| Title | CORRECTING HISTORY |
| Brand | THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA |
| Product / Service | THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA |
| Category | A10. Charities & Non-profit |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Idea Creation | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Production | HOW'S EVERYTHING Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Chief Creative Officer\Executive Creative Director |
| Joey David-Tiempo | TBWA\SANTIAGO MANGADA PUNO | Executive Creative Director for Digital |
| Chino Jayme | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
| Ram Mendoza | TBWA\SANTIAGO MANGADA PUNO | Associate Creative Director/Copywriter |
| Nolan Fabular | TBWA\SANTIAGO MANGADA PUNO | Associate Creative Director/Art Director |
| Ryan Rubillar | TBWA\SANTIAGO MANGADA PUNO | Associate Creative Director |
| Miele Dungo | TBWA\SANTIAGO MANGADA PUNO | Account Supervisor |
| Sunny Lucero/Denise Jose/Maan dela cruz | TBWA\SANTIAGO MANGADA PUNO | Agency Producers |
| Vince Belen/Matthew Cruz\Kiko de Dios | TBWA\SANTIAGO MANGADA PUNO | Editors |
The idea was to sway the Millennial vote by giving them a firsthand experience of just some of the atrocities committed by the Marcoses during the Martial Law era.
We interviewed Millennials about what they thought about the Martial Law era and the Marcoses. Their responses reflected why Marcos was currently leading the polls for the vice presidency – most millennials believe the Martial Law years of the Marcoses to be the golden age of the Philippines. Their interviewers then introduced themselves and revealed that they were Martial Law survivors while recounting the horrible experiences of their unjust imprisonment, torture, and rape during the Martial Law years of the Marcoses. We recorded the entire encounter and uploaded the footage as an online video that asked the public to sign a petition to revise school textbooks. It was then strategically released a week before election day. After election, two more videos were released.
The video reached over 1 million views the day it was uploaded as hudreds of thousands signed the petition. It was picked up by various news and media outlets, eventually reaching over 5 million people. More importantly, polls taken after the video was launched showed Marcos’ numbers dropping, and on Election Day, the country witnessed one of the most nerve-wracking Vice Presidential races in its history, which Marcos eventually lost by the slimmest of margins. And the result that mattered the most, on Sept. 20, 2016, the Department of Education, in collaboration with the Philippine Senate, announced a new curriculum that would affect the atrocities of Martial Law. Under this curriculum, the concept of human rights will be introduced as early as grade 2.
Correcting History is an campaign that set out to reveal the truth about Ferdinand Marcos’ Martial Law years, and through an online petition, to eventually include these forgotten years in history and textbooks in schools across the country.
We tied-up with the Campaign Against the Return of the Marcoses to Malacañang – an NGO dedicated to bringing justice to the thousands of Marcos victims and raising awareness regarding their plight. Together, we brought unsuspecting pro-Marcos Millennials face-to-face with Martial Law victims.