ANCHOR MILK SLAMS BLANK CANVAS

Bronze Spike
TitleANCHOR MILK SLAMS BLANK CANVAS
ClientFONTERRA
Product / ServiceMILK
CategoryA02. Script
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Idea Creation COLENSO BBDO Auckland, NEW ZEALAND
Media Placement MEDIACOM NEW ZEALAND Auckland, NEW ZEALAND
Production ASSEMBLY Auckland, NEW ZEALAND
Production 2 HARMONIC STUDIO Auckland, NEW ZEALAND

Brief Explanation

World Champion Slam Poet Harry Baker reframes milk as a blank canvas that enables teenagers to reach their potential. The concept is brought to life with choreography by dance icon Parris Goebel, who features in the film alongside two other dancers with integrated, tightly synchronised movement to an arresting and visceral soundtrack. The choreography is inspired by the pliant nature of milk, with gestures that suggest personification of the product. We asked Parris to interpret the words because her expression of personal empowerment is bold and unique. By deliberately featuring clamant choreography from three young women, we also encouraged our audience to reconsider traditional depictions of strength. Through smooth and syncopated efforts, milk is visually reflected as a fresh and limitless ally that supports growth, strength and personal reinvention.

Credits

Name Company Position
Nick Worthington Colenso BBDO Creative Chairman
Dave Brady Colenso BBDO Creative Director
Samuel Trimble Colenso BBDO Art Director
Georgia Johnstone Colenso BBDO Copywriter
Harry Baker Independent Copywriter
Rachel Morgan Colenso BBDO International Group Business Director
Annabel Rees Colenso BBDO Group Business Director
Tymon Rackley Colenso BBDO Senior Account Manager
Jen Storey Colenso BBDO Head of Broadcast
Mylene Ong Colenso BBDO Head of Planning
Otavio Faccina Fonterra General Manager
Kevin Taffs Fonterra Marketing Manager
Peter Hobbs Harmonic Studio Composer
Jonny Kofoed Assembly Director of Motion & Design
Helen Naulls Assembly Producer
Andy Dasgupta Fonterra Chief Marketing Officer
Parris Goebel Independent Choreographer/Performer
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