| Title | GREEN LIGHT RUN |
| Brand | ADIDAS JAPAN |
| Product / Service | PUREBOOST |
| Category | B07. Use of Technology |
| Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
| Idea Creation | TBWA\HAKUHODO Tokyo, JAPAN |
| Production | TBWA\HAKUHODO Tokyo, JAPAN |
| Production 2 | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazoo Sato | TBWA\HAKUHODO Inc. | Chief Creative Officer |
| Takuya Ozaki | TBWA\HAKUHODO | Creative Director |
| Norihito Takahashi | TBWA\HAKUHODO | Copywriter/Planner |
| Chino Yamaguchi | TBWA\HAKUHODO | Copywriter/Planner |
| Yoshihiro Kono | TBWA\HAKUHODO | Art Director |
| Ryota Haraguchi | TBWA\HAKUHODO | Activation Planner |
| Takuro Amada | TBWA\HAKUHODO | Strategic Planning Director |
| Hiroshi Miyamoto | TBWA\HAKUHODO | Event Producer |
| Atsushi Matsuo | TBWA\HAKUHODO | Senior Account Director |
| Masao Sudo | TBWA\HAKUHODO | Account Director |
| Kei Takahashi | TBWA\HAKUHODO | Account Supervisor |
| Shinsuke Yoshida | TBWA\HAKUHODO | Account Supervisor |
| Yusuke Yasuda | TBWA\HAKUHODO | Account Executive |
| Keisuke Hakomori | VOYAGER | Director |
| Takashi Aso | Tohokushinsha Film Corporation | Production Producer |
| Kenji Shigematsu | Tohokushinsha Film Corporation | Production Producer |
| Yoshikatsu Higuchi | Tohokushinsha Film Corporation | Production Producer |
| Takuya Sugimoto | Tohokushinsha Film Corporation | Production Manager |
| Riichi Kin | Tohokushinsha Film Corporation | Production Manager |
| Yusuke Suga | Freelance | Cameraman |
GREEN LIGHT RUN is an urban marathon race, where the runner doesn’t have to stop for any red light. Using traffic data provided by the local police department, and taking traffic signal patterns, distance, timing and safety all into account, adidas Japan brought a one-of-a-kind, urban race through the busy streets of Tokyo to life.
A “world first” marathon utilizing traffic signal cycle data analysis was held. The runners took their mark at midnight in Marunouchi, for a full-length marathon race leading them to the goal at adidas Harajuku Brand Core Store. They followed real-time navigation based on traffic signal cycles and ever-changing traffic conditions, and they were able to run the entire 42.195km from start to finish without stopping once for a red light. Response was immense, and its buzz instantly went global.
This signal analysis system developed is a revolutionary technology that allows the bustling streets of central Tokyo to be marathon-ready at any time. It forever changed the perception of runners toward city running. REACHES: 53,637,032 Facebook LIKE: 151%
We delivered real-time navigation to a large number of runners, and opened up the city streets of central Tokyo, creating a dedicated urban marathon course.
A major national marathon called the “Tokyo Marathon” does exist, however only limited numbers can participate in this full marathon. This system gave freedom to runners through real-time navigation, and opened up the city streets of central Tokyo, creating their very own full marathon course.