JOMOO - WALK WITH ME

TitleJOMOO - WALK WITH ME
ClientJOMOO
Product / ServiceKITCHEN / BATHROOM
CategoryA03. Online: Fiction
EntrantMcCANN SHANGHAI, CHINA
Idea Creation McCANN SHANGHAI, CHINA

The Campaign

Made for dreams. We all have dreams. But dreams are fragile and not easy to realize. Like our girl: Jane. Her dream is to be a singer. But she has an issue: she stutters in public. She always performs her best in her (Jomoo) bathroom, where she will sing like no other. When the big day comes, the stuttering begins to haunt her again and just when all seem lost, Jomoo comes to her help in an unexpected way. This is Jomoo, we are always there for you, because we are made for dreams. And we are also the brand that understands your needs for an ideal bathroom best.

Creative Execution

We all have dreams. But dreams are fragile and not easy to realize. Like our girl: Jane. Her dream is to be a singer. But she has an issue: she stutters in public. She always performs her best in her (Jomoo) bathroom, where she will sing like no other. When the big day comes, the stuttering begins to haunt her again and just when all seem lost, Jomoo comes to her help in an unexpected way. This is Jomoo, we are always there for you, because we are made for dreams. And we are also the brand that understands your needs for an ideal bathroom best.

Reached a phenonemonl high of 10 million hits only 3 days after launch. And we received numerous positive comments from audience.

We all have dreams. But dreams are fragile and not easy to realize. Like our girl: Jane. Her dream is to be a singer. But she has an issue: she stutters in public. She always performs her best in her (Jomoo) bathroom, where she will sing like no other. When the big day comes, the stuttering begins to haunt her again and just when all seem lost, Jomoo comes to her help in an unexpected way. This is Jomoo, we are always there for you, because we are made for dreams. And we are also the brand that understands

We are talking to the mass. But Bathroom products commercial are seemingly boring and people seldom pay attention to it. Thus we need storytelling. To tell a story that people can relate to it, and the story needs to be a “bathroom” story.

Credits

Name Company Position
Ng Tian It McCann Worldgroup shanghai Chief Creative Officer
Joe Zhou McCann Worldgroup shanghai Executive Creative Director
Kent Lu McCann Worldgroup shanghai Creative Director
Robin Zhang McCann Worldgroup shanghai Associate Creative Director
David Wang McCann Worldgroup shanghai Group Head
Liam Zhang McCann Worldgroup shanghai Senior Art Director
Nemo Mao McCann Worldgroup shanghai Art Director
Ocean Wang McCann Worldgroup shanghai Group Head
Ting Li McCann Worldgroup shanghai Copywriter
George Ooi McCann Worldgroup shanghai Head of TV Production
Links
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