS Tokyo, JAPAN|
|Media Placement||ADK Tokyo, JAPAN|
|PR||ADK Tokyo, JAPAN|
|Production||ROBOT COMMUNICATIONS Tokyo, JAPAN|
|Junich Tanaka||POPS||Creative director|
|Kenjo Ohashi||ADK||Art Director|
|Kanako Nakagawa||ADK||Creative Producer|
|Shinichiro Miura||ADK||Strategic Planner|
|Takashi Endo||ADK||Account executive|
|Takeshi Yoshihara||ROBOT||Line Producer|
|Mineto Tani||Freelance||Director of Photography|
|Toru Saito||Freelance||Lighting Director|
|Sanae Kaneko||Office Joy||Actress|
|the citizens of Tome||Tome city||Cast|
|Kaori Sakai||Queens Promotion||Casting Coordinator|
|Tomoaki Kawasimi||K-stunt Films||Stunt Coordinator|
|Fumitaka Sasaki||meets||Production Designer|
|Ai Naito||meets||Art Designer|
|Koichi Takahashi||Nestation||Hair and make up|
|Junko Fukuda||Nestation||Hair and make up|
|Kazumi Ono||Post Foundation||Stylist|
|Koichi Tanaka||Freelance||Assistant Director|
|Yu Inose||Freelance||Assistant Director|
|Toru Sasaki||HandsomeTracks||Music Director|
|Tomoo Yoshida||Mi||Sound Design|
|Kota Yamada||Freelance||Camera Assistant|
A true action movie starring a 61-year-old woman who does all her own stunts. In the movie, the woman uses outstanding fighting skills she has learned in the abundant natural surroundings of Tome City.
<Implementation> Distribute action video content packed with the appeal of Tome City as a Web movie. Aim to encourage Internet users from all over Japan to access the movie and spread information. <Timeline> Developed catch copy that expresses Tome City’s unique characteristics – Umashi, Takumashi, Tome-shi. (Brave and Delicious. Tome City.) After that, we released the movie onto YouTube at a PR event where it was unveiled. <Placement> It was uploaded to Tome City’s website as well as YouTube. <Scale> Distributed to areas around Japan via the website.
<Reach> The video was viewed over 1.1 million times on YouTube. <Engagement> The video received a “high evaluation” score of 12662 on video news websites. <Impact> In the Tokyo Metropolitan Area, the level of interest in Tome City rose approximately 2.6 times compared to before the video’s release.
By making a video meant to introduce a local government with a story and action like an actual blockbuster movie, we created a movie that captivates people and at the same time inspires pride in the residents of Tome City.
Using the incredible spreading power of the Web, draw a surge of attention to Tome City, and use this to increase its exposure in various media.