| Title | BRAVE AND DELICIOUS. TOME CITY. |
| Brand | TOME CITY MIYAGI PREFECTURE |
| Product / Service | TOME CITY MIYAGI PREFECTURE |
| Category | A03. Online: Fiction |
| Entrant | ADK Tokyo, JAPAN |
| Idea Creation | ADK Tokyo, JAPAN |
| Idea Creation 2 | POPS Tokyo, JAPAN |
| Media Placement | ADK Tokyo, JAPAN |
| PR | ADK Tokyo, JAPAN |
| Production | ROBOT COMMUNICATIONS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Junich Tanaka | POPS | Creative director |
| Kenjo Ohashi | ADK | Art Director |
| Kaoru Mutsuura | ADK | Planner |
| Kanako Nakagawa | ADK | Creative Producer |
| Shinichiro Miura | ADK | Strategic Planner |
| Takashi Endo | ADK | Account executive |
| Yuki Saito | ROBOT | Director |
| Takeshi Wakui | ROBOT | Producer |
| Takeshi Yoshihara | ROBOT | Line Producer |
| Mineto Tani | Freelance | Director of Photography |
| Toru Saito | Freelance | Lighting Director |
| Sanae Kaneko | Office Joy | Actress |
| the citizens of Tome | Tome city | Cast |
| Kaori Sakai | Queens Promotion | Casting Coordinator |
| Tomoaki Kawasimi | K-stunt Films | Stunt Coordinator |
| Fumitaka Sasaki | meets | Production Designer |
| Ai Naito | meets | Art Designer |
| Koichi Takahashi | Nestation | Hair and make up |
| Junko Fukuda | Nestation | Hair and make up |
| Kazumi Ono | Post Foundation | Stylist |
| Kazue Hiza | Freelance | Stylist |
| Koichi Tanaka | Freelance | Assistant Director |
| Yu Inose | Freelance | Assistant Director |
| Toru Sasaki | HandsomeTracks | Music Director |
| Tomoo Yoshida | Mi | Sound Design |
| Shintaro Koyanagi | Freelance | Editor |
| Yoichi Sunahara | Freelance | Cameraman |
| Kota Yamada | Freelance | Camera Assistant |
| Kenta Takahashi | Freelance | Gaffer |
| Ryosuke Nagae | Horse | Driver |
A true action movie starring a 61-year-old woman who does all her own stunts. In the movie, the woman uses outstanding fighting skills she has learned in the abundant natural surroundings of Tome City.
<Implementation> Distribute action video content packed with the appeal of Tome City as a Web movie. Aim to encourage Internet users from all over Japan to access the movie and spread information. <Timeline> Developed catch copy that expresses Tome City’s unique characteristics – Umashi, Takumashi, Tome-shi. (Brave and Delicious. Tome City.) After that, we released the movie onto YouTube at a PR event where it was unveiled. <Placement> It was uploaded to Tome City’s website as well as YouTube. <Scale> Distributed to areas around Japan via the website.
<Reach> The video was viewed over 1.1 million times on YouTube. <Engagement> The video received a “high evaluation” score of 12662 on video news websites. <Impact> In the Tokyo Metropolitan Area, the level of interest in Tome City rose approximately 2.6 times compared to before the video’s release.
By making a video meant to introduce a local government with a story and action like an actual blockbuster movie, we created a movie that captivates people and at the same time inspires pride in the residents of Tome City.
Using the incredible spreading power of the Web, draw a surge of attention to Tome City, and use this to increase its exposure in various media.