Title Brand Product / Service Entrant Company Location Production Company Location Award
A03 Online: Fiction
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC. / GRAVITY DAZE 2
HAKUHODO INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Grand Prix
HOEEKI - THE FRIDGE
MUDAH.MY / ONLINE CLASSIFIEDS
ISOBAR Kuala Lumpur MALAYSIA SOTONG POTONG STUDIO Petaling Jaya MALAYSIA
Gold Spike
A04 Online: Non-fiction
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
OGILVY & MATHER SINGAPORE SINGAPORE JOINERY Los Angeles USA
Gold Spike
A03 Online: Fiction
GRANDPA’S TV
E-LIFE MALL / E-LIFE MALL BRANDING
J. WALTER THOMPSON TAIWAN Taipei City CHINESE TAIPEI SPRING FILMS Taipei CHINESE TAIPEI
Silver Spike
A07 Talent
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN AZADFILM Karachi / THE VIDEOGRAPHERS Lahore PAKISTAN
Silver Spike
A09 Branded Games
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Silver Spike
A03 Online: Fiction
WOW GIRLS' LAB
TAIWAN WACOAL / WACOAL SPORTS
X-LINE CO. LTD Taipei CHINESE TAIPEI ZEN PRODUCTION COMPANY Taipei CHINESE TAIPEI
Silver Spike
INSTANT BUZZ
NISSIN FOOD PRODUCTS CO., LTD. / CHIKIN RAMEN
DENTSU INC. Tokyo JAPAN DASH Tokyo JAPAN
Bronze Spike
A15 Innovation in Branded Content
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
Bronze Spike
A04 Online: Non-fiction
TOUCH OF CARE
PROCTER & GAMBLE / VICKS
PUBLICIS SINGAPORE SINGAPORE
Bronze Spike
A13 Excellence in Audience Engagement & Distribution Strategy
CUBE MOVIE
SAMSUNG ELECTRONICS / GALAXY S8
CHEIL WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
Bronze Spike
A08 Brand Experience
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND MEOUR Bangkok THAILAND
Bronze Spike
A03 Online: Fiction
HOEEKI - THE TREADMILL
MUDAH.MY / ONLINE CLASSIFIEDS
ISOBAR Kuala Lumpur MALAYSIA SOTONG POTONG STUDIO Petaling Jaya MALAYSIA
Bronze Spike
A13 Excellence in Audience Engagement & Distribution Strategy
TRUE NORTH
CARLTON & UNITED BREWERIES / GREAT NORTHERN BREWING CO.
MEDIACOM Sydney / NATIONAL GEOGRAPHIC Sydney AUSTRALIA
A14 Excellence in Partnerships for Branded Content
TRUE NORTH
CARLTON & UNITED BREWERIES / GREAT NORTHERN BREWING CO.
MEDIACOM Sydney / NATIONAL GEOGRAPHIC Sydney AUSTRALIA
A08 Brand Experience
EXTREME SHOPPING
THE NORTH FACE KOREA / PRODUCT
INNORED Seoul SOUTH KOREA SPACE MONSTER CONTENTS Seoul SOUTH KOREA
A03 Online: Fiction
HEADACHE CHICKEN
TYLENOL / TYLENOL 500MG
INNORED Seoul SOUTH KOREA MUSEUM CONTENTS Seoul SOUTH KOREA
A04 Online: Non-fiction
ARCHIMEDES TRAJANO
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA / THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES HOW'S EVERYTHING Makati City THE PHILIPPINES
FEELS
SUYEN CORP. / SUYEN CORP.
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES HOW'S EVERYTHING Makati City THE PHILIPPINES
A11 Sports
INSTABILIA
NRL AUSTRALIA / STATE OF ORIGIN
VML Sydney AUSTRALIA VML Sydney AUSTRALIA
Short List
A08 Brand Experience
MODERN KIDAI SHORAN
NIHONBASHI CULTURAL EXCHANGE FESTIVAL EXECUTIVE COMMITTEE / NIHONBASHI REVITALIZATION
DENTSU INC. Tokyo JAPAN GROOVISIONS Tokyo JAPAN
A04 Online: Non-fiction
RISE
DIAGEO BEER SINGAPORE / GUINNESS
BBDO ASIA Singapore SINGAPORE THE PROSECUTION FILM COMPANY Singapore SINGAPORE
A03 Online: Fiction
BENQ BE A FAMILY PERSON SERIES#HUSBAND'S SECRET MESSAGE
BENQ / HOME PROJECTOR
BBDO TAIWAN Taipei City CHINESE TAIPEI
BENQ BE A FAMILY PERSON SERIES#MOTHER FIGHTS ALONE
BENQ / HOME PROJECTOR
BBDO TAIWAN Taipei City CHINESE TAIPEI
BENQ BE A FAMILY PERSON SERIES#STRANGER AT THE DINING TABLE
BENQ / HOME PROJECTOR
BBDO TAIWAN Taipei City CHINESE TAIPEI
A15 Innovation in Branded Content
SOUNDS OF EXTRAORDINARY
CHAMPION TILE / CHAMPION TILE
INSPIRE ADVERTISING Taipei City CHINESE TAIPEI POINTING FILMS Taipei City CHINESE TAIPEI
A13 Excellence in Audience Engagement & Distribution Strategy
THERMOLOGY OF LOVE AT 37?
THERMOS / THERMOS
INSPIRE ADVERTISING Taipei City CHINESE TAIPEI POINTING FILMS Taipei City CHINESE TAIPEI
A04 Online: Non-fiction
TRAVEL WITH PARENTS
CHINA AIRLINES / BRANDING
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI YUANYUAN PRODUCTION Taipei City / MINDBIZ POST Taipei CHINESE TAIPEI
A08 Brand Experience
PENGUIN FROZEN STORYBOOK
PENGUIN BOOKS / PENGUIN FROZEN STORYBOOK
TBWA\SHANGHAI CHINA DOINGFILMS Shanghai / AU79 COMMUNICATIONS Shanghai CHINA
Short List
A03 Online: Fiction
LET'S CAFE FRAPPÉ
LET'S CAFE / FRAPPÉ
McCANN TAIWAN Taipei CHINESE TAIPEI
A05 Audio Content
LET'S CAFE FRAPPÉ
LET'S CAFE / FRAPPÉ
McCANN TAIWAN Taipei CHINESE TAIPEI
A03 Online: Fiction
GO SO BIG
MONDE NISSIN (THAILAND) CO., LTD / PECKISH
STORYTELLER BANGKOK Bangkok THAILAND
A08 Brand Experience
60 SECOND WINTER
ADIDAS / WINTER SPORTS JACKET
TBWA\HONG KONG HONG KONG MANY MANY CREATIONS Hong Kong HONG KONG
ISLAND MOVEMENT 247
NEW BALANCE / NEW BALANCE 247 LIFESTYLE SHOES
MOULIN ORANGE DIGITAL BRANDING AGENCY Taipei City CHINESE TAIPEI
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K. / AMAZON FASHION
McCANN TOKYO JAPAN TYO DRIVE Tokyo / WOW Tokyo JAPAN
A10 Digital / Social
#HUNGEREPLY
MARS JAPAN / SNICKERS
I&S BBDO Tokyo JAPAN
A03 Online: Fiction
“WAITING4U -LET YOU MOFU MOFU-”
AKITA INU TOURISM / MOFU MOFU?DOGS
DENTSU INC. Tokyo JAPAN TAIYO KIKAKU Tokyo JAPAN
NEW EXPERIENCE RHYTHMICAL MOVIE?OFF!?
SOMPO JAPAN NIPPONKOA INSURANCE INC. / NEW OVERSEAS TRAVEL INSRANCE?OFF!?
OPT Tokyo / FROGLOUD, INC. Tokyo JAPAN OPT Tokyo / FROGLOUD, INC. Tokyo JAPAN
A06 Co-Creation & User Generated Content
YOU SEND IT, WE USE IT. LIVE.
CAI NIAO GUO GUO / CAI NIAO GUO GUO
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
A10 Digital / Social
GOOODBYE, GOOD BUY
MUDAH.MY / MUDAH.MY - ONLINE MARKETPLACE
ISOBAR Kuala Lumpur MALAYSIA SOTONG POTONG STUDIO Petaling Jaya MALAYSIA
A03 Online: Fiction
THE DAUGHTER’S LITTLE LOVE SONG
HONDA TAIWAN / ALL NEW CR-V
DENTSU ONE Taipei City CHINESE TAIPEI
Short List
THE LIPSTICK OF PERSEVERANCE
SHISEIDO TAIWAN / SHISEIDO 60TH ANNIVERSARY
DENTSU ONE Taipei City CHINESE TAIPEI
LET YOUR HEART LEAD THE WAY
JAPAN TOURISM AGENCY / JAPAN TOURISM AGENCY
DENTSU ONE Taipei City CHINESE TAIPEI
SYN MUN KONG : THANK YOU THAILAND
SYN MUN KONG INSURANCE PLC. / SMK HEALTH INSURANCE BY FIT
RABBIT'S TALE Bangkok THAILAND RABBIT'S TALE Bangkok THAILAND
I LOVE U U U
GENTING MALAYSIA BERHAD / SKYAVENUE
ASTRO RADIO Kuala Lumpur MALAYSIA ASTRO RADIO Kuala Lumpur MALAYSIA
A07 Talent
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB
OGILVY & MATHER SINGAPORE SINGAPORE JOINERY Los Angeles USA
Short List
A14 Excellence in Partnerships for Branded Content
V SKILLS
FRUCOR AUSTRALIA / BEVERAGES
CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / AUNTY DONNA Sydney AUSTRALIA
Short List
A03 Online: Fiction
V SKILLS
FRUCOR AUSTRALIA / BEVERAGES
CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / AUNTY DONNA Sydney AUSTRALIA
A05 Audio Content
V RAPPER
FRUCOR / BEVERAGES
CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / FINCH Sydney AUSTRALIA
A14 Excellence in Partnerships for Branded Content
V RAPPER
FRUCOR / BEVERAGES
CLEMENGER BBDO SYDNEY / TKT SYDNEY AUSTRALIA CLEMENGER BBDO MELBOURNE / FINCH Sydney AUSTRALIA