Title Brand Product / Service Entrant Company Location Production Company Location Award
A13 Excellence in Audience Engagement & Distribution Strategy
TRUE NORTH
CARLTON & UNITED BREWERIES / GREAT NORTHERN BREWING CO.
MEDIACOM Sydney / NATIONAL GEOGRAPHIC Sydney AUSTRALIA
A14 Excellence in Partnerships for Branded Content
TRUE NORTH
CARLTON & UNITED BREWERIES / GREAT NORTHERN BREWING CO.
MEDIACOM Sydney / NATIONAL GEOGRAPHIC Sydney AUSTRALIA
A11 Sports
INSTABILIA
NRL AUSTRALIA / STATE OF ORIGIN
VML Sydney AUSTRALIA VML Sydney AUSTRALIA
Short List
A14 Excellence in Partnerships for Branded Content
V SKILLS
FRUCOR AUSTRALIA / BEVERAGES
CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / AUNTY DONNA Sydney AUSTRALIA
Short List
A03 Online: Fiction
V SKILLS
FRUCOR AUSTRALIA / BEVERAGES
CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / AUNTY DONNA Sydney AUSTRALIA
A05 Audio Content
V RAPPER
FRUCOR / BEVERAGES
CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / FINCH Sydney AUSTRALIA
A14 Excellence in Partnerships for Branded Content
V RAPPER
FRUCOR / BEVERAGES
CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / FINCH Sydney AUSTRALIA
A03 Online: Fiction
V RAPPER
FRUCOR / BEVERAGES
CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / FINCH Sydney AUSTRALIA
A15 Innovation in Branded Content
PLANAYSIUM
YMCA / YMCA VICTORIA HEALTH SERVICES AND FACILITIES
McCANN MELBOURNE AUSTRALIA BAYLY GROUP Richmond / TREEHOUSE STUDIOS Melbourne AUSTRALIA
A14 Excellence in Partnerships for Branded Content
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Short List
A10 Digital / Social
EHARMONY 'BE MY VALENTINE'
EHARMONY / EHARMONY ONLINE DATING WEBSITE
OMD SYDNEY AUSTRALIA NOW WE COLLIDE Sydney AUSTRALIA
A13 Excellence in Audience Engagement & Distribution Strategy
EHARMONY 'BE MY VALENTINE'
EHARMONY / EHARMONY ONLINE DATING WEBSITE
OMD SYDNEY AUSTRALIA NOW WE COLLIDE Sydney AUSTRALIA
A05 Audio Content
SUMMER WONDERLAND
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST SYDNEY AUSTRALIA JUNGLE Sydney / SONG ZU Sydney AUSTRALIA
A02 TV & VOD
KEEPING IT REAL
HUNGRY JACK'S / HUNGRY JACK'S
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY / FINCH Sydney AUSTRALIA
A15 Innovation in Branded Content
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
Bronze Spike
A11 Sports
SMARTWIG
THE STAR SYDNEY / THE STAR SYDNEY
BASHFUL Sydney / KIND AGENCY Sydney AUSTRALIA BASHFUL Sydney / KIND AGENCY Sydney AUSTRALIA
A04 Online: Non-fiction
RECREATING THE KISS
ART GALLERY OF NEW SOUTH WALES / ART GALLERY OF NEW SOUTH WALES
THE GLUE SOCIETY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
A06 Co-Creation & User Generated Content
QLED
SAMSUNG / SAMSUNG QLED TELEVISION
SOCIETY Sydney AUSTRALIA WHITE LABEL Sydney AUSTRALIA
A14 Excellence in Partnerships for Branded Content
JD + HASBRO TRANSFORMERS CO-BRANDING MARKETING
TRANSFORMERS,JD,HASBRO / CO-BRANGDING MARKETING,JD,HASBRO
BLUEFOCUS PR CONSULTING Beijing CHINA
A08 Brand Experience
ROLAND GARROS IN THE CITY – SHANGHAI EDITION
ROLAND GARROS / ROLAND GARROS IN THE CITY
HAVAS SPORTS & ENTERTAINMENT Shanghai CHINA HAVAS SPORTS & ENTERTAINMENT Shanghai CHINA
A11 Sports
ROLAND GARROS IN THE CITY – SHANGHAI EDITION
ROLAND GARROS / ROLAND GARROS IN THE CITY
HAVAS SPORTS & ENTERTAINMENT Shanghai CHINA HAVAS SPORTS & ENTERTAINMENT Shanghai CHINA
A03 Online: Fiction
ALL IN ONE
ALIBABA / FILM
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
A08 Brand Experience
SOUND IN SILENCE
INTEL / HYPER-SENSE MUSIC SHIRT
mcgarrybowen Shanghai CHINA mcgarrybowen Shanghai CHINA
Short List
A15 Innovation in Branded Content
SOUND IN SILENCE
INTEL / HYPER-SENSE MUSIC SHIRT
mcgarrybowen Shanghai CHINA mcgarrybowen Shanghai CHINA
Short List
A12 Excellence in Brand or Product Integration into Existing Content
SOUND IN SILENCE
INTEL / HYPER-SENSE MUSIC SHIRT
mcgarrybowen Shanghai CHINA mcgarrybowen Shanghai CHINA
A10 Digital / Social
THE RESPONSIVE LOOKBOOK
DIESEL / JOGGJEANS
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Short List
A14 Excellence in Partnerships for Branded Content
ALL IN ONE
ALIBABA / FILM
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
A10 Digital / Social
KFC-DRUMBEATS OF RED ENCOURAGEMENT
YUM CHINA / KFC
TRIO ISOBAR Shanghai CHINA TRIO ISOBAR Shanghai CHINA
1001 NIGHTS-1
TAOBAO (CHINA) SOFTWARE CO.,LTD. / ONLINE SHOPPING
TAOBAO.COM Hangzhou / GOODZILLA Shanghai CHINA TAOBAO.COM Hangzhou / GOODZILLA Shanghai CHINA
A12 Excellence in Brand or Product Integration into Existing Content
1001 NIGHTS-1
TAOBAO (CHINA) SOFTWARE CO.,LTD. / ONLINE SHOPPING
TAOBAO.COM Hangzhou / GOODZILLA Shanghai CHINA TAOBAO.COM Hangzhou / GOODZILLA Shanghai CHINA
A15 Innovation in Branded Content
1001 NIGHTS-1
TAOBAO (CHINA) SOFTWARE CO.,LTD. / ONLINE SHOPPING
TAOBAO.COM Hangzhou / GOODZILLA Shanghai CHINA TAOBAO.COM Hangzhou / GOODZILLA Shanghai CHINA
A09 Branded Games
AN AD THAT SHOULDN'T HAVE EXISTED
UNIONPAY / QUICKPASS
W Shanghai CHINA PAFASSHION LAB Shanghai CHINA
A03 Online: Fiction
HOPE FOR THE BEST
SHANGHAI PUDONG DEVELOPMENT BANK / CREDIT CARD
W Shanghai CHINA YUANYUAN PRODUCTION Taipei City / ZOOMFILMS Czech republic CHINESE TAIPEI / CZECH REPUBLIC
A01 Cinema & Theatrical
HOPE FOR THE BEST
SHANGHAI PUDONG DEVELOPMENT BANK / CREDIT CARD
W Shanghai CHINA YUANYUAN PRODUCTION Taipei City / ZOOMFILMS Czech republic CHINESE TAIPEI / CZECH REPUBLIC
WILD-DOG007
700BIKE / W X 700BIKE CO-CREATED BIKE
W Shanghai CHINA JL DESIGN Taipei CHINESE TAIPEI
A03 Online: Fiction
WILD-DOG007
700BIKE / W X 700BIKE CO-CREATED BIKE
W Shanghai CHINA JL DESIGN Taipei CHINESE TAIPEI
A13 Excellence in Audience Engagement & Distribution Strategy
DYSON BRANDED ENTERTAINMENT CONTENT DISTRIBUTION BREAKTHROUGH ON DIGITAL AND SOC
DYSON / DYSON AIR TREATMENT PRODUCTS
INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai CHINA INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai CHINA
A03 Online: Fiction
JOMOO - WALK WITH ME
JOMOO / KITCHEN / BATHROOM
McCANN SHANGHAI CHINA
THE LONG RIDE
BUDWEISER CHINA / BUDWEISER "THANK YOU" BEER
ANOMALY Shanghai / ANHEUSER-BUSCH INBEV CHINA Shanghai CHINA THE PROSECUTION FILM COMPANY Singapore SINGAPORE
A06 Co-Creation & User Generated Content
YOU SEND IT, WE USE IT. LIVE.
CAI NIAO GUO GUO / CAI NIAO GUO GUO
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
A08 Brand Experience
PENGUIN FROZEN STORYBOOK
PENGUIN BOOKS / PENGUIN FROZEN STORYBOOK
TBWA\SHANGHAI CHINA DOINGFILMS Shanghai / AU79 COMMUNICATIONS Shanghai CHINA
Short List
A03 Online: Fiction
LET'S CAFE FRAPPÉ
LET'S CAFE / FRAPPÉ
McCANN TAIWAN Taipei CHINESE TAIPEI
A05 Audio Content
LET'S CAFE FRAPPÉ
LET'S CAFE / FRAPPÉ
McCANN TAIWAN Taipei CHINESE TAIPEI
A03 Online: Fiction
THE DAUGHTER’S LITTLE LOVE SONG
HONDA TAIWAN / ALL NEW CR-V
DENTSU ONE Taipei City CHINESE TAIPEI
Short List
THE LIPSTICK OF PERSEVERANCE
SHISEIDO TAIWAN / SHISEIDO 60TH ANNIVERSARY
DENTSU ONE Taipei City CHINESE TAIPEI
LET YOUR HEART LEAD THE WAY
JAPAN TOURISM AGENCY / JAPAN TOURISM AGENCY
DENTSU ONE Taipei City CHINESE TAIPEI
BENQ BE A FAMILY PERSON SERIES#HUSBAND'S SECRET MESSAGE
BENQ / HOME PROJECTOR
BBDO TAIWAN Taipei City CHINESE TAIPEI
BENQ BE A FAMILY PERSON SERIES#MOTHER FIGHTS ALONE
BENQ / HOME PROJECTOR
BBDO TAIWAN Taipei City CHINESE TAIPEI
BENQ BE A FAMILY PERSON SERIES#STRANGER AT THE DINING TABLE
BENQ / HOME PROJECTOR
BBDO TAIWAN Taipei City CHINESE TAIPEI
A15 Innovation in Branded Content
SOUNDS OF EXTRAORDINARY
CHAMPION TILE / CHAMPION TILE
INSPIRE ADVERTISING Taipei City CHINESE TAIPEI POINTING FILMS Taipei City CHINESE TAIPEI