ART OF NINJA

TitleART OF NINJA
ClientJAPAN NINJA COUNCIL
Product / ServiceJAPAN NINJA COUNCIL
CategoryA04. Production Design / Art Direction
EntrantEDP GRAPHIC WORKS Tokyo, JAPAN
Idea Creation EDP GRAPHIC WORKS Tokyo, JAPAN

Brief Explanation

Ninja allegedly used to exist in every region of Japan. Currently, most people outside of Japan associate Ninjas with heroes like Superman, or with individuals similar to those on the television program Sasuke, which sees participants battle using their physical strength. To show the truth about Ninja’s identity to the people, we raised questions regarding what people around the world understand about Ninja by providing styling that distilled the nature of Ninja. We also produced the product, "NINJA SYURIKEN ORIGAMI," so that users can get practical experience through holding the paper. We applied the physical ability and mental strength of the Ninja in both contemporary dance and abstract motion graphics in the film. We achieved multiple expressions using a mixture of Japanese classical instruments in the music for the dance and motion graphics. The interpretation of the world in the film is the realization of the Japanese’s deep-rooted communication itself.

Credits

Name Company Position
Tomonori Saito DENTSU INC. Creative director
Naoki Kumamoto EDP graphic works Co.,Ltd. Chief Executive Officer
Masaru Ikeda EDP graphic works Co.,Ltd. Director
Mitsutomo Maeda EDP graphic works Co.,Ltd. Director
Haruna Sakai EDP graphic works Co.,Ltd. Director
Ryotaro Yao NINJA WORKS Strategy director
Naoki Tomita NINJA WORKS Strategy director
Tomonori Saito DENTSU INC. Art director
Satoshi Noguchi NewPort. Designer
Fumihito Katamura - Director of Photography
Kei Asanuma - Performer
Hiroyuki Ota - Lighting Director
Thomas Suess audioforce Music&Sound
Yuta Seki - -
NAKANO - -
MIHARU FRIDAY CO.,LTD. -
Gaku Tsuchikawa STAY GOLD & CO.,Ltd. Production producer
Hidemitsu Kitamoto DENTSU INC. Creative director
Links
Website URL