Title | ANCHOR MILK SLAMS BLANK CANVAS |
Brand | FONTERRA |
Product / Service | MILK |
Category | A02. Script |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
Media Placement | MEDIACOM NEW ZEALAND Auckland, NEW ZEALAND |
Production | ASSEMBLY Auckland, NEW ZEALAND |
Production 2 | HARMONIC STUDIO Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Nick Worthington | Colenso BBDO | Creative Chairman |
Dave Brady | Colenso BBDO | Creative Director |
Samuel Trimble | Colenso BBDO | Art Director |
Georgia Johnstone | Colenso BBDO | Copywriter |
Harry Baker | Independent | Copywriter |
Rachel Morgan | Colenso BBDO | International Group Business Director |
Annabel Rees | Colenso BBDO | Group Business Director |
Tymon Rackley | Colenso BBDO | Senior Account Manager |
Jen Storey | Colenso BBDO | Head of Broadcast |
Mylene Ong | Colenso BBDO | Head of Planning |
Otavio Faccina | Fonterra | General Manager |
Kevin Taffs | Fonterra | Marketing Manager |
Peter Hobbs | Harmonic Studio | Composer |
Jonny Kofoed | Assembly | Director of Motion & Design |
Helen Naulls | Assembly | Producer |
Andy Dasgupta | Fonterra | Chief Marketing Officer |
Parris Goebel | Independent | Choreographer/Performer |
World Champion Slam Poet Harry Baker reframes milk as a blank canvas that enables teenagers to reach their potential. The concept is brought to life with choreography by dance icon Parris Goebel, who features in the film alongside two other dancers with integrated, tightly synchronised movement to an arresting and visceral soundtrack. The choreography is inspired by the pliant nature of milk, with gestures that suggest personification of the product. We asked Parris to interpret the words because her expression of personal empowerment is bold and unique. By deliberately featuring clamant choreography from three young women, we also encouraged our audience to reconsider traditional depictions of strength. Through smooth and syncopated efforts, milk is visually reflected as a fresh and limitless ally that supports growth, strength and personal reinvention.