Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Cinema & Theatrical
WILD-DOG007
700BIKE / W X 700BIKE CO-CREATED BIKE
W Shanghai CHINA JL DESIGN Taipei CHINESE TAIPEI
A03 Online: Fiction
WILD-DOG007
700BIKE / W X 700BIKE CO-CREATED BIKE
W Shanghai CHINA JL DESIGN Taipei CHINESE TAIPEI
A08 Brand Experience
60 SECOND WINTER
ADIDAS / WINTER SPORTS JACKET
TBWA\HONG KONG HONG KONG MANY MANY CREATIONS Hong Kong HONG KONG
A05 Audio Content
SUMMER WONDERLAND
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST SYDNEY AUSTRALIA JUNGLE Sydney / SONG ZU Sydney AUSTRALIA
A03 Online: Fiction
“WAITING4U -LET YOU MOFU MOFU-”
AKITA INU TOURISM / MOFU MOFU?DOGS
DENTSU INC. Tokyo JAPAN TAIYO KIKAKU Tokyo JAPAN
A14 Excellence in Partnerships for Branded Content
ALL IN ONE
ALIBABA / FILM
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
A03 Online: Fiction
ALL IN ONE
ALIBABA / FILM
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
A04 Online: Non-fiction
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
OGILVY & MATHER SINGAPORE SINGAPORE JOINERY Los Angeles USA
Gold Spike
A07 Talent
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
OGILVY & MATHER SINGAPORE SINGAPORE JOINERY Los Angeles USA
Short List
A08 Brand Experience
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K. / AMAZON FASHION
McCANN TOKYO JAPAN TYO DRIVE Tokyo / WOW Tokyo JAPAN
A03 Online: Fiction
KING OF FEARS
ANHEUSER-BUSCH INBEV / BUDWEISER
CAA MARKETING Los Angeles USA PRETTY BIRD Culver City USA
A08 Brand Experience
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND MEOUR Bangkok THAILAND
Bronze Spike
A04 Online: Non-fiction
RECREATING THE KISS
ART GALLERY OF NEW SOUTH WALES / ART GALLERY OF NEW SOUTH WALES
THE GLUE SOCIETY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
A03 Online: Fiction
PHILOPHOBIA
BANK OF AYUDHYA PUBLIC COMPANY LIMITED. / “JAD HAI PROMPTPAY” FREE FUND TRANSFER FOR LIFE
RABBIT'S TALE Bangkok THAILAND RABBIT'S TALE Bangkok THAILAND
BENQ BE A FAMILY PERSON SERIES#HUSBAND'S SECRET MESSAGE
BENQ / HOME PROJECTOR
BBDO TAIWAN Taipei City CHINESE TAIPEI
BENQ BE A FAMILY PERSON SERIES#MOTHER FIGHTS ALONE
BENQ / HOME PROJECTOR
BBDO TAIWAN Taipei City CHINESE TAIPEI
BENQ BE A FAMILY PERSON SERIES#STRANGER AT THE DINING TABLE
BENQ / HOME PROJECTOR
BBDO TAIWAN Taipei City CHINESE TAIPEI
A11 Sports
THE FRIENDLY SPORT
BIOGEN JAPAN / PHARMACEUTICAL
OZMA Tokyo / WORLD YURU SPORTS ASSOCIATION Tokyo JAPAN WORLD YURU SPORTS ASSOCIATION Tokyo JAPAN
A03 Online: Fiction
THE LONG RIDE
BUDWEISER CHINA / BUDWEISER "THANK YOU" BEER
ANOMALY Shanghai / ANHEUSER-BUSCH INBEV CHINA Shanghai CHINA THE PROSECUTION FILM COMPANY Singapore SINGAPORE
FANG
BUDWEISER, ANHEUSER-BUSCH INBEV / BUDWEISER
CAA MARKETING Los Angeles / ANHEUSER-BUSCH INBEV CHINA Shanghai USA DAPPER TV Los Angeles USA
A07 Talent
FANG
BUDWEISER, ANHEUSER-BUSCH INBEV / BUDWEISER
CAA MARKETING Los Angeles / ANHEUSER-BUSCH INBEV CHINA Shanghai USA DAPPER TV Los Angeles USA
A06 Co-Creation & User Generated Content
YOU SEND IT, WE USE IT. LIVE.
CAI NIAO GUO GUO / CAI NIAO GUO GUO
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
A13 Excellence in Audience Engagement & Distribution Strategy
TRUE NORTH
CARLTON & UNITED BREWERIES / GREAT NORTHERN BREWING CO.
MEDIACOM Sydney / NATIONAL GEOGRAPHIC Sydney AUSTRALIA
A14 Excellence in Partnerships for Branded Content
TRUE NORTH
CARLTON & UNITED BREWERIES / GREAT NORTHERN BREWING CO.
MEDIACOM Sydney / NATIONAL GEOGRAPHIC Sydney AUSTRALIA
A15 Innovation in Branded Content
SOUNDS OF EXTRAORDINARY
CHAMPION TILE / CHAMPION TILE
INSPIRE ADVERTISING Taipei City CHINESE TAIPEI POINTING FILMS Taipei City CHINESE TAIPEI
A04 Online: Non-fiction
TRAVEL WITH PARENTS
CHINA AIRLINES / BRANDING
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI YUANYUAN PRODUCTION Taipei City / MINDBIZ POST Taipei CHINESE TAIPEI
A15 Innovation in Branded Content
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
Bronze Spike
A04 Online: Non-fiction
RISE
DIAGEO BEER SINGAPORE / GUINNESS
BBDO ASIA Singapore SINGAPORE THE PROSECUTION FILM COMPANY Singapore SINGAPORE
A10 Digital / Social
THE RESPONSIVE LOOKBOOK
DIESEL / JOGGJEANS
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Short List
A13 Excellence in Audience Engagement & Distribution Strategy
DYSON BRANDED ENTERTAINMENT CONTENT DISTRIBUTION BREAKTHROUGH ON DIGITAL AND SOC
DYSON / DYSON AIR TREATMENT PRODUCTS
INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai CHINA INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai CHINA
A10 Digital / Social
EHARMONY 'BE MY VALENTINE'
EHARMONY / EHARMONY ONLINE DATING WEBSITE
OMD SYDNEY AUSTRALIA NOW WE COLLIDE Sydney AUSTRALIA
A13 Excellence in Audience Engagement & Distribution Strategy
EHARMONY 'BE MY VALENTINE'
EHARMONY / EHARMONY ONLINE DATING WEBSITE
OMD SYDNEY AUSTRALIA NOW WE COLLIDE Sydney AUSTRALIA
A08 Brand Experience
SIMCITY BUILDIT SCHOOL OF POLITICS
ELECTRONIC ARTS K.K. / SIMCITY BUILDIT
DENTSU INC. Tokyo JAPAN J.C. SPARK Tokyo / YOKOHAMA SUPER FACTORY Tokyo JAPAN
A03 Online: Fiction
GRANDPA’S TV
E-LIFE MALL / E-LIFE MALL BRANDING
J. WALTER THOMPSON TAIWAN Taipei City CHINESE TAIPEI SPRING FILMS Taipei CHINESE TAIPEI
Silver Spike
A09 Branded Games
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Silver Spike
A05 Audio Content
V RAPPER
FRUCOR / BEVERAGES
CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / FINCH Sydney AUSTRALIA
A14 Excellence in Partnerships for Branded Content
V RAPPER
FRUCOR / BEVERAGES
CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / FINCH Sydney AUSTRALIA
A03 Online: Fiction
V RAPPER
FRUCOR / BEVERAGES
CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / FINCH Sydney AUSTRALIA
A14 Excellence in Partnerships for Branded Content
V SKILLS
FRUCOR AUSTRALIA / BEVERAGES
CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / AUNTY DONNA Sydney AUSTRALIA
Short List
A03 Online: Fiction
V SKILLS
FRUCOR AUSTRALIA / BEVERAGES
CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / AUNTY DONNA Sydney AUSTRALIA
I LOVE U U U
GENTING MALAYSIA BERHAD / SKYAVENUE
ASTRO RADIO Kuala Lumpur MALAYSIA ASTRO RADIO Kuala Lumpur MALAYSIA
A14 Excellence in Partnerships for Branded Content
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Short List
A08 Brand Experience
LUX GOLDEN ROSE AWARDS
HINDUSTAN UNILEVER / SOAP
MINDSHARE Mumbai INDIA
A03 Online: Fiction
THE DAUGHTER’S LITTLE LOVE SONG
HONDA TAIWAN / ALL NEW CR-V
DENTSU ONE Taipei City CHINESE TAIPEI
Short List
LIVE FOREVER
HP SINGAPORE / HP SPROCKET
GOODSTUPH Singapore SINGAPORE GOODSTUPH Singapore SINGAPORE
A07 Talent
LIVE FOREVER
HP SINGAPORE / HP SPROCKET
GOODSTUPH Singapore SINGAPORE GOODSTUPH Singapore SINGAPORE
A08 Brand Experience
LIVE FOREVER
HP SINGAPORE / HP SPROCKET
GOODSTUPH Singapore SINGAPORE GOODSTUPH Singapore SINGAPORE
A10 Digital / Social
LIVE FOREVER
HP SINGAPORE / HP SPROCKET
GOODSTUPH Singapore SINGAPORE GOODSTUPH Singapore SINGAPORE
A15 Innovation in Branded Content
LIVE FOREVER
HP SINGAPORE / HP SPROCKET
GOODSTUPH Singapore SINGAPORE GOODSTUPH Singapore SINGAPORE
A02 TV & VOD
KEEPING IT REAL
HUNGRY JACK'S / HUNGRY JACK'S
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY / FINCH Sydney AUSTRALIA