The Campaign

Since it’s very difficult to imagine how cold a destination would be, especially if you’re used to the tropical heat, we decided to make it easier to plan their wardrobes (and trip) by creating the Uniqlo Travel Planner.

Creative Execution

The Uniqlo Travel Planner is a microsite that sorted Uniqlo’s 2016 Fall Winter collection, and matched the items to the weather conditions for popular destinations all over the world. So, depending on the temperature, they got a different result to help keep them warm for their trip.

Results

The campaign more than doubled the projected sales for the cold-weather clothes, while the Travel Planner reached over 219,419 page views. It reached a lot of travel enthusiasts who either weren’t aware of the travel items, or who weren’t previously Uniqlo wearers, and expanded the brand’s reach.

The Uniqlo Travel Planner Microsite was the answer to the challenge of selling winter clothes to customers who are used to the tropical weather of the Philippines. By pushing the microsite in online posts and GDNs, we were able to target people who are looking for ways to travel warm in an efficient manner. It not showcased the range of products Uniqlo had to help keep them warm, it was able to contextualize these products in an easy to understand site.

As there was a steady upswing in flights to colder countries abroad, we created the Travel Planner that not only helped Filipinos dress warmer anywhere in the world, but also help Uniqlo beat it’s target for the winter items.