Title | JAPAN - WHERE TRADITION MEETS THE FUTURE |
Brand | JAPAN NATIONAL TOURISM ORGANIZATION |
Product / Service | VISIT JAPAN |
Category | A09. Sound Design |
Entrant | ENJIN Tokyo, JAPAN |
Idea Creation | ENJIN Tokyo, JAPAN |
Production | KIRAMEKI Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shiro Nomura | ENJIN Inc. | CREATIVE DIRECTOR |
Kotaro Murano | ENJIN Inc. | COMMUNICATION DESIGNER |
Takeshi Yazaki | ENJIN Inc. | COMMUNICATION DESIGNER |
Mitsuhito Sato | ENJIN Inc. | COPY WRITER+PRODUCER |
Vincent Urban | Freelance | DIRECTOR |
Clemens Krüger | Freelance | CINEMATOGRAPHER |
Tomoaki Kumano | kirameki Inc. | MOVIE PRODUCER |
Yuki Masuda | kirameki Inc. | PRODUCTION MANAGER |
Kasumi Kajitani | kirameki Inc. | PRODUCTION MANAGER |
Yuko Ishibashi | kirameki Inc. | PRODUCTION MANAGER |
Satoru Emoto | SARUTO | DRONE AERIAL PHOTOGRAPHER |
Max Neumeier | Freelance | ONLINE EDITER |
Thomas Suess | audioforce | SOUND PRODUCER |
Erik Reiff | audioforce | SOUND PRODUCER |
Shinobu Sakamaki | audioforce | SOUND PRODUCER |
Kazushige Takebayashi | SHA Inc. | ART DIRECTOR |
Natsuki Isa | SHA Inc. | DESIGNER |
Yu Ikeo | euphoria FACTORY | EDITER |
Taisuke Seki | euphoria FACTORY | ASSITANT EDITER |
Tomoka Kurata | euphoria FACTORY | PLANNER |
Mai Abe | AUR Inc. | PR PLANNER |
Nami Hayashi | AUR Inc. | PR PLANNER |
Fewer than half as many Europeans travel to Japan than China or Thailand. In fact, Japan is not even in top 5 of most popular Asian travel destination for Europeans. One of the reasons for this unpopularity is the lack of exposure to what Japan has to offer. In an effort to raise Japan's popularity in Europe, JNTO developed its first-ever Japan tourism branding campaign for Europe, "JAPAN - Where tradition meets the future." Japanese and German creators collaborated to condense 45 movie scenes from Tokyo, Kyoto, and other locations throughout Japan into a 3-minute movie that satisfies both Japanese and European sensitivities. The movie brilliantly depicts the attractions of Japan where tradition, innovation and nature are one. Within 6 month of its release, the movie became a hot topic with over 11 million cumulative views, 80,000 Likes and 67,000 Shares on Facebook. One Show 2017 Moving Image Craft Finalist.