Spikes Asia 2018

Winners & Shortlists

Winners

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Title	Entrant Company	Country	Award
A01 Creative Effectiveness
CAT STREET VIEW HIROSHIMA PREFECTURE / HIROSHIMA TOURISM	I&S BBDO Tokyo	JAPAN	Short List
RUBBER BOY PETRONAS / PETRONAS	LEO BURNETT Kuala Lumpur	MALAYSIA
SOS RUNNING MAN SIGMU TAIWAN / SIGMU AED (AUTOMATED EXTERNAL DEFIBRILLATOR)	INSPIRE ADVERTISING Taipei City	CHINESE TAIPEI
BREWTROLEUM DB BREWERIES/HEINEKEN / BREWTROLEUM	COLENSO BBDO Auckland	NEW ZEALAND	Grand Prix
VCE STRESS BREAK DEAKIN UNIVERSITY / DEAKIN UNIVERSITY	THE ROYALS Surry Hills	AUSTRALIA
CHAMKI – THE GIRL FROM THE FUTURE UNILEVER / LIFEBUOY SOAP	MULLENLOWE SINGAPORE	SINGAPORE
#MACITBETTER MCDONALDS AUSTRALIA / MCDONALDS BIG MAC	DDB SYDNEY	AUSTRALIA	Trophy
MARRIAGE MARKET TAKEOVER SK-II / SK-II	FORSMAN & BODENFORS Gothenburg	SWEDEN
DADS #SHARETHELOAD P&G INDIA / ARIEL MATIC	BBDO INDIA Mumbai	INDIA	Short List
KSF-KUNGFU OF NOODLES MASTER KONG / INSTANT NOODLES	TRIO ISOBAR Shanghai	CHINA
GAYNZ ANZ / ANZ BANK	TBWA\MELBOURNE	AUSTRALIA
ANZ'S PUSH FOR AN EQUAL FUTURE ANZ / ANZ BANK	TBWA\MELBOURNE	AUSTRALIA
THE NATION'S BIKE BAJAJ AUTO / AUTOMOTIVE	BAJAJ AUTO Pune	INDIA	Short List
BREAKER BENCHES NESTLE PHILIPPINES / KITKAT	J. WALTER THOMPSON PHILIPPINES Makati City	THE PHILIPPINES
V THE MASSIVE HIT THAT IMPROVES YOU A BIT FRUCOR AUSTRALIA / BEVERAGES	CLEMENGER BBDO SYDNEY	AUSTRALIA
THE MC WHOPPER PROPOSAL BURGER KING / WHOPPER BURGER	Y&R ANZ Auckland	NEW ZEALAND
DIRTY WATERCOLOR ABS CBN FOUNDATION INC. / ABS CBN FOUNDATION INC.	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES
TITLE: WHITE CANE DAY THE SRI LANKA EYE DONATION SOCIETY / THE SRI LANKA EYE DONATION SOCIETY	LEO BURNETT Colombo	SRI LANKA
GULPIHAN SA 7-ELEVEN (FISTFIGHT AT 7-ELEVEN) PHILIPPINE SEVEN CORPORATION / 7-ELEVEN PHILIPPINES	PHILIPPINE SEVEN CORPORATION Mandaluyong City	THE PHILIPPINES

A01 Creative Effectiveness
CAT STREET VIEW
HIROSHIMA PREFECTURE / HIROSHIMA TOURISM

I&S BBDO Tokyo

JAPAN

Short List
RUBBER BOY
PETRONAS / PETRONAS

LEO BURNETT Kuala Lumpur

MALAYSIA
SOS RUNNING MAN
SIGMU TAIWAN / SIGMU AED (AUTOMATED EXTERNAL DEFIBRILLATOR)

INSPIRE ADVERTISING Taipei City

CHINESE TAIPEI
BREWTROLEUM
DB BREWERIES/HEINEKEN / BREWTROLEUM

COLENSO BBDO Auckland

NEW ZEALAND

Grand Prix
VCE STRESS BREAK
DEAKIN UNIVERSITY / DEAKIN UNIVERSITY

THE ROYALS Surry Hills

AUSTRALIA
CHAMKI – THE GIRL FROM THE FUTURE
UNILEVER / LIFEBUOY SOAP

MULLENLOWE SINGAPORE

SINGAPORE
#MACITBETTER
MCDONALDS AUSTRALIA / MCDONALDS BIG MAC

DDB SYDNEY

AUSTRALIA

Trophy
MARRIAGE MARKET TAKEOVER
SK-II / SK-II

FORSMAN & BODENFORS Gothenburg

SWEDEN
DADS #SHARETHELOAD
P&G INDIA / ARIEL MATIC

BBDO INDIA Mumbai

INDIA

Short List
KSF-KUNGFU OF NOODLES
MASTER KONG / INSTANT NOODLES

TRIO ISOBAR Shanghai

CHINA
GAYNZ
ANZ / ANZ BANK

TBWA\MELBOURNE

AUSTRALIA
ANZ'S PUSH FOR AN EQUAL FUTURE
ANZ / ANZ BANK

TBWA\MELBOURNE

AUSTRALIA
THE NATION'S BIKE
BAJAJ AUTO / AUTOMOTIVE

BAJAJ AUTO Pune

INDIA

Short List
BREAKER BENCHES
NESTLE PHILIPPINES / KITKAT

J. WALTER THOMPSON PHILIPPINES Makati City

THE PHILIPPINES
V THE MASSIVE HIT THAT IMPROVES YOU A BIT
FRUCOR AUSTRALIA / BEVERAGES

CLEMENGER BBDO SYDNEY

AUSTRALIA
THE MC WHOPPER PROPOSAL
BURGER KING / WHOPPER BURGER

Y&R ANZ Auckland

NEW ZEALAND
DIRTY WATERCOLOR
ABS CBN FOUNDATION INC. / ABS CBN FOUNDATION INC.

TBWA\SANTIAGO MANGADA PUNO Makati City

THE PHILIPPINES
TITLE: WHITE CANE DAY
THE SRI LANKA EYE DONATION SOCIETY / THE SRI LANKA EYE DONATION SOCIETY

LEO BURNETT Colombo

SRI LANKA
GULPIHAN SA 7-ELEVEN (FISTFIGHT AT 7-ELEVEN)
PHILIPPINE SEVEN CORPORATION / 7-ELEVEN PHILIPPINES

PHILIPPINE SEVEN CORPORATION Mandaluyong City

THE PHILIPPINES