Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
CAT STREET VIEW
HIROSHIMA PREFECTURE
HIROSHIMA TOURISM
I&S BBDO Tokyo JAPAN
Short List
RUBBER BOY
PETRONAS
PETRONAS
LEO BURNETT Kuala Lumpur MALAYSIA
SOS RUNNING MAN
SIGMU TAIWAN
SIGMU AED (AUTOMATED EXTERNAL DEFIBRILLATOR)
INSPIRE ADVERTISING Taipei City CHINESE TAIPEI
BREWTROLEUM
DB BREWERIES/HEINEKEN
BREWTROLEUM
COLENSO BBDO Auckland NEW ZEALAND
Grand Prix
VCE STRESS BREAK
DEAKIN UNIVERSITY
DEAKIN UNIVERSITY
THE ROYALS Surry Hills AUSTRALIA
CHAMKI – THE GIRL FROM THE FUTURE
UNILEVER
LIFEBUOY SOAP
MULLENLOWE SINGAPORE SINGAPORE
#MACITBETTER
MCDONALDS AUSTRALIA
MCDONALDS BIG MAC
DDB SYDNEY AUSTRALIA

Creative Effectiveness Spike

MARRIAGE MARKET TAKEOVER
SK-II
SK-II
FORSMAN & BODENFORS Gothenburg SWEDEN
DADS #SHARETHELOAD
P&G INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA
Short List
KSF-KUNGFU OF NOODLES
MASTER KONG
INSTANT NOODLES
TRIO ISOBAR Shanghai CHINA
GAYNZ
ANZ
ANZ BANK
TBWA\MELBOURNE AUSTRALIA
ANZ'S PUSH FOR AN EQUAL FUTURE
ANZ
ANZ BANK
TBWA\MELBOURNE AUSTRALIA
THE NATION'S BIKE
BAJAJ AUTO
AUTOMOTIVE
BAJAJ AUTO Pune INDIA
Short List
BREAKER BENCHES
NESTLE PHILIPPINES
KITKAT
J. WALTER THOMPSON PHILIPPINES Makati City THE PHILIPPINES
V THE MASSIVE HIT THAT IMPROVES YOU A BIT
FRUCOR AUSTRALIA
BEVERAGES
CLEMENGER BBDO SYDNEY AUSTRALIA
THE MC WHOPPER PROPOSAL
BURGER KING
WHOPPER BURGER
Y&R ANZ Auckland NEW ZEALAND
DIRTY WATERCOLOR
ABS CBN FOUNDATION INC.
ABS CBN FOUNDATION INC.
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
TITLE: WHITE CANE DAY
THE SRI LANKA EYE DONATION SOCIETY
THE SRI LANKA EYE DONATION SOCIETY
LEO BURNETT Colombo SRI LANKA
GULPIHAN SA 7-ELEVEN (FISTFIGHT AT 7-ELEVEN)
PHILIPPINE SEVEN CORPORATION
7-ELEVEN PHILIPPINES
PHILIPPINE SEVEN CORPORATION Mandaluyong City THE PHILIPPINES