THE JOURNEY

TitleTHE JOURNEY
ClientSAKURA PAXX CORP.
Product / ServiceSAKURA PAXX CORP.
CategoryA04. Production Design / Art Direction
EntrantEDP GRAPHIC WORKS Tokyo, JAPAN
Idea Creation EDP GRAPHIC WORKS Tokyo, JAPAN
Idea Creation 2 MITSUI ADVERTISING Toyama, JAPAN

Brief Explanation

The film is the visualization of the client philosophy, "Creating a smile with a relay of heart connects the world." to let the company's employees be proud of working for the company. The film is about a cardboard box that protects a gift from a variety of obstacles during its journey in a world designed by cardboards. It is also intended to be understandable and enjoyable for any audience. The package was captured in each shot with dynamic camera framing and moves that pull the audience into the world of the story. The film achieved to give it a sense of warmth as though it was handmade with motion graphics-based CGI.

Credits

Name Company Position
Kenta Ikoma Hakuhodo Inc. Creative director
Kenta Ikoma Hakuhodo Inc. Creative director
Namiko Yamazaki Hakuhodo Inc. Art director
Namiko Yamazaki Hakuhodo Inc. Art director
Naoki Kumamoto EDP graphic works Co.,Ltd. Chief Executive Officer
Namiko Yamazaki Hakuhodo Inc. Art director
Naoki Kumamoto EDP graphic works Co.,Ltd. Chief Executive Officer
Satoru Inoue EDP graphic works Co.,Ltd. Chief Executive Officer
Kojiro Kimura EDP graphic works Co.,Ltd. motion graphic designer
Kidai Kato EDP graphic works Co.,Ltd. motion graphic designer
Shinnosuke Arima EDP graphic works Co.,Ltd. motion graphic designer
Reika Nakazawa EDP graphic works Co.,Ltd. motion graphic designer
Minori Asai EDP graphic works Co.,Ltd. motion graphic desigenr
Kana Terao EDP graphic works Co.,Ltd. motion graphic designer
Yuuki Kamida EDP graphic works Co.,Ltd. motion graphic designer
Yosuke Ishiko - -
Kengo Nakashio - -
Eriko Ono - -
Kei Kanai - -
Yuya Murata EDP graphic works Co.,Ltd. motion graphic designer
Thomas Suess audioforce Music
Yoichiro Mitsui Mistui Advertising Producer
Atsushi Hashimoto Sakura Paxx Corp. Chief Executive Officer
Links
Video URL