Title Brand Product / Service Entrant Company Location Production Company Location Award
A07 Talent
#BEATME
UN WOMEN / ANTI-DOMESTIC VIOLENCE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN AZADFILM Karachi / THE VIDEOGRAPHERS Lahore PAKISTAN
Silver Spike
A10 Digital / Social
#HUNGEREPLY
MARS JAPAN / SNICKERS
I&S BBDO Tokyo JAPAN
A03 Online: Fiction
“WAITING4U -LET YOU MOFU MOFU-”
AKITA INU TOURISM / MOFU MOFU?DOGS
DENTSU INC. Tokyo JAPAN TAIYO KIKAKU Tokyo JAPAN
A10 Digital / Social
1001 NIGHTS-1
TAOBAO (CHINA) SOFTWARE CO.,LTD. / ONLINE SHOPPING
TAOBAO.COM Hangzhou / GOODZILLA Shanghai CHINA TAOBAO.COM Hangzhou / GOODZILLA Shanghai CHINA
A12 Excellence in Brand or Product Integration into Existing Content
1001 NIGHTS-1
TAOBAO (CHINA) SOFTWARE CO.,LTD. / ONLINE SHOPPING
TAOBAO.COM Hangzhou / GOODZILLA Shanghai CHINA TAOBAO.COM Hangzhou / GOODZILLA Shanghai CHINA
A15 Innovation in Branded Content
1001 NIGHTS-1
TAOBAO (CHINA) SOFTWARE CO.,LTD. / ONLINE SHOPPING
TAOBAO.COM Hangzhou / GOODZILLA Shanghai CHINA TAOBAO.COM Hangzhou / GOODZILLA Shanghai CHINA
A08 Brand Experience
60 SECOND WINTER
ADIDAS / WINTER SPORTS JACKET
TBWA\HONG KONG HONG KONG MANY MANY CREATIONS Hong Kong HONG KONG
A06 Co-Creation & User Generated Content
A SONG OF FORGIVENESS
P&G / PANTENE & DOWNY
GREY GROUP INDONESIA Jakarta INDONESIA GREY GROUP INDONESIA Jakarta INDONESIA
A07 Talent
A SONG OF FORGIVENESS
P&G / PANTENE & DOWNY
GREY GROUP INDONESIA Jakarta INDONESIA GREY GROUP INDONESIA Jakarta INDONESIA
A10 Digital / Social
A SPECIAL GET AWAY FOR SOLDIERS
VISA / VISA BRAND AWARENESS
FLEISHMANHILLARD KOREA Seoul SOUTH KOREA FLEISHMANHILLARD KOREA Seoul / ROOM 121 Seoul SOUTH KOREA
A03 Online: Fiction
ALICE'S WEDDING
VOLVO CARS TAIWAN / S90
HAVAS TAIWAN CHINESE TAIPEI GREATLAND FILMS Taipei / MIND BIZ MULTIMEDIA TECHNOLOGY TAIPEI CITY CHINESE TAIPEI
A14 Excellence in Partnerships for Branded Content
ALL IN ONE
ALIBABA / FILM
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
A03 Online: Fiction
ALL IN ONE
ALIBABA / FILM
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
A08 Brand Experience
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K. / AMAZON FASHION
McCANN TOKYO JAPAN TYO DRIVE Tokyo / WOW Tokyo JAPAN
A09 Branded Games
AN AD THAT SHOULDN'T HAVE EXISTED
UNIONPAY / QUICKPASS
W Shanghai CHINA PAFASSHION LAB Shanghai CHINA
A04 Online: Non-fiction
ARCHIMEDES TRAJANO
THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA / THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES HOW'S EVERYTHING Makati City THE PHILIPPINES
A02 TV & VOD
BARBELL
TOAGOSEI CO.,LTD. / ARON ALPHA
ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Tokyo JAPAN DANCE NOT ACT Tokyo JAPAN
A03 Online: Fiction
BENQ BE A FAMILY PERSON SERIES#HUSBAND'S SECRET MESSAGE
BENQ / HOME PROJECTOR
BBDO TAIWAN Taipei City CHINESE TAIPEI
BENQ BE A FAMILY PERSON SERIES#MOTHER FIGHTS ALONE
BENQ / HOME PROJECTOR
BBDO TAIWAN Taipei City CHINESE TAIPEI
BENQ BE A FAMILY PERSON SERIES#STRANGER AT THE DINING TABLE
BENQ / HOME PROJECTOR
BBDO TAIWAN Taipei City CHINESE TAIPEI
BRAVE AND DELICIOUS. TOME CITY.
TOME CITY MIYAGI PREFECTURE / TOME CITY MIYAGI PREFECTURE
ADK Tokyo / POPS Tokyo JAPAN ROBOT COMMUNICATIONS Tokyo JAPAN
CHA-LI-WON PRESENTS A DAY IN THE OFFICE
UNI PRESENT / UNI CHA-LI-WON TEA DRINKS
ADK TAIWAN Taipei City CHINESE TAIPEI INNOVATE FILMS Taipei City CHINESE TAIPEI
A04 Online: Non-fiction
CREATING A FANTASY
SQUARRE ENIX CO.,LTD. / FINAL FANTASY BRAVE EXVIUS
VIBER Tokyo JAPAN VIIBAR INC. Tokyo JAPAN
A13 Excellence in Audience Engagement & Distribution Strategy
CUBE MOVIE
SAMSUNG ELECTRONICS / GALAXY S8
CHEIL WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
Bronze Spike
DYSON BRANDED ENTERTAINMENT CONTENT DISTRIBUTION BREAKTHROUGH ON DIGITAL AND SOC
DYSON / DYSON AIR TREATMENT PRODUCTS
INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai CHINA INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai CHINA
A10 Digital / Social
EHARMONY 'BE MY VALENTINE'
EHARMONY / EHARMONY ONLINE DATING WEBSITE
OMD SYDNEY AUSTRALIA NOW WE COLLIDE Sydney AUSTRALIA
A13 Excellence in Audience Engagement & Distribution Strategy
EHARMONY 'BE MY VALENTINE'
EHARMONY / EHARMONY ONLINE DATING WEBSITE
OMD SYDNEY AUSTRALIA NOW WE COLLIDE Sydney AUSTRALIA
A08 Brand Experience
EXTREME SHOPPING
THE NORTH FACE KOREA / PRODUCT
INNORED Seoul SOUTH KOREA SPACE MONSTER CONTENTS Seoul SOUTH KOREA
A03 Online: Fiction
FANG
BUDWEISER, ANHEUSER-BUSCH INBEV / BUDWEISER
CAA MARKETING Los Angeles / ANHEUSER-BUSCH INBEV CHINA Shanghai USA DAPPER TV Los Angeles USA
A07 Talent
FANG
BUDWEISER, ANHEUSER-BUSCH INBEV / BUDWEISER
CAA MARKETING Los Angeles / ANHEUSER-BUSCH INBEV CHINA Shanghai USA DAPPER TV Los Angeles USA
A04 Online: Non-fiction
FEELS
SUYEN CORP. / SUYEN CORP.
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES HOW'S EVERYTHING Makati City THE PHILIPPINES
A01 Cinema & Theatrical
FRENCH SAYINGS SERIES 01: THE DATE
UNI PRESENT / UNI FRENCH COFFEE
ADK TAIWAN Taipei City CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
FRENCH SAYINGS SERIES 02: THE CHAOS
UNI PRESENT / UNI FRENCH COFFEE
ADK TAIWAN Taipei City CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
FRENCH SAYINGS SERIES 03: THE CONFESSION
UNI PRESENT / UNI FRENCH COFFEE
ADK TAIWAN Taipei City CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
A09 Branded Games
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Silver Spike
A03 Online: Fiction
GO SO BIG
MONDE NISSIN (THAILAND) CO., LTD / PECKISH
STORYTELLER BANGKOK Bangkok THAILAND
A10 Digital / Social
GOOODBYE, GOOD BUY
MUDAH.MY / MUDAH.MY - ONLINE MARKETPLACE
ISOBAR Kuala Lumpur MALAYSIA SOTONG POTONG STUDIO Petaling Jaya MALAYSIA
A03 Online: Fiction
GRANDPA’S TV
E-LIFE MALL / E-LIFE MALL BRANDING
J. WALTER THOMPSON TAIWAN Taipei City CHINESE TAIPEI SPRING FILMS Taipei CHINESE TAIPEI
Silver Spike
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC. / GRAVITY DAZE 2
HAKUHODO INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Grand Prix
A08 Brand Experience
HAND MEETS HAND
TIFFANY & CO. / BRIDAL JEWELRY
HAKUHODO INC. Tokyo / HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN HAKUHODO PRODUCT'S Tokyo / IMG SRC Tokyo JAPAN
A03 Online: Fiction
HEADACHE CHICKEN
TYLENOL / TYLENOL 500MG
INNORED Seoul SOUTH KOREA MUSEUM CONTENTS Seoul SOUTH KOREA
HOEEKI - THE FRIDGE
MUDAH.MY / ONLINE CLASSIFIEDS
ISOBAR Kuala Lumpur MALAYSIA SOTONG POTONG STUDIO Petaling Jaya MALAYSIA
Gold Spike
HOEEKI - THE TREADMILL
MUDAH.MY / ONLINE CLASSIFIEDS
ISOBAR Kuala Lumpur MALAYSIA SOTONG POTONG STUDIO Petaling Jaya MALAYSIA
Bronze Spike
HOPE FOR THE BEST
SHANGHAI PUDONG DEVELOPMENT BANK / CREDIT CARD
W Shanghai CHINA YUANYUAN PRODUCTION Taipei City / ZOOMFILMS Czech republic CHINESE TAIPEI / CZECH REPUBLIC
A01 Cinema & Theatrical
HOPE FOR THE BEST
SHANGHAI PUDONG DEVELOPMENT BANK / CREDIT CARD
W Shanghai CHINA YUANYUAN PRODUCTION Taipei City / ZOOMFILMS Czech republic CHINESE TAIPEI / CZECH REPUBLIC
A03 Online: Fiction
I LOVE U U U
GENTING MALAYSIA BERHAD / SKYAVENUE
ASTRO RADIO Kuala Lumpur MALAYSIA ASTRO RADIO Kuala Lumpur MALAYSIA
A11 Sports
INSTABILIA
NRL AUSTRALIA / STATE OF ORIGIN
VML Sydney AUSTRALIA VML Sydney AUSTRALIA
Short List
A03 Online: Fiction
INSTANT BUZZ
NISSIN FOOD PRODUCTS CO., LTD. / CHIKIN RAMEN
DENTSU INC. Tokyo JAPAN DASH Tokyo JAPAN
Bronze Spike
A08 Brand Experience
ISLAND MOVEMENT 247
NEW BALANCE / NEW BALANCE 247 LIFESTYLE SHOES
MOULIN ORANGE DIGITAL BRANDING AGENCY Taipei City CHINESE TAIPEI
A14 Excellence in Partnerships for Branded Content
JD + HASBRO TRANSFORMERS CO-BRANDING MARKETING
TRANSFORMERS,JD,HASBRO / CO-BRANGDING MARKETING,JD,HASBRO
BLUEFOCUS PR CONSULTING Beijing CHINA