COOKING HUSTLE

TitleCOOKING HUSTLE
ClientTENAGA NASIONAL BERHAD
Product / ServiceTNB
CategoryA06. Editing
EntrantLEO BURNETT Kuala Lumpur, MALAYSIA
Idea Creation LEO BURNETT Kuala Lumpur, MALAYSIA
Production RESERVOIR WORLD Kuala Lumpur, MALAYSIA
Additional Company THE REC ROOM Kuala Lumpur, MALAYSIA
Additional Company 2 ASIA PACIFIC VIDEOLAB Petaling Jaya, MALAYSIA

Brief Explanation

In Cooking Hustle, a larger-than-life mother-in-law, The Dragon Lady tasks her three very different daughters-in-law with preparing reunion dishes. A fierce competition ensues as they jump into action and whip up their respective dishes. But none pleases The Dragon Lady. Their father-in-law then jumps in to save the day by combining the three dishes. The Dragon Lady is elated. The family enjoys their dinner as these words appear, “When we come together, everything gets a little brighter.”

Credits

Name Company Position
Iska Hashim Leo Burnett Malaysia Group Creative Director
Heng Yik See  Leo Burnett Malaysia Senior Art Director
Soon Lon Fung Leo Burnett Malaysia Art Director
Vickknesh Arul Raja Leo Burnett Malaysia Copywriter
Daniel Heng Leo Burnett Malaysia Copywriter
Lee Pei Sien Leo Burnett Malaysia Vernacular Writer
Roseniyati Abdullah Leo Burnett Malaysia Agency Producer
Moira Basnayake Leo Burnett Malaysia Agency Producer
Megat Camin Rizvi Leo Burnett Malaysia Group Account Director
Ashikin Yusof Leo Burnett Malaysia Account Manager
Quek Shio Chuan Reservoir World Sdn Bhd Film Director
Shane Nunis Reservoir World Sdn Bhd Assistant Film Director
Adrian Lai Reservoir World Sdn Bhd Executive Producer
Elle Chang Reservoir World Sdn Bhd Line Producer