Title | ART OF NINJA |
Brand | JAPAN NINJA COUNCIL |
Product / Service | JAPAN NINJA COUNCIL |
Category | A01. Direction |
Entrant | EDP GRAPHIC WORKS Tokyo, JAPAN |
Idea Creation | EDP GRAPHIC WORKS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Tomonori Saito | DENTSU INC. | Creative director |
Naoki Kumamoto | EDP graphic works Co.,Ltd. | Chief Executive Officer |
Masaru Ikeda | EDP graphic works Co.,Ltd. | Director |
Mitsutomo Maeda | EDP graphic works Co.,Ltd. | Director |
Haruna Sakai | EDP graphic works Co.,Ltd. | Director |
Ryotaro Yao | NINJA WORKS | Strategy director |
Naoki Tomita | NINJA WORKS | Strategy director |
Tomonori Saito | DENTSU INC. | Art director |
Satoshi Noguchi | NewPort. | Designer |
Fumihito Katamura | - | Director of Photography |
Kei Asanuma | - | Performer |
Hiroyuki Ota | - | Lighting Director |
Thomas Suess | audioforce | Music&Sound |
Yuta Seki | - | - |
NAKANO | - | - |
MIHARU | FRIDAY CO.,LTD. | - |
Gaku Tsuchikawa | STAY GOLD & CO.,Ltd. | Production producer |
Hidemitsu Kitamoto | DENTSU INC. | Creative director |
Ninja allegedly used to exist in every region of Japan. Currently, most people outside of Japan associate Ninjas with heroes like Superman, or with individuals similar to those on the television program Sasuke, which sees participants battle using their physical strength. To show the truth about Ninja’s identity to the people, we raised questions regarding what people around the world understand about Ninja by providing styling that distilled the nature of Ninja. We also produced the product, "NINJA SYURIKEN ORIGAMI," so that users can get practical experience through holding the paper. We applied the physical ability and mental strength of the Ninja in both contemporary dance and abstract motion graphics in the film. We achieved multiple expressions using a mixture of Japanese classical instruments in the music for the dance and motion graphics. The interpretation of the world in the film is the realization of the Japanese’s deep-rooted communication itself.