The Campaign

A simple step was taken by just adding an extra ingredient during the making of incense. Citronella Oil, the oil has been proven to be an effective mosquito repellent since decades ago. We soaked the incense into Citronella Oil and let them dry before using. This special incense was then distributed to the people for good. During prayers, people burn this special incense. The smell of the citronella oil spread through the places day and night, making homes and common places a Dengue free zone. Now, everyone can be a lifesaver by just practicing their daily ritual.

Creative Execution

A simple step was taken by just adding an extra ingredient during the making of incense. Citronella Oil, the oil has been proven to be an effective mosquito repellent since decades ago. We soaked the incense into Citronella Oil and let them dry before using. We distributed the special Citronella Oil Incense at temples, markets, schools, parks, residential areas and offices across the island. During prayers, people burn this special incense. The smell of the Citronella Oil spread through the places day and night, making homes and common places a Dengue Free Zone.

Results

There are less mosquitos at homes and public places, number of Dengue cases drop significantly. Now, everyone can be a lifesaver by just practicing their daily ritual. Their prayers not only wish for good health and happiness, but literally bring good health and happiness to their loved ones and the people around them. This is what Hinduism is all about - Love and selflessness.

Sompo Insurance engaged with Balinese directly by immersing into their most important daily activity - prayer. The special Citronella Oil Incense is not just promoting Dengue Awareness, but literally preventing Dengue virus infection by making homes and common places a Dengue free zone.

Balinese are a very pious and religious people. Praying is a common practice. Devotees pray every morning, noon and evening. Flowers, burning incense and offerings are never out of sight. We see them on the streets, houses, schools and often, under big trees across this beautiful island. Our strategy - we turned daily prayers into a life saving act.