DRIVING THE PIANO

TitleDRIVING THE PIANO
ClientTOYOTA
Product / ServiceTOYOTA PHV
CategoryA09. Sound Design
EntrantKOO-KI Fukuoka-City, JAPAN
Idea Creation KOO-KI Fukuoka-City, JAPAN
Idea Creation 2 PADDLE Tokyo, JAPAN
Idea Creation 3 INVISIBLE DESIGN LAB Fukuoka, JAPAN
Idea Creation 4 TASKO INC. Tokyo, JAPAN
Production KOO-KI Fukuoka-City, JAPAN
Production 2 PADDLE Tokyo, JAPAN
Production 3 INVISIBLE DESIGN LAB Fukuoka, JAPAN
Production 4 TASKO INC. Tokyo, JAPAN

Brief Explanation

A man who is driving a huge instrument that is alike a piano as well as a vehicle. A woman shows up. Gears start rolling as she turns a handlebar and it starts playing beautiful sounds. Motive power is added one by one and that brings extraordinary ensemble to perfection. One of TOYOTA PHV’s characteristics is “driving that utilizes three sources of power (one engine and two motors).” “driving the piano” is the TOYOTA PHV brand’s video for global promotion.

Credits

Name Company Position
Kei Uehara KOO-KI Co., Ltd. Director
Jun Ogawa KOO-KI Co., Ltd. Producer
Kazuta Yanagihara Paddle inc. Producer
Yoshiro Tanioka Paddle inc. Production Manager
Masayuki Noda invisible designs lab. Music Producer
Kenjiro Matsuo invisible designs lab. Music
Nakamura Yuichi invisible designs lab. Music
Masataka Kimura TASKO inc. Device designer
Miki Ogawa trifoce DOP
Makoto Washizu 4D Srylist
Toshihiko Shingu Surge Hair make
Fumitomo Kobayashi freelance Editor
Kensaku Numata freelance Compositor
Shu Ikushima KOO-KI Co., Ltd. CG Designer
Links
Video URL