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Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Direction
CHOPPER
WESTPAC / RESCUE HELICOPTER SERVICE 		DDB SYDNEY AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
#HOLDTIGHT
AUSTRALIA & NEW ZEALAND BANKING GROUP / AUSTRALIA & NEW ZEALAND BANKING GROUP 		TBWA\MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Bronze Spike
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR HEARING IMPLANT 		CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
THE ENDORSERS
SPORTSBET / SPORTS ONLINE BETTING ANDROID APP 		BMF ADVERTISING Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
BARBELL
TOAGOSEI CO.,LTD. / ARON ALPHA 		ADEX NIHON KEIZAI ADVERTISING CO.,LTD. Tokyo JAPAN DANCE NOT ACT Tokyo JAPAN
JAPAN - WHERE TRADITION MEETS THE FUTURE
JAPAN NATIONAL TOURISM ORGANIZATION / VISIT JAPAN 		ENJIN Tokyo JAPAN KIRAMEKI Tokyo JAPAN
MATSURI WITH KODO(3D SOUND)
ALL NIPPON AIRWAYS / IS JAPAN COOL? 		ENJIN Tokyo JAPAN KIRAMEKI Tokyo JAPAN
MORI SHUSUI MUSEUM OF ART
MORI SHUSUI MUSEUM OF ART / MORI SHUSUI MUSEUM OF ART 		EDP GRAPHIC WORKS Tokyo JAPAN
ART OF NINJA
JAPAN NINJA COUNCIL / JAPAN NINJA COUNCIL 		EDP GRAPHIC WORKS Tokyo JAPAN
THE JOURNEY
SAKURA PAXX CORP. / SAKURA PAXX CORP. 		EDP GRAPHIC WORKS Tokyo / MITSUI ADVERTISING Toyama JAPAN
KANMON PR MOVIE: “COME ON KANMON STRAITS!”
KITAKYUSHU CITY / KANMON 		KOO-KI Fukuoka-City JAPAN KOO-KI Fukuoka-City / THE PYLON COMPANY Fukuoka JAPAN
MUVEACOUSTICS: #INSIDEISEVERYTHING
ZEEVA INTERNATIONAL LIMITED / HEADPHONES 		BOOT POLISSH FILMS Mumbai INDIA BOOT POLISSH FILMS Mumbai INDIA
FAMILYMART DOCUMENTARY- LIFE OF A FRIED CHICKEN MAN.
FAMILYMART / FAMICHIKI 		CATCH Tokyo / FAMILYMART CO.,LTD. Tokyo JAPAN SPOON Tokyo JAPAN
SUMINAGASHI
P&G / SK-II 		PROCTER & GAMBLE Singapore / BBDO ASIA Singapore UNITED KINGDOM GREAT GUNS London UNITED KINGDOM
SAMSUNG SERVICE
CHEIL INDIA PVT. LTD. / SAMSUNG SERVICE INDIA 		CHEIL WORLDWIDE Gurgaon INDIA CRAZY FEW FILMS Mumbai INDIA
TANISHQ - RIVAAH BRIDES
TANISHQ / BRIDAL JEWELRY 		MULLENLOWE LINTAS GROUP Bangalore INDIA CRAZY FEW FILMS Mumbai INDIA
MAGIC BEEP
VISA INTERNATIONAL (ASIA PACIFIC) / VISA PAYWAVE 		BBDO MALAYSIA Kuala Lumpur MALAYSIA DIRECTORS THINK TANK Petaling Jaya / FUSE ASIA Petaling Jaya MALAYSIA
Bronze Spike
BUBBLEPACK TOWN
OKAYAMA TOYOPET CO.,LTD. / TRAFFIC SAFETY AWARENESS 		TYO INC. Tokyo / DAIICHI AGENCY CO.,LTD. Okayama JAPAN TYO INC. Tokyo / ROUTE & ASSOCIATES CO.,LTD. Okayama JAPAN
THINK DIFFICULT : CARBON KILL HEELS
MINISTRY OF ENVIRONMENT, REPUBLIC OF KOREA / PUBLIC SERVICE 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / ADDICT MEDIA FILMS Seoul SOUTH KOREA
THINK DIFFICULT : HIP STATION
MINISTRY OF ENVIRONMENT, REPUBLIC OF KOREA / PUBLIC SERVICE 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / ADDICT MEDIA FILMS Seoul SOUTH KOREA
THINK DIFFICULT : AIR BASKET
MINISTRY OF ENVIRONMENT, REPUBLIC OF KOREA / PUBLIC SERVICE 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / ADDICT MEDIA FILMS Seoul SOUTH KOREA
THINK DIFFICULT : CURLING HELMET
MINISTRY OF ENVIRONMENT, REPUBLIC OF KOREA / PUBLIC SERVICE 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / ADDICT MEDIA FILMS Seoul SOUTH KOREA
THINK DIFFICULT : SUN POT
MINISTRY OF ENVIRONMENT, REPUBLIC OF KOREA / PUBLIC SERVICE 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / ADDICT MEDIA FILMS Seoul SOUTH KOREA
TROLLEY
ALDI / GROCERY 		BMF Melbourne / ALDI STORES AUSTRALIA Minchinbury AUSTRALIA THE SWEET SHOP Melbourne AUSTRALIA
MUM'S MAGIC
LOTTO NEW ZEALAND / LOTTERY 		DDB GROUP NEW ZEALAND Auckland / LOTTO NEW ZEALAND Remuera NEW ZEALAND THE SWEET SHOP Auckland NEW ZEALAND
DYLAN
LOTTO NEW ZEALAND / LOTTERY 		DDB GROUP NEW ZEALAND Auckland / LOTTO NEW ZEALAND Remuera NEW ZEALAND THE SWEET SHOP Auckland NEW ZEALAND
Short List
POWERWALK
TD AMERITRADE / FINANCIAL 		HAVAS SINGAPORE / TD AMERITRADE ASIA Singapore THAILAND THE SWEET SHOP Bangkok / HAVAS SINGAPORE THAILAND / SINGAPORE
WOW
A MILD / HANJAYA MANDALA SAMPOERNA TBK / TOBACCO 		BATES CHI & PARTNERS Jakarta / PT. HANJAYA MANDALA SAMPOERNA TBK Jawa Timur THAILAND THE SWEET SHOP Bangkok THAILAND
A BCF'ING MUSICAL
BCF / BOATING CAMPING FISHING 		CLEMENGER BBDO MELBOURNE AUSTRALIA THE SWEET SHOP Melbourne / CLEMENGER BBDO MELBOURNE AUSTRALIA
MUM'S WISH
NZ LOTTERY / LOTTERY 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND THE SWEET SHOP Auckland / DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
HARD MAN TO IMPRESS
MARS NZ / PEDIGREE 		COLENSO BBDO Auckland AUSTRALIA EXIT FILMS Sydney AUSTRALIA
MY KIND OF WONDERFUL 'MAGICAL FAMILY MOMENTS'
MANTRA GROUP / MANTRA HOTELS 		McCANN QUEENSLAND Mermaid Beach AUSTRALIA TAXI FILM PRODUCTION Brisbane AUSTRALIA
MY KIND OF WONDERFUL 'A ROMANTIC ESCAPE'
MANTRA GROUP / MANTRA HOTELS 		McCANN QUEENSLAND Mermaid Beach AUSTRALIA TAXI FILM PRODUCTION Brisbane AUSTRALIA
THE LAST TRAIN
SUNTORY HOLDINGS LIMITED / BOSS 		DENTSU INC. Tokyo JAPAN
HOME
ASIA PACIFIC BREWERIES SINGAPORE / TIGER BEER 		BBDO ASIA Singapore SINGAPORE THE PROSECUTION FILM COMPANY Singapore SINGAPORE
CHANGE
FOOD PASSION / BAR-B-Q PLAZA RESTAURANTS 		GREYNJ UNITED Bangkok THAILAND PHENOMENA Bangkok THAILAND
THE SICKEST MANNEQUIN CHALLENGE
PROTECT & SAVE THE CHILDREN / PROTECT & SAVE THE CHILDREN 		NAGA DDB MALAYSIA Selangor MALAYSIA RESERVOIR WORLD Kuala Lumpur MALAYSIA
ITSY-BITSY FINGERS
PROTECT & SAVE THE CHILDREN / PUBLIC SERVICE ANNOUNCEMENT 		NAGA DDB MALAYSIA Selangor MALAYSIA SUPERWONDERFUL FILMS Kuala Lumpur / MUSTANG POST Petaling Jaya MALAYSIA
SURIRAM
PROTECT & SAVE THE CHILDREN / PUBLIC SERVICE ANNOUNCEMENT 		NAGA DDB MALAYSIA Selangor MALAYSIA SUPERWONDERFUL FILMS Kuala Lumpur / MUSTANG POST Petaling Jaya MALAYSIA
RAT'S TALE
NZ TRANSPORT AGENCY / NZ TRANSPORT AGENCY 		CLEMENGER BBDO | TOUCHCAST Wellington AUSTRALIA FINCH Sydney AUSTRALIA
THE GREATEST MEAT ON EARTH
MLA / MEAT & LIVESTOCK AUSTRALIA 		THE MONKEYS Sydney AUSTRALIA FINCH Sydney AUSTRALIA
PARAMEDIC
WORKSAFE VICTORIA / ANTI-VIOLENCE CAMPAIGN 		THE SHANNON COMPANY Melbourne AUSTRALIA FINCH Sydney AUSTRALIA
PAYMO TABLE TRICK
ANYPAY INC. / PAYMO 		PARTY Tokyo / BBDO J WEST Fukuoka JAPAN GEEK PICTURES Tokyo / EPOCH Tokyo JAPAN
THE HOLD
PARKINSON'S NSW / PARKINSON'S DISEASE 		J. WALTER THOMPSON Sydney AUSTRALIA FILMGRAPHICS ENTERTAINMENT Sydney AUSTRALIA
Bronze Spike
THE GIRL IN THE MASK
OPERATION SMILE / NOM-PROFIT 		CHEIL WORLDWIDE Beijing CHINA QUAD PRODUCTIONS Paris / P.I.G. CHINA Shanghai FRANCE / CHINA
Short List
THE WALLS
DIESEL / CLOTHING 		GEOMETRY GLOBAL Tokyo JAPAN AOI PRO. INC. Osaki, Tokyo / DICTIONARY FILMS Tokyo JAPAN
TNB - COOKING HUSTLE, CHINESE NEW YEAR 2017
TENAGA NASIONAL BERHAD / TNB FESTIVE 		LEO BURNETT Kuala Lumpur MALAYSIA RESERVOIR WORLD Kuala Lumpur / ASTATICA Selangor MALAYSIA
TNB - DUGAAN RAYA AIDA, HARI RAYA 2017
TENAGA NASIONAL BERHAD / TNB FESTIVE 		LEO BURNETT Kuala Lumpur MALAYSIA RESERVOIR WORLD Kuala Lumpur / MECCANICA EFX Petaling Jaya MALAYSIA
SAVLON - BADMINTON
ITC / ANTISEPTIC SOLUTION 		OGILVY & MATHER MUMBAI INDIA GOOD MORNING Mumbai / GOOD MORNING Mumbai INDIA
#KINDNESSISCASHLESS
VISA INDIA / VISA DEBIT 		BBDO INDIA Mumbai INDIA RED ICE FILMS Mumbai INDIA