Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Award
A01 Fast Moving Consumer Goods
PANTENE HAIR BRUSH EXPERIMENT P&G PANTENE	GREYNJ UNITED Bangkok	THAILAND	Short List
FEBREZE TAXI P&G FEBREZE FOR CAR	PARAGON Tokyo	JAPAN
SAVE OUR SCALPS / HEADGEAR-COVER PLAN UNILEVER CLEAR SHAMPOO	ADK Tokyo	JAPAN
100 MILLION PACKS FOR EDUCATING 20 MILLION GIRLS NESTLE INDIA MAGGI, KIT KAT, NESCAFE	FAMOUS INNOVATIONS Mumbai	INDIA
SLOW BUTTON KIRIN GREEN LABEL	DENTSU INC. Tokyo	JAPAN
MOODLOCK NESTLE NESTLE	OGILVY BEIJING	CHINA
RELEASE THE PRESSURE PEPSICO MIRINDA	BBDO INDIA Gurgaon	INDIA
THE SO LAID-BACK BENCH LOTTE ICE CREAM CO., LTD. SO	DENTSU INC. Tokyo	JAPAN
V SKILLS FRUCOR AUSTRALIA BEVERAGES	CLEMENGER BBDO SYDNEY	AUSTRALIA
THE HEINEKEN CHRISTMAS TREE HEINEKEN TAIWAN HEINEKEN	LEO BURNETT TAIWAN Taipei	CHINESE TAIPEI
THE LONG-LASTING UNIFORM I.P. TRADING HYGIENE	BBDO BANGKOK	THAILAND	Bronze
A02 Durable Consumer Goods
THE RESPONSIVE LOOKBOOK DIESEL JOGGJEANS	FRED & FARID SHANGHAI	CHINA	Bronze
SAMSUNG SERVICE – VAN SAMSUNG INDIA ELECTRONICS PVT. LTD. SAMSUNG	CHEIL WORLDWIDE Gurgaon	INDIA
SOLEMATE METROX GROUP SHOES	J. WALTER THOMPSON JAKARTA	INDONESIA
HEAT TECH WINDOW UNIQLO HEAT TECH	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Bronze
SCHICK WINNING RESUME SCHICK JAPAN K.K. SCHICK HYDRO5 PREMIUM	J. WALTER THOMPSON JAPAN Tokyo	JAPAN
A03 Cars & Automotive Products & Services
ALTO 800 - YOUR FIRST CAR ON THE MAP MARUTI SUZUKI INDIA LIMITED ALTO - 800	ISOBAR Gurgaon	INDIA
ALL-STAR RESTAURANT VOLVO CAR JAPAN LIMITED XC90 EXCELLENCE	DENTSU INC. Tokyo	JAPAN
THE GOOD CAR MARKET CHO TOT CO., LTD. CHO TOT XE	THE PURPOSE GROUP Ho Chi Minh City	VIETNAM
PROPILOT CHAIR NISSAN MOTOR CO.,LTD. PROPILOT	TBWA\HAKUHODO Tokyo	JAPAN
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
ALL-YOU-CAN’T-EAT FOOD PASSION BAR-B-Q PLAZA RESTAURANTS	GREYNJ UNITED Bangkok	THAILAND
#THINGSDONTJUDGE (INTEGRATED) EBAY INDIA E-COMMERCE	BBDO INDIA Mumbai	INDIA
MCDONALD'S NIGHT MENU MCDONALD'S MCDONALD'S 24 HOURS	TBWA\THAILAND Bangkok	THAILAND
1001 NIGHTS-2 TAOBAO(CHINA) SOFTWARE CO., LTD. TAOBAO	TAOBAO.COM Hangzhou	CHINA
ALL IN ONE ALIBABA FILM	FRED & FARID SHANGHAI	CHINA
THE ALDI FASHION SHOW ALDI INTERNATIONAL GROCERY RETAILER	OGILVY & MATHER SHANGHAI	CHINA
PITCHING FRENCH FILMS TO HOLLYWOOD ALLIANCE FRANÇAISE DE SINGAPOUR CINE-CLUB	ALLIANCE FRANçAISE DE SINGAPOUR Singapore	SINGAPORE	Silver
LIFE PUMP SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY CARIBBEAN BAY WATER PARK	CHEIL WORLDWIDE Seoul	SOUTH KOREA
YOU'VE GOTTA HAVE A TEAM FOOTBALL FEDERATION AUSTRALIA FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE	BMF ADVERTISING Sydney	AUSTRALIA	Short List
TRAVEL WITH PARENTS CHINA AIRLINES BRANDING	LEO BURNETT TAIWAN Taipei	CHINESE TAIPEI
UNLOCK HAN ZI AIRASIA CHINA ROUTE	BBDO BANGKOK	THAILAND
A05 Media & Publications
SIMCITY BUILDIT SCHOOL OF POLITICS ELECTRONIC ARTS K.K. SIMCITY BUILDIT	DENTSU INC. Tokyo	JAPAN
GIRLS BREAK UP ICE CREAM NEON NEONTV.CO.NZ	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND
BUY OUT SLAVERY A+E NETWORKS ASIA 'ROOTS' TV SERIES	GOVT SINGAPORE Singapore	SINGAPORE
PENGUIN FROZEN STORYBOOK PENGUIN BOOKS PENGUIN FROZEN STORYBOOK	TBWA\SHANGHAI	CHINA
EMERGENCY COLLECTIBLES KOBE SHIMBUN DISASTER PREVENTION	DENTSU INC. Tokyo	JAPAN	Silver
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
A 'FINE' WAY TO SAVE BUDGET DIRECT INSURANCE BUDGET DIRECT CAR INSURANCE	COHORT COMMUNICATIONS Singapore	SINGAPORE
#KINDNESSISCASHLESS (DHARAVI SECURITY UPGRADE) VISA INDIA VISA DEBIT	BBDO INDIA Mumbai	INDIA
UNLIMITED JOY MACHINE STANDARD CHARTERED BANK UNLIMITED CASHBACK CREDIT CARD	TBWA\SINGAPORE	SINGAPORE
TATA CAPITAL SALAAM LOANS TATA CAPITAL TATA CAPITAL LOANS	TATA CAPITAL Mumbai	INDIA
NEW NEIGHBOR MOUSE HOLE MAILER JULANT PEST CONTROL SYSTEMS INC. JULANT PEST CONTROL	HAVAS ORTEGA Makati City	THE PHILIPPINES
SMART MOVE OFX OFX	HAVAS MEDIA AUSTRALIA Sydney	AUSTRALIA
WAVESHADES LOCAL SUPPLY WAVESHADE SUNGLASSES - A PARTNERSHIP BETWEEN LOCAL SUPPLY AND VISA.	CLEMENGER BBDO SYDNEY	AUSTRALIA
ANZ #HOLDTIGHT ANZ ANZ BANK	TBWA\MELBOURNE	AUSTRALIA	Bronze
SWEET CHANGE PAYTM PAYTM WALLET	McCANN INDIA Mumbai	INDIA
KELLY MONTHLY RESCUE KASIKORN BANK KBANK LIVE	DENTSU (THAILAND) Bangkok	THAILAND
A07 Corporate Image & Sponsorship
WASHING BILLBOARD SAMSUNG WASHING MACHINE	CHEIL WORLDWIDE Beijing	CHINA
SHACKLETON'S RETURN HYUNDAI MOTOR HYUNDAI MOTOR BRAND CAMPAIGN	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
GEEKS GO FOR #CC9900 GENERAL ELECTRICS TECHNOLOGY	CLEMENGER BBDO SYDNEY	AUSTRALIA
GREEN LIGHT RUN ADIDAS JAPAN PUREBOOST	TBWA\HAKUHODO Tokyo	JAPAN

A03 Cars & Automotive Products & Services
ALTO 800 - YOUR FIRST CAR ON THE MAP
MARUTI SUZUKI INDIA LIMITED / ALTO - 800

ISOBAR Gurgaon

INDIA
ALL-STAR RESTAURANT
VOLVO CAR JAPAN LIMITED / XC90 EXCELLENCE

DENTSU INC. Tokyo

JAPAN
THE GOOD CAR MARKET
CHO TOT CO., LTD. / CHO TOT XE

THE PURPOSE GROUP Ho Chi Minh City

VIETNAM
PROPILOT CHAIR
NISSAN MOTOR CO.,LTD. / PROPILOT

TBWA\HAKUHODO Tokyo

JAPAN

A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
ALL-YOU-CAN’T-EAT
FOOD PASSION / BAR-B-Q PLAZA RESTAURANTS

GREYNJ UNITED Bangkok

THAILAND
#THINGSDONTJUDGE (INTEGRATED)
EBAY INDIA / E-COMMERCE

BBDO INDIA Mumbai

INDIA
MCDONALD'S NIGHT MENU
MCDONALD'S / MCDONALD'S 24 HOURS

TBWA\THAILAND Bangkok

THAILAND
1001 NIGHTS-2
TAOBAO(CHINA) SOFTWARE CO., LTD. / TAOBAO

TAOBAO.COM Hangzhou

CHINA
ALL IN ONE
ALIBABA / FILM

FRED & FARID SHANGHAI

CHINA
THE ALDI FASHION SHOW
ALDI / INTERNATIONAL GROCERY RETAILER

OGILVY & MATHER SHANGHAI

CHINA
PITCHING FRENCH FILMS TO HOLLYWOOD
ALLIANCE FRANÇAISE DE SINGAPOUR / CINE-CLUB

ALLIANCE FRANçAISE DE SINGAPOUR Singapore

SINGAPORE

Silver
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY / CARIBBEAN BAY WATER PARK

CHEIL WORLDWIDE Seoul

SOUTH KOREA
YOU'VE GOTTA HAVE A TEAM
FOOTBALL FEDERATION AUSTRALIA / FOOTBALL FEDERATION AUSTRALIA / HYUNDAI A-LEAGUE

BMF ADVERTISING Sydney

AUSTRALIA

Short List
TRAVEL WITH PARENTS
CHINA AIRLINES / BRANDING

LEO BURNETT TAIWAN Taipei

CHINESE TAIPEI
UNLOCK HAN ZI
AIRASIA / CHINA ROUTE

BBDO BANGKOK

THAILAND